vivo is a BBK mobile phone.
The development history of vivo mobile phones:
In 2009, the vivo brand was registered globally and has been registered in more than 100 countries around the world so far.
In 2011, the vivo brand officially entered the field of smartphones. In November, it released the smartphone vivo V1, which supports SRS sound effects. The concept of music mobile phone advertising is deeply rooted in the hearts of the people.
In 2012, vivo launched the Smartphones usher in the era of vivo being the leader in the field of music phones.
In 2012, vivo sponsored Jiangsu Satellite TV’s New Year’s Eve concert and cooperated strongly to create the New Year’s Eve night.
In 2013, vivo created a new Hi-Fi extreme audio and video product series, the Xplay series. In May, it released its first mobile phone, vivo Xplay, which was equipped with the Hi-Fi 1.0 sound quality architecture independently developed by vivo for the first time.
In July 2013, vivo’s first national flagship experience store officially opened on Yan’an Road, Hangzhou, marking the launch of a new user communication and interaction model for vivo.
In October 2013, Funtouch OS, a mobile phone system based on Android phones, was launched.
In December 2013, vivo Xplay3S, the second mobile phone in the Xplay series, was released. It was equipped with the world’s first 2K screen and the first DTS stereo surround cinema system. It became a milestone in the history of domestic mobile phones and won the It won the title of “Innovative Mobile Phone of the Year” selected by Zhongguancun Online in 2013.
In May 2014, vivo released vivo Xshot, the first product of the Hi-Fi extreme shooting series The beauty of human geography and the product’s photography function are widely praised.
In December 2014, vivo X5Max, the latest mobile phone in the Architecture, the sound quality of vivo X5Max mobile phone is comparable to professional Hi-Fi players.
On January 25, 2015, WeChat’s first WeChat Moments advertisement was launched. Vivo, BMW and Coca-Cola became the first advertisers to cooperate with WeChat Moments. Vivo started from its own Hi-Fi genes to target The advertising concept of music tribute appeared in the circle of friends.
In November 2015, vivo held a "fast enough to be happy" new product launch conference and released the latest flagship of the X series, vivo of product features.
In 2015, vivo sponsored the "2015 Sudirman Cup Badminton Championship". vivo's participation in this global event is an important part of its internationalization strategy, allowing global users to have a deeper understanding of vivo's pursuit of The ultimate culture and the ultimate pursuit of products.
In July 2016, vivo’s new camera flagship vivo X7 was released at the China Director Center in Beijing. It focuses on 1600W soft light selfies and is equipped with Moonlight soft light independently developed by vivo. The release of vivo X7 marks the future of photography. As one of the core value points of the vivo brand, it has become vivo’s product DNA together with Hi-Fi. At the same time, vivo became the official partner of NBA China in the 2016-2017 season.
On October 28, 2016, the 2016 China Innovation Summit and the Annual China’s Most Innovative Enterprise Award Ceremony hosted by the Economic Observer came to a successful conclusion in Beijing. 10 companies including vivo were awarded the honorary list. The highest award is "2016 China's Most Innovative Enterprise Award".
On November 18, 2016, at the new product launch conference of vivo X9 series and Xplay6, vivo announced the launch of a new sub-brand logo "Camera&Music", adding Camera to vivo's brand gene. ?
In January 2017, at the 50th International Consumer Electronics Show (CES), vivo won the IDG 2017 Global Smartphone Leading Brand.
In February 2017, IDC announced global smartphone sales data for 2016, with vivo mobile phones ranking fifth.
In the Q3 quarter of 2017, IDC released global smartphone sales data. Vivo mobile phones ranked sixth, and the fifth place was replaced by Xiaomi mobile phones.
In the first quarter of 2018, IDC released domestic smartphone shipments, vivo ranked third.
On July 26, 2018, vivo established the AI ??Global Research Institute, and its vice president Zhou Feng will serve as the director of the research institute.
On September 30, 2018, the NBA officially announced the upgrade of the strategic cooperation between the China Game and vivo. The two parties will not only continue their in-depth cooperation in the fields of events, products, services, and brand marketing.
On February 12, 2019, vivo sub-brand iQOO was announced.
Extended information:
BBK company product classification:
BBK brand has three professional companies, forming a digital audio-visual products, communication equipment, educational electronic products Three major business systems.
1. The audio-visual electronics company is committed to the development and research of digital audio-visual products such as DVDs, home theaters, mobile DVDs, and mini combo speakers. It has successfully launched dozens of models of high-quality audio-visual products. With the spirit of integrity, responsibility, teamwork, quality and innovation, the audio-visual electronics company is making steady progress on a healthy track.
2. The communication equipment company mainly develops various communication terminal products such as corded, cordless, 2.4GHZ digital cordless phones, GSM mobile phones, etc. It is now concentrating its technical strength to develop new products to explore the field of communication. broader development space in the field.
3. The educational electronic products company has successfully launched dozens of different models of @ibox learning machines, electronic dictionaries, reading machines, business learning machines, repeaters and other series of products, providing educational electronic products A solid foundation has been laid for further development in the field.
Baidu Encyclopedia-vivo (Chinese mobile phone brand)
Baidu Encyclopedia-Guangdong BBK Electronics Industry Co., Ltd.