There is a commander's flag, so it is called "flagship".
As the name implies, the flagship store is the highest-level brand image display store located in a certain place in the marketing process. Generally speaking, it is a model shop with good location, strong passenger flow and excellent sales. It is a specialty store or specialty store that represents a brand or a large category of goods. For example, Armani flagship store belongs to brand stores, and Maochang glasses company flagship store belongs to brand stores.
Flagship store is the product of intensified competition in the era of market economy, which is of great benefit to promoting chain operation and establishing brand image, and is also an effective means for enterprises to expand market share.
So as the manager of the flagship store, how to manage the flagship store?
The first and most important thing is the quality and image of employees, which is closely related to the image of flagship stores and even brands.
Taking Maochang flagship store as an example, the requirements for employees are not young and beautiful, but the company pays more attention to the comprehensive quality of employees. Because the sales of glasses are different from the sales of general commodities, they also include optometry, vision examination and many other aspects. Maochang's sales staff and optometrists have been specially trained and engaged in this industry for many years. They are proficient in all aspects of glasses processing, such as edging, trimming and trimming, and have rich practical experience. Moreover, salespeople and optometrists aged 30 ~ 45 have certain life experience and marketing experience, and can better grasp the psychology of customers, so as to give more accurate advice to potential customers when shopping guide, and make them become real customers.
Staff service level plays an important role in corporate image and customer satisfaction. According to a survey, 42% of consumers said that the attitude of salespeople has a great influence on their choice of goods. Therefore, to be a flagship store, the smile, initiative, sincerity, enthusiasm, gratitude and even accepting challenges of the sales staff are all indispensable factors. They must realize that they are employees of the flagship store, understand the importance of their mission and personal image, and let employees know that they have higher considerable income than others because of the advantages of the flagship store as a carrier.
The shopping environment of the flagship store should also have its own characteristics and match its status. In order to create a fashionable and personalized brand image, a flagship store should create a shopping environment full of humanistic feelings, attract people's attention in terms of decoration, scale and style, and let customers feel the beauty here unconsciously, so as to feel the brand culture unconsciously, and then experience a brand-new life concept.
Flagship store is not only a concept, a brand, a concept, a lifestyle, but also an image flagship store, which is used to better display the corporate brand image. It should also be a flagship store with good sales performance; It should be a flagship store for management, which can efficiently manage the store (including the management of employees). In a word, the flagship store is the inevitable product for enterprises to meet the needs of business development and participate in market competition. It is a powerful means of brand competition, which is of great significance to the enterprise itself and can also play an excellent demonstration role in the development of the industry.
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