In March 2006, China Mobile officially established a wireless music base in Chengdu, Sichuan with the mission of revitalizing the national music industry, positioning it as the only one within the mobile group that provides music to 650 million mobile users in 31 provinces across the country Professional organization for products and services.
In May 2007, the Walkman full-song service was launched; in December 2007, the content library reached 300,000.
In December 2008, the content library reached 1 million; in October 2009, it independently developed a PC player.
In December 2009, the content library reached 1.5 million; in July 2012, Walkman 4.0 (now called Migu Music 4.0) was launched.
On December 22, 2012, China Mobile Music Open Platform was officially opened to the outside world.
On January 29, 2013, the innovative mobile ringtone management client product "Migu Ringtone" was created; on March 15, 2013, "Migu Music" was created as the core, integrating Migu Ringtone (Ringtone Management), Migu Ai Sing (Mobile KTV) and other products, a new "client product group"
April 2013, integrating 12 items including ringtone functions, song downloads, online listening, and music information The Migu premium membership product integrating benefits and benefits was launched; in May 2013, the industry's first "reading and listening integrated" pan-music entertainment magazine platform was officially launched: "Migu Magazine".
Extended information:
Wireless Music Base makes full use of its information technology advantages to successfully create a digital music distribution model and a new music industry, and innovatively solves digital music intellectual property and content management and control and charging model issues, and gradually built a wireless music industry value chain led by communication operators and composed of content providers, mobile terminal manufacturers and Internet companies.
From a user perspective, wireless music has changed the traditional music transmission model with its advantages of low energy consumption, high added value and convenient transmission channels, and has greatly enriched the music consumption patterns of the broad masses of the people.
For the record industry, wireless music has prospered the music market and opened up a new living space for the traditional music industry. Taking Jolin Tsai's album "Butterfly" as an example, the cumulative downloads through the first release of wireless music are as high as 26 million times, while the sales volume of a traditional platinum album is only about 50,000. This has brought considerable profits to artists and record companies hundreds of times higher than before.
Wireless music is using its strong industrial resource aggregation capabilities to drive the rapid development of the digital music industry at a growth rate of 30%, gradually becoming a pillar industry in the cultural industry. In 2011, China Mobile's wireless music downloads totaled approximately 1.3 billion times, bringing revenue of more than 20 billion yuan to China Mobile's wireless music network. Operating revenue accounted for more than 75% of the domestic digital music market, and the world's four major record companies accounted for 60% of the domestic revenue. From China Mobile Wireless Music.
Baidu Encyclopedia—China Mobile Wireless Music Base