In logo design, design principles and forms are very important factors. The following are some principles and forms of logo design.

I. Design principles

1. Concise: simple and clear, which helps to remember.

2. Understandability: immediately remind people of the enterprise or brand.

3. Scalability: the size can be adjusted freely.

4. Relevance: Related to brand characteristics.

5. Reproducibility: easy to be created and imitated by the public.

6. uniqueness: you can't copy a company, you must have your own characteristics.

Second, the design form

1. letter sign: the sign composed of initials and abbreviations is one of the most common forms; Such as IBM, HP, etc. , also use the first letter of the full name; Like coca-cola and so on.

2. Graphic logo: The visual design of mascots is mainly based on the characteristics of corporate culture and business. For example, the flying horse of Lafite winery, the square symbol used by NextInc founded by Jobs and so on.

3. abstract logo: abstract something and render it into a pattern with unique aesthetic feeling, such as the note logo of QQ music.

4. Mixed logo of letters and graphics: letters and graphics are mixed to create design elements and visually convey corporate image. For example, in Yiwu Commodity City, the capital letter "Y" represents the development vision, and the bustling buildings that are integrated with logistics truly represent the platform strength and brand influence.

5. Symbolic symbol: Symbolic symbol is the design of graphics or totems that have been well known or widely understood by people as inspiration. For example, the five-ring Olympic symbol, McDonald's fast food restaurant M-shaped golden arch and so on.

Generally speaking, logo design should not only proceed from the orientation of the enterprise, but also consider its key principles and forms; Only the design scheme that conforms to corporate culture, effectively conveys brand information and resonates with consumers is the best logo design choice.

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The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.