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What has Li Zikai experienced from "CCTV praise" to "netizen curse"?
Young singer Shuo Yang has a song called "Running Snails". The lyrics write: "As long as you work hard and don't give up, jokes will become myths. I asked the snail why, but it wouldn't stop and just answered. This shell is its home. "

The lyrics of this song aptly describe Li's life.

As a celebrity of grassroots network, Li Ziqi succeeded with her own efforts in order to improve her and her grandmother's life. She didn't recruit anyone, and she didn't provoke anyone. Why did she become the object of many netizens' spit and abuse?

Why is Li praised by CCTV questioned and reviled by more and more people?

If we want to dig out the ins and outs of this matter, we should dig it out little by little like Li planing potatoes. Let's listen to Chyi Chin's Past with the Wind and slowly recall Li's growing history! As for the truth? Have your own opinion.

Mianyang, Sichuan is picturesque, where the temperature difference does not change much throughout the year. The humid monsoon climate makes it a natural fertile soil suitable for various crops.

In 20 1 year BC, Liu bang, the emperor gaozu of Han Dynasty, once established Guanghan County here, which was called outstanding people and spirits. From ancient times to the present, this place in Sichuan is considered to be full of talents. In ancient times, there were great men such as Dayu, Zhuge Liang, Su Dongpo and Li Bai. In modern times, there are entertainment stars such as Chris Lee, Li Xiang and Nana.

1990, Li Ziqi was born in this beautiful place, with the right climate and the right people. She occupied a favorable position first. Li Ziqi's real name is Li Jiajia. Later, she changed her name and established her own brand after becoming an online celebrity.

According to Li, her parents divorced when she was a child, and her stepmother treated her badly, so her grandparents took her back to her hometown in Mianyang.

Sichuan is rich in bamboo, and Grandpa Li is a clever man. Not only can he knit all kinds of bamboo utensils, but he is also proficient in farm work. In addition, Grandpa Li used to be a chef, and the dishes he cooked were delicious.

Growing up in such an environment, Li learned a lot of practical skills from her grandfather, but she didn't expect it to be of great use one day. From this point of view, she accounts for another person.

It is precisely because of relying on mountains to eat mountains that grandpa's skillful hands support all the economic sources in the family. However, unexpected events happened. Grandpa died when Li 1 1 was years old, and the family lived a hard life in the following years.

In 2004, Li, a grassroots girl, finally became a slim girl. In order to improve family life and take good care of her elderly grandmother, 14-year-old Li Jincheng worked to earn money.

Because she is too young, some bosses dare not hire child labor at all, so she can only do odd jobs to make a living.

Life is a bit bitter, but even though the salary of 300 yuan a month is not much, I can barely help her and grandma tide over the difficulties.

With some money in her hand, Li gradually began to get in touch with what she liked. During this period, she was addicted to music.

In 2009, 19-year-old Li got a job as a record player in a bar. For her, this job and platform are incubators for growing new skills.

20 12 because grandma was seriously ill, Li had to give up his job in the city and go back to his hometown to take care of her.

In order to stay at home and make money, she opened a small shop on Taobao. At first, business was not good. Later, at the suggestion of her brother, she began to ponder publicity.

At first, she took some meaningless little videos, and the effect was not good. Later, she felt that it was better to use local materials and shoot something that she was good at as the output content of the video. Maybe people would like it.

So what is Li good at? Cooking and doing farm work, the small skills I learned from my grandfather since I was a child, come in handy at this time.

Maybe grandpa in heaven blessed her. Unexpectedly, this idea soon made her taste the sweetness, so she took another day off.

The weather, location and people are all there. What happened later, running all the way got better and better.

In 20 15, 25-year-old Li began to create an output video with the theme of ancient cuisine through self-directed and self-directed selfies. Unexpectedly, she gained little, but strengthened her confidence and made continuous progress.

She spent a year studying the process of making Four Treasures of the Study by the ancients, and then created and restored the process.

After that, she filmed the process of making soy sauce by hand in ancient times and built a wooden swing frame with her own hands.

In order to present the best effect, she imitated the packaging of stars and packaged herself as a beautiful woman in ancient costume. In order to make a video show the overall aesthetic feeling, she took nearly 200 videos as alternatives, deleted the ugly images and edited the most beautiful clips for production.

In the same year 1 1 month, the weather turned cold, and Li wanted to shoot a video of Lamian Noodles in Lanzhou. In order to present the most authentic production process, she also went to Lanzhou to learn from her teacher. It took a month to finally learn this craft.

However, Li's first reaction was to suspect that the other party was an online liar.

So Li didn't care at all. Unexpectedly, it didn't take long for Mr. L to take the initiative to find the door. The two met and verified their identities. Li Xiangxin believed the truth of this matter.

Just like the poem written by Cao Xueqin in A Dream of Red Mansions: "Good winds send me to Qingyun with their strength." With the support of the big platform, Li is developing better and better.

Professional people do professional things. Under the guidance of collaborators, from 2065438 to April 2007, the short video of Li's swing reached 80 million in the whole network.

However, the more people are red, the more trees will catch the wind. At the same time, public opinion attacking her for "counterfeiting" poured in from all directions from the invisible network.

Some people say that the potatoes she dug were not planted in her own land, but bought from the market, because some netizens saw that several potatoes in her video were not fresh; Some people say that she can't build a feud on her own.

Some people say that the homemade soy sauce she sells is not delicious and is suspected of selling fakes; Others say her land is magical. Why can she grow everything? Others say that her success depends on the results of the team and has nothing to do with her own efforts.

In the face of these questions, at first, Li patiently responded and explained one by one, but the more so, new questions and doubts followed. Every time Li explains these problems, grandma is worried.

In order not to let these remarks affect grandma's mood, in May of the same year, Li suspended the creation of the updated video.

When God closes a door, he will open a window for you. Yang Mi once said, "Those who scold you are all arrows borrowed from grass boats. Just wait for the east wind to blow. "

In July of the same year, Li and a company in Hangzhou jointly established a company named after himself. Li owns 49% of the shares. She is no longer just an online celebrity, but has a platform for her own development. Most importantly, this time, she really has a professional team.

In October, 2065438+2008,65438+/kloc-0, Li released several video works on the overseas video rabbit platform, and the number of fans exceeded 1 10,000. The evaluation of foreign netizens is: "The mysterious power from the East."

In August of the same year, the Tmall flagship store in Li Ziqi officially opened. 20 19, Li Ziqi won a new honor. She became the promotion ambassador of Chengdu's intangible cultural heritage. Li Ziqi's deeds were highly praised by People's Daily and CCTV news, and CCTV also highly affirmed her deeds.

In 2020, Li Zikai has a new development direction. She founded a snail powder factory in Liuzhou and started to do business.

Today, Li's fans are not only all over the country, but also the number of overseas fans is quite amazing. According to incomplete statistics, the number of her fans has exceeded 20 million.

However, the voice of questioning her is still one after another, never stopping, or for her, every storm is her motivation to constantly improve herself.