In order to ensure that our efforts are effective, we often need to formulate an excellent plan in advance. The plan can clarify a general direction for an action. So what kind of plan is good? The following is the "2022 Company Anniversary Celebration Event Planning Selection" compiled by me for your reference only. You are welcome to read this article. Selection of company anniversary celebration activities in 2022 (1)

1. Scope of participants

1. City branch leaders and marketing managers at all levels of the system.

2. Salesperson: old salesperson, salesperson who was shortlisted for the x anniversary competition.

3. Customers: Representatives of major accounts, giving back to customers on the xth anniversary.

2. The purpose of the party

1. x anniversary celebration.

2. Thank employees, commend advanced ones, and enhance the cohesion of China Life employees.

3. Be grateful to customers and cultivate more loyal customers.

4. Show corporate culture and company image to the society.

5. The company’s employees and customers have witnessed the development history of xx China Life for the first time and experienced the hardships and joy of entrepreneurship and development.

With the theme of gratitude, it will ultimately touch all audiences.

3. Party format

1. The Marketing Producing a *** fully reflects the good corporate culture of our company and the spiritual outlook of our employees.

The entire evening party was based on the company’s growth as the background, with the marketing x anniversary as the main line of time, and was divided into three periods, namely, "Entrepreneurship, Development, and Prospects". Each chapter begins with The employee representative (x name) recited a poem to describe the company's operating conditions and characteristics at this stage, followed by highly entertaining performances such as singing and dancing, folk arts, acrobatics, etc., interspersed with the "XX China Life Outstanding Contribution Management Award in X Years", "xx China Life's Outstanding Contribution Service Award for Years" and "xx China Life's Loyal Customer Award for Years" Award Ceremony.

2. In addition to hiring professional or well-known actors, excellent programs must be selected from our company’s marketing personnel at all levels, and customer representatives (about x) must be invited to perform the program. The content of the program Try to be as relevant to the theme of the party as possible.

In addition, x insurance family members should be invited as mysterious guests, including x family members of managers, x family members of salesmen, and x family members of team leaders. The host interviews family members on-site, and the family members tell touching stories about their family members' work in the insurance industry, or their indirect experience of the hardships of the insurance industry, as well as their support for their family members' insurance career in order to benefit society.

3. Award setting: (subject to the competition plan)

Outstanding Contribution Management Award Manager x Section Chief x Manager x Section Chief x Section Chief x Group Trainer x name.

Outstanding Contribution Service Award, top x for veteran salesmen, top x for newcomers in competition.

The top x number of loyal customers will be rewarded, and the top x x number of loyal customers who have paid the premium in a single payment will be awarded to the x number of loyal customers who have paid the regular premium.

4. The party should provide each participant with glow sticks, clapping claps, and T-shirts of different colors to fully create a warm atmosphere; all performers should wear professional costumes to beautify the stage. makeup.

5. The entire party must be recorded and reported by the media and broadcast on the TV station. 2022 Company Anniversary Celebration Event Planning Selection (2)

1. Preparation for the event

1. Employees are required to understand the time when the company was established and the achievements it has made in the past few years. Not only Just understand, and you must be able to preach, and you must speak with a sense of pride; you must be able to practice in the morning, afternoon and evening.

2. In terms of conference requirements for this event, the venue must be of high quality, and the venue must be festive and warm (enable more balloons; hang lanterns; pull some latte art; gift display area) Put out more gifts and decorate them with latte art, it must be very eye-catching) The entire venue layout must have a strong visual impact, and the music at the venue should be mainly enthusiastic. The morning meeting must be used to motivate employees and mobilize their enthusiasm.

3. Categories of invited customers: die-hard customers (people who come to the association to do work), new customers (recommendations from old customers; pre-heated and mature resources such as popular science collection) and customers who stop taking the drug (the effect of taking it is good) of).

2. Purpose of the event

1. Through this event, the corporate culture will be fully demonstrated, and customers’ confidence in the company and products will be strengthened, so as to explore referrals.

2. Use the grand occasion to provide a better platform for referrals from old customers.

3. Through the on-site atmosphere, increase the purchase and gift sales policy to achieve a high proportion of sales.

3. Activity theme

Warmly celebrate the x anniversary of the founding of xx.

IV. Activity Process

1. Show more corporate cultural films before the meeting, such as "xxx Corporate Culture", "20xx Review", etc.

2. Warm-up: For a large-scale dance performance, the program must be high-quality and set to the atmosphere of the entire venue.

3. Opening introduction.

4. Introduce the guests.

5. Speech by the company leader.

6. Speech by local leaders (can be replaced by speech by typical customers).

7. x festival performances (customer performances, employee performances, employees and customers performing on the same stage. It is best to interpret the stories between customers and employees on the spot, and present the corporate purpose of "respecting heaven and loving people" in the form of. )

8. Customers present calligraphy, paintings, plaques, etc. (select 3-4 local honorary customers, leaders come on stage to issue certificates, take photos, host interviews, customer testimonials)

9 , keynote speech (expert lecture).

10. Announce preferential policies.

5. Prize setting

1. All customers who come to the event will be given a small gift (the gift depends on the preferences of the local people)

< p> 2. Set up prizes for products purchased on-site, increase the purchase and gift policy, increase the intensity of draws for customers who purchase products, and use big prize draws to attract customers.

6. Highlights of this party (invitation skills)

1. This event is an unusual celebration of the fifth anniversary of the establishment of the Association Sales Group. The site will not only display a series of achievements achieved by the China Sales Group in the past five years, but also bring the latest international cutting-edge health and wellness knowledge to the university. You will have the opportunity to participate in the life quality control project and experience the management of national traditional Chinese medicine. The top ten chronic disease solutions summarized by Bureau Zhongwei Traditional Chinese Medicine Development Research Center are systematic and authoritative. I believe it will benefit you greatly and make your trip worthwhile.

2. This event, with its high standards, is the highlight of Changsha’s elderly health care event this year.

3. Corporate member groups will be invited to the site to bring you a wonderful talent show for the elderly, interpret the health and beauty of contemporary elderly people, and set a new model for elderly life.

4. The leaders of the Life Quality Control Project Organizing Committee visited the site in person to participate in the activities and answer questions.

5. Authoritative experts will make a special trip to bring you the latest knowledge and keynote speeches.

6. All elderly friends who participate in this event will receive a "souvenir".

7. The event is full of exciting shows, with rich and varied gifts and prizes.

8. The Group’s series of products offer unprecedented discounts, with big prizes coming one after another, and good luck. Buying customers can participate in a variety of lottery draws, and the thousand-yuan grand prize is heart-warming and exciting. 2022 Company Anniversary Celebration Event Planning Selection (3)

The company has celebrated its xx anniversary. Looking back on the past and looking forward to the future, we will enhance the cohesion of the company and further create an excellent corporate culture. Therefore, it is necessary to vent the corporate culture through an anniversary celebration, so we invited xx Celebration Company to be responsible for the entire celebration activities. The planning plan is planned by the anniversary planning company and executed strictly with reference to the event planning plan. After event planning , packaging and image enhancement, during the guests' experience of participating in the entire celebration event, it can arouse the guests' enthusiasm and leave a deep and perfect impression, no matter in terms of business philosophy, corporate culture, integrity-based or corporate image and business model. impression.

This year’s anniversary celebration planning plan is different from the new product release site planned by xx new product launch planning company. There is no need to release new products, it is just a simple celebration without any promotional activities. The theme of the fifth anniversary celebration: Time sharpens gold, sincerity leads to glory

The growth of the company in its fifth anniversary is a result of hard work and hard work, and it also vividly reflects the hardships and achievements of x years Show it. It is precisely by consistently adhering to the business philosophy of "honesty" that we have finally forged a strong cooperative relationship with our customers and achieved the glory of each other's careers.

Activity Overview

x, month, x, 20xx

Morning xx: xx——xx: xx guests checked in, and employees of the x event execution company were responsible for the guests Reception.

At noon xx: xx——xx: xx all employees, customers, leadership guests *** have lunch together.

Noon xx: xx——xx: xx corporate annual meeting.

In the evening xx: xx——xx: xx thank you dinner and performance. The performance is planned by x event planning company.

Location of the fifth anniversary celebration

(1) XX Hotel International Conference Center - Luncheon.

(2) International Hall, Floor x, xx Hotel International Conference Center - Conference.

(3) Floor x, xx Hotel International Conference - Appreciation Dinner and Performance.

2022 Company Anniversary Celebration Event Planning Selection (4)

1. Purpose and Significance

Take this opportunity to enhance the company’s visibility and vigorously build the company and brand image. A rare opportunity; use the event platform to publicize that General Manager xx won the "Chinese MBA Hero" and shape the company's management's commanding style and leadership charisma; promote emotional exchanges between the company and the club's target members, lay the foundation for the club to be established, and contribute to the club's Dissemination and promotion are of great benefit; it can gather popularity and customer resources for xx Modern City in order to successfully open up the market; golf is a healthy and fashionable sport that has always been respected by high-end people. Holding golf competitions can fully demonstrate the brand of xx company and xx city Extraordinary taste.

2. Theme and Slogan

Main slogan: Network gathers modern business heroes - the slogan adopted echoes the theme of xx Modern City promotion, highlighting the dignity of the participants in the modern business world status, and at the same time proves that this is a gathering of elites.

Reference slogan:

1. The source of concentration for business heroes.

2. Reshape modern business etiquette.

3. Time

x, month, x, 20xx (to be finalized).

Location: xx Golf Course, xx Hotel (press conference and sorority venue).

IV. Objects and scale of the event

The main targets of this event are outstanding senior figures in the xx business community and customers with consumption and purchasing capabilities. In order to give full play to the communication role of the media and word of mouth, invite a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.).

1. xx business leaders (number).

2. Intentional major customers (number of people).

3. Owners of xx Bay (number of people).

4. News media reporters (number).

5. Employees (number) of xx company.

6. Agency staff (number of people).

Total: several people

5. Activity organization and information

The activity arrangement is roughly divided into three parts, namely a press conference in the morning and a golf competition at noon. , a banquet was held in the evening. Various forms and rich information.

1. For the purpose of improving authority and expanding influence, it is proposed that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer;

2. This event is open to xx business leaders, potential major customers, owners, news media friends, developer staff and agency company employees;

3. The event uses press conferences and outdoor golf Three forms of competition activities and social banquets are carried out:

a. Press conference: Invite the leader of the xx Entrepreneurs Association to make a speech, and the developer representative will review the company’s achievements in x years and make comments on the xx project and the xx club. In the publicity introduction, it is recommended to invite authoritative people who have experience in forming well-known clubs in Guangdong or who are members of a celebrity talk club.

b. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted exchanges, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially potential major customers, can sign up to participate in the competition. This golf tournament is intended to pave the way for club establishment and project sales.

c. Social banquet: The purpose of the banquet is to bring the relationship closer in a simple atmosphere. At the banquet, awards will be given in the business leaders’ comparison competition and xx projects will be recommended. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the event is as follows:

Participants’ registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Networking banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → The end of the full-day event.

6. Organizational Channels

The xx Entrepreneur Association’s method of sending a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, issue the concept building book and invitation letter of this project to association members and media reporters through direct mail;

2. The developer will send letters, phone calls, etc. Invite their business friends and Taiwanese customers.

7. Publicity Methods

This event mainly chooses the two major print media "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx , combined with TV station program folders and folding pages for on-site promotion and other methods for effective promotion.

1. Pre-event publicity:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company and the company's general manager "Chinese mba hero"..., xx Club, with emphasis on...Modern City.

b. In conjunction with the project image promotion, the back page of "xx Morning Post" released a preview, combining pictures and texts with an introduction...General Manager,...Modern City.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: State performance to prove the company’s strong strength; Guangdong guests mobilize participants to join the club. , the on-site decoration is festive yet solemn and magnificent, and is combined with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung. Focus on the placement, less but more precise, avoid overestimating the guests, and focus on setting off the elegant and serious atmosphere of leisure activities;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" will report on the event and announce the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the event with pictures, announced the list, and introduced xx Modern City.

d....The golf club will provide a TV program, which will guide the audience to pay attention to the modern city.

8. Effect evaluation

1. Press conference is a powerful means of news production, which can reflect appeal and authority, and is easy to create momentum and attract attention, and relies on this A platform to make friends in the media can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is simple and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

For better development, the mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting the modern city. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success.

I believe that under the leadership of our leaders who continue to innovate, we will have a good result that will surprise you!