Album pre-sale gifts are promotional activities launched to attract more buyers before the music album is officially released.

Album pre-sale gifts are a promotional activity launched by record companies to promote singers and music works. It can take many forms, including signed posters, peripheral merchandise, postcards and other gifts, or it can be a limited edition or special collector's edition. By providing album pre-sale gifts, record companies can obtain a certain amount of sales before the official release, creating better publicity effects for singers and music works.