As night falls and the heat gradually subsides, on August 11, the Liyu Creek Scenic Area located in Puyuan Town, Zhouning County is crowded with people. Water columns rise and fall following the music, and bunches of lights are dazzling, and the lotus flowers The pools complement each other and light up the night sky.
? It’s so exciting, I have to take a photo and send it to Moments so that my colleagues and friends can feast their eyes on it. ? Xu Jiaheng, a tourist from Fuzhou, lamented that he had seen the light show of Liyu Creek in his circle of friends before, and took advantage of his children’s vacation to come with his family of three. At the scene, many people, like Xu Jiaheng, used their mobile phones to record the most beautiful night scene.
Zhouning in midsummer has become one of the first choice destinations for tourists to escape the summer heat. In 2021, Zhouning County actively responded to the impact of the epidemic and was the first in the province to issue the "Six Measures to Activate the Cultural Tourism Consumer Market" to accelerate the recovery of the cultural tourism economy. In 2021, the county received 4.12 million tourists, a year-on-year increase of 102%, and the comprehensive tourism revenue was 2.65 billion yuan, a year-on-year increase of 69.8%.
Since the beginning of summer, the light and water curtain show has attracted five to six thousand tourists every day to check in at night. ?Xu Gengyun, chairman of Zhouning County Yunji Tourism Investment and Development Co., Ltd., said, ?In order to gather popularity, we rely on the natural landscape of Liyuxi Lotus Pond and use water as the carrier to integrate and enhance the characteristic cultural tourism night scene lighting of Liyuxi Scenic Area to create a tourism industry brand For marketing, make enough articles about night tours. At the same time, by expanding and enriching the tour routes of Liyuxi Scenic Area and developing Jiuqu River, Liyuxi Cultural Park and other projects, it will bring tourists a cool immersive interactive play experience. ?
The popularity of Liyuxi Scenic Area surges at night. Many people take advantage of this east wind, push cars and become small bosses. Li Tingting, who was born in the 2000s, is one of them.
There are many tourists in Liyu Creek at night, and it is even more crowded on weekends. I make some ice powder at home and sell it to earn some pocket money during the summer vacation. ?Li Tingting said that after excluding the cost, you can make more than 200 yuan in one night.
As the "night-time economy" heats up, the night sky in the scenic spots in Zhouning County is colorful, and the night in the city is also brightly lit.
From the scattered "small vendors" all over the street to the "snack street" in the square, when the lights are on, Shangcheng Plaza is crowded with stalls, and the aroma of grilled skewers, pickled seafood, braised food, and milk tea fills the air. In the air, people's taste buds are stimulated, and diners coming and going linger in front of the dazzling array of stalls.
?Not only do you have all kinds of delicious food here, but there are also amusement facilities for children in the square next to it, so you really don’t miss out on eating, drinking, and having fun. ? said Li Yanying, a tourist who was buying a barbecue.
Visiting night markets, tasting delicious food, admiring lights, and camping at night? The rich new business formats make Zhouning’s nighttime economy colorful. Since this year, with the normalization of epidemic prevention and control, Zhouning County has continued to extend the cultural tourism industry chain, expand and enrich night tours, create diversified consumption scenarios, create a number of night experience projects in scenic spots, and cultivate a number of nighttime experience projects in scenic spots while promoting summer vacations. The night-time economic complex continues to stimulate consumption potential. Liyu Creek, Xianfeng Mountain, the Mall Plaza commercial complex, the Riverside Pedestrian Street and other places have become places frequented by citizens. The "night-time economy" has become an important factor in driving up consumption and adding to the economy. An effective grip for vitality.
Data show that in the first half of this year, market consumption in Zhouning County increased by 6.3% year-on-year, ranking first in the city.
The development of Zhouning County’s “night economy” is not just simple material consumption, but also includes entertainment, sports and fitness, reading and learning and other diverse forms. Every night, the Zhouning County Stadium welcomes a peak flow of people. Both adults and children can find their own nightlife here; the storytelling lectures in Shicheng Town? Zhouning Forum in the Cloud always attract more than a hundred people to stop and watch; Tourists have also started camping mode on Xianfeng Mountain?
Nowadays, in Zhouning at night, the lights are bright and the crowds are flowing. The increasingly popular "night economy" has lit up the night cultural tourism in Zhouning County. Life has ignited new vitality in the mountain city.
(Wei Zhiqiu)