"Your Music Role Model" strives to provide singers with fair opportunities to showcase their musical abilities and promote the dissemination of diverse styles of high-quality music works to the public. Its creative starting point and goal is to promote the Chinese music industry Healthy and rapid development and the construction of a closed loop of music ecology.
Text | Jiang Lai
The current market lacks a music promotion platform, so singing programs have emerged and various major platforms have launched their arrangements. As for whether the singing program can truly inject a shot in the arm into the market, both the video program and music industries are waiting to see.
"Your Music Role Model" created by Tencent Music Entertainment Group (TME) is a very special program in this round of singing program craze. The creation of this program is not based on conventional program creation logic. Its program format and link settings are based on the "Your Music Chart" list.
The list comes first, and then the singer’s live broadcast. It not only creates a stage for the singer to show his live singing ability and personal charm, but also provides the public with an effective interactive way to express their music preferences. The live broadcast mode of the program and the credible music list are the biggest breakthrough points of its duet song program.
When Tencent Music Entertainment Group launched this program, it had a very clear idea of ??its positioning, points of difference and demands. “TME owns more than 80% of digital copyrights, and also owns QQ Music, The needs of users of the three streaming media platforms, Kugou and Kuwo, are also different. We want to make a product that can integrate the needs of users of these platforms and give back to singers. We also want to do our part for the industry. ." Producer Chen Liting said in an exclusive interview with "Watching TV".
What she means by "doing a small amount for the industry" is to fill in the previously missing gaps in the closed loop of the music ecosystem through the launch of an open and transparent authoritative list and a music promotion program. An important link, "so that the efforts of many musicians and fans will not be buried."
Therefore, the program strives to provide singers with a fair opportunity to demonstrate their musical prowess, and to promote diverse styles of high-quality music works to the public. Dissemination, in short, the starting point and direction of the creation of "Your Music Model" is to promote the healthy and rapid development of China's music industry and the construction of a closed-loop music ecology.
At present, the goals of "Your Music Model" and "Your Music Chart" are being achieved step by step.
Create a music promotion platform based on industry needs
A diverse music space promotes international exchanges and circle collisions
“Whether it is a big-name artist or a new generation Singers, everyone needs such a music promotion platform, and artists who have released new songs need to have better live performances to present to the audience." Producer Chen Luting expressed the market's demand for singing programs, "It's up to you. "Music Role Model" was also born under this background.
In the past two years, China’s music market has been booming, and the idol industry has gradually gained ground for growth. However, singers who release songs do not have a suitable stage for singing, and a real-time music promotion platform is particularly urgent. .
"Your Music Model" is based on this music industry ecology, and strives to provide a platform for singers, fans, and the public to connect. Fundamentally speaking, it "better serves the music ecology."
The 12 episodes of the program that have been broadcast so far have gathered singers of various music styles, opening the door to musicians of multiple music types and different attributes, and setting up a stage for equal expression of self-music charm, thus helping the Chinese The diversified development of the music scene is an important concept and appeal of "Your Music Model".
The first program included Chen Shuozi’s hit sad ballad "Three in the Morning", HUSH teamed up with the band to create the British rock style "In Other Words", and Kunyin, which combines hip-hop and dance styles. ONER's "No Self", Banana boy band TANGRAM's singing and dancing performance "Radiant", etc., the mix and match of styles continued throughout the entire season. Among them, the banana boy band TANGRAM also made their debut on the show.
"We hope to have more singers from music categories come to this show. There are also many niche musicians performing their own works in the 12th episode. After the broadcast, we saw many netizens saying that they found There are a lot of good songs. I think this achieves the purpose of this program," said Chen Liting.
Indeed, whether it is the popular popular singers Zhang Yixing and Rocket Girls 101, musicians with classic masterpieces such as Wu Kequn and Bai An, or independent creators HUSH, Cai Weize, He Yihang, or the Titango boy band, Newcomers in the music industry such as TANGRAM and Chic Chili have all become guests of "Your Music Model". In addition to mainstream forms such as pop, rock, and folk music, more music from different circles are displayed, and collisions and exchanges are completed in the program.
International singers such as Thai singer MIKE, Japanese musicians Nakamura Tsukiko & Inoue Shinjiro, Japanese girl group AKB48, American teenager SAMUEL have also participated in the program. It can be said that "Your Music Model" uses The 12 programs demonstrated the openness, inclusiveness and internationalization of this music platform.
Chen Luting said that musicians have shown great enthusiasm for participating in this singing program. Although as a live broadcast program, it requires a high degree of cooperation from artists in terms of time and other aspects. The live broadcast on Sunday night requires artists to rehearse two days in advance. At the same time, the stages for all new songs to hit the charts are polished by the artists of the program team.
“For this relatively new show in China, the artists showed great enthusiasm. After the show was broadcast, many artists took the initiative to participate in the show and even shared the song release time with us. The program will be held at a similar time, and then they will come back to play songs, and some will come to our show to release songs."
After the program's influence in the music industry and its communication power among the public have become more and more recognized. , more and more musicians have changed from a wait-and-see attitude to participating in live broadcast charts. There are also overseas artists who use the show as an important platform for releasing songs less than a month after their debut. INTERSECTION's new song "Heart of Gold" has the first Sing, it will be performed simultaneously in "Your Music Model" and Japan. It is not difficult to see that the goal of building a mainstream publicity and distribution platform in the music industry has been gradually achieved.
Continuous polishing and optimization of visual presentation and music transmission
Testing the vertical camera position and striving for excellence in production
Whether it is stage design, visuals, or music and sound, the program team’s We have spared no effort in designing a stage with strong visual impact for each chart-topping singer, ensuring that the live broadcast delivers a true voice with a higher quality.
The art director of "Your Music Model" is not only the stage design, but also the overall stage visual guidance. "This is also some of the lessons we have learned from other international programs. These programs will have specialized people tailor-made for the artists. Our art directors also control each show, from proposing ideas, communicating with the artists, to Design, production, and make it bit by bit from scratch." According to producer Chen Luting.
In addition, she revealed that the camera settings and the director's lens cutting plan have been adjusted and optimized. Since music programs focus on lens rhythm, the program team did not use electric tracks commonly used in the industry, but The use of heavy rails pushed by people makes the camera movement more flexible, the camera language more vivid, and the rhythm of the camera and music more coordinated.
In terms of music and sound, the program team invited the top domestic sound engineering team in order to present the best effect during the live broadcast. Chen Luting told "Watch TV" that in "Your Music Model", all performances are open mic, and in order to achieve a higher degree of completion of the singing and dancing performances, the program team is also constantly combining foreign experience. Optimize music presentation.
Chen Liyan said: "In response to the problem that it is difficult for artists to balance singing and dancing perfectly, a live version of the audio will be specially produced to solve some ergonomic problems for singers, so that the live stage show can present a higher level and allow The musicians truly demonstrate their capabilities and provide users with a better audio-visual experience. ”
In order to make the live performance both beautiful and pleasant to listen to, the program team takes into account the viewing modes of different ports. After repeated exploration and experiments, adjustments were made in lens switching and other aspects to make it more suitable for viewing modes on pads and mobile phones. Chen Liyan said: "From the large screen of TV to the small screen of mobile terminals, the way of cutting the lens must change. Various aspects of the stage need to be taken into consideration. The small screen will focus more on the artists."
In order to take care of Fans need to watch idol performances up close and in small scenes. The show also set up 4 vertical camera positions on site, and the live broadcast signals are directly transmitted. These 4 camera positions are all aimed at a specific artist, fully satisfying the audience and fans. viewing demands.
At the same time, these vertical videos also provide a lot of material for the dissemination of programs on short video platforms and the fermentation of hot topics on the Internet. "Including Zhang Yixing and Fan Chengcheng's hot spots on the Internet, they were all captured in vertical shots, and fans then fermented them. This is a relatively novel attempt in our production, and it is also a place that has been well received this year. We will do it next year Better." Chen Liting said.
The credibility list interprets "popularity is defined by you"
Promote the output of c-pop culture and build a closed loop of music ecology
Through "list + program" In the form of a explosive live broadcast stage, "popularity is defined by you" is the basic model and goal of "Your Music Model". As a necessary core element of singing programs, the list is also the foundation of "Your Music Model".
Relying on the "Your Music Chart", we invite artists to participate in the live broadcast of the chart, interact with netizens and fans, and build a healthy charting ecosystem and a complete music ecological closed loop. It is the unique original intention of this program that distinguishes it from other similar programs.
It is reported that the list of "Your Music Role Model" is based on the three-party data of QQ Music, Kugou Music and Kuwo Music, three major digital music platforms under Tencent Music. It collects users' daily music listening behavior and Rendered with a real-time list updated every 10 minutes, it is committed to providing authoritative and reliable data support for the popular dynamics of the Chinese music market and becoming a vane leading the trend of China's digital music.
Whether a list has credibility is the key to whether a list can become a barometer of the music market. In terms of strengthening credibility, TME has made its greatest efforts, which, in Chen Liting's words, "should be unprecedented."
Relying on the large user base and massive data of Tencent Music's three major platforms as the basis for the list, the algorithm strives to be scientific and fair, and the backend continuously upgrades products, updates anti-brushing loopholes, and abandons "charging the list" Wait for the water injection behavior to maximize the authenticity of the data. Speak with strength and speak with data, becoming the core concept modeled by your music.
"All the artists and fans have told us that your chart is particularly difficult to chart. Because it is not a conventional chart form, you really want these songs to be heard by everyone. And It’s not just about how high the traffic is, the ranking will be very high. On the contrary, we will see that some popular folk singers and independent musicians can be ranked in the top ten, or dominate the list for many weeks. All data is generated based on the real behavior of users, which is what makes this list different from others.”
Promoting the healthy development of the music industry and creating a closed loop of music ecology is what Chen Liting mentioned in the interview. The most fundamental goal of "Your Music Model".
After 12 episodes, the program has not only presented many excellent Chinese music works, providing an equal stage for musicians to return to music itself, but at the same time, this is a platform for musicians from all over the world to express themselves through different circles. The blending and collision of layers, diverse styles and music from different countries promotes the output of C-Pop culture, and the effectiveness of a music program continues to show.
In the planning stage, "Your Music Role Model" is planned to be a quasi-long-term weekly broadcast program. The 12 episodes in the first phase will be used as a pilot to introduce the list products and this brand-new program to the market and Industry, accepted and well-known by the public. Next, the program team will systematically summarize the gains and losses of this season's live broadcast and user feedback, and make improvements and upgrades when it returns.
"This program must exist in the form of weekly broadcasts to achieve better development, because it is not a variety show, it is an information platform. After a short rest and adjustment, it will definitely be broadcast next year as Meet everyone in the form of weekly broadcasts," Chen Liting said firmly.