1650, 52-year-old Descartes was quite down and out on the streets of Stockholm. All he has is his clothes and some math books, but he never asks passers-by for charity. He just silently bowed his head and wrote on the paper, immersed in his own mathematical world.
The picture is so beautiful that happiness suddenly comes. On a quiet afternoon, Descartes sat in the street as usual, studying his love-mathematics. Suddenly, someone came up to him and patted him on the shoulder. In this way, he met 18-year-old Swedish princess Christine. Her king's favorite princess-Christine.
That afternoon, an old man and a young man talked for three hours. Descartes found the girl interested in mathematics. Descartes didn't know that the little girl he saw who might be his granddaughter was a princess. Not long after, Descartes was borrowed by the Royal Guards and became a math teacher for a royal princess.
Princess Christina's mathematics has advanced by leaps and bounds under Descartes' careful guidance. However, being inseparable every day has aroused the admiration of two grandchildren. A pure and beautiful love seed has quietly sprouted and soon turned into a tree.
This relationship was soon known to the king. Descartes is older than the king's father, and the result can be imagined. Descartes was exiled to China, and the princess was placed under house arrest. Descartes became seriously ill shortly after he returned to France. When he was about to be buried, he was still in bed thinking about the smiling faces he met in the street day and night. He insists on writing to her every day.
These letters were intercepted by the king and the princess never heard from him again. After writing the thirteenth letter, he left this world forever with regret, but there was only one equation in the last letter: r=a( 1-sinθ). The princess also went on a hunger strike against her father, and her body weakened day by day. The king couldn't bear to watch his beloved daughter languish, so he gave her the last letter.
Christine was ecstatic when the princess received the letter. She immediately found a pen and paper to draw the equation. A heart-shaped pattern appeared in front of her eyes, and Christine couldn't help crying. This curve is the famous "heart line".
After the king died, Christina succeeded to the throne. She immediately sent someone to France to find Descartes' whereabouts, but received the news of Descartes' death, leaving eternal regret. And this world-famous alternative love letter is still preserved in the Descartes Memorial Hall in Europe.
Baisui Mountain interprets the love story of mathematicians. 52-year-old mathematician Descartes and 18-year-old Swedish princess Christine met and fell in love in the street, but ended in regret. It's just that the princess holds a century-old mountain, which symbolizes that water is as noble as the princess. This is the main idea of the advertisement.
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It is not difficult to see from the advertisements and tidbits that its creative background is Scottish castle. The actors, costumes and props in the film all show the authentic European style, which makes the whole advertisement show the European aristocratic temperament. The background music, sound quality and other details in the film are exquisite, elegant and romantic, which makes people unconsciously immersed in the thick British customs.
These are also invisibly reminiscent of the brand positioning of the "water aristocrat" in Baisui Mountain, as if the cold and clear spring water overflowed the valley stream, and the silver cup was slowly filled by the maid in the morning and respectfully presented to the lady who woke up from her dream.
While appreciating the aesthetic artistic conception of advertising films, the discussion of their creativity by enthusiastic netizens has also surged in an instant. According to their own understanding, netizens gave many wonderful interpretations of the contents of the advertisements, and there were different opinions at one time. The creators of the commercial explained that this argument is exactly what they want the brand advertisement to achieve.
Traditional advertising films carry one or two creative points at most, and advertisements convey clear information to the audience. However, Baisuishan hopes to have some artistic innovations when shooting this commercial film, that is, to stimulate the audience's brain with an open plot and create different feelings and impressions for thousands of people at the perceptual level, but at the same time maintain the elegant style of the brand and multiply the memory effect of the advertisement.