Ryutsuki Zhao Ming (hereinafter referred to as "Gu Jian") is called a movie that should be thrown into the street just by listening to the name. Facts have proved that this is the case. The box office of Gu Jian was only 1.32 million in a single day, and the final total box office did not even exceed 15 million. What's more, Aunt Li Cha, which was released at the same time, won more than one billion box office only on its opening day. The eye-catching performance of Gu Jian not only insulted the excellent release period of the Eleventh Golden File, but also was sorry for its starring lineup and its investment of hundreds of millions.

However, the failure of Gu Jian is by no means accidental. There are three reasons: plot, special effects and starring.

First, the plot problem

The plot of Gu Jian is the weakest item in the film. As mentioned above, you can probably guess the outline of the plot just by listening to the name. Although this statement is a little exaggerated, at the beginning of the film, the protagonist looks for the whereabouts of the master, and on the way, he meets several strange people and is accidentally involved in a shocking transaction that destroys mankind. Then the subsequent story is doomed to escape the inherent law of the costume fantasy drama, and it will blame, upgrade and save the people. In the film, the dialogue of the characters is too simple, and the interaction between the protagonists is pitiful. Love and friendship without any foreshadowing and longing are so embarrassing and blunt when they leave at the end. Plot is the core, framework and subject of a film. The main body can't do it, and no matter how gorgeous the appearance is, it can't hold up the weak skeleton. The audience didn't buy tickets to the cinema to see such an unrealistic and monotonous fantasy idol drama with heroic fantasy.

Second, the problem of special effects

Is the special effect of Gu Jian only fifty cents? No, on the contrary, what I want to vomit is that its special effects are too gorgeous. The special effects of the mecha are the focus of the film promotion, and the mecha in the feature film is really cool. But the problem is that such gorgeous and cool mecha special effects have no effect on the plot. The PK between the protagonist and the mecha at the beginning is eye-catching, which makes the audience mistakenly think that the mecha will play a decisive role in the following plot. However, the final duel between the good and evil sides at the end of the film, the mecha is useless. This made the audience puzzled for an instant. Is the legendary main mecha special effect just to show off the splendor? Where is the impetus to the plot? Since the main theme of the film is the Mecha War, the word Mecha must run through it from beginning to end. Don't be anticlimactic, but it will end in vain with a gorgeous beginning.

Third, the starring question

The starring cast of Gu Jian is actually quite gorgeous. Wang Leehom, Victoria Song, Gao Shengyuan, Godfrey Tsao, Chilam, Wu Qianyu, Ada, etc. are all well-known actors who have long been famous, and a group of leading actors are also very hard in the film. But in spite of this, the starring actors were still mercilessly vomited by the audience. First of all, Wang Leehom's role is a hot-blooded young man, and the dubbing is also a young man's tone designed for the role, which seriously contradicts Wang Leehom's own temperament and age. To tell the truth, regardless of the role, Wang Leehom's temperament is inconsistent with the whole movie in the first place. Victoria Song, on the other hand, is almost the same as her performance in the TV series "Fantasy City". She still likes to stare like that, and her expression is sometimes stiff and sometimes overexert. Others, however, can only say that they are not particularly eye-catching. Today's audience is not easy to fool. People like TV dramas still have to be spit out, not to mention big movies that require viewers to pay for movie tickets.

of course, the above three points will not be all the reasons why the box office of the film is so low. There must be other irresistible factors at the box office of Gu Jian. Many other domestic films in the same period have been spit out, but with the strong boost of the national day golden file, they can still easily break through 1 million. And "Gu Jian" is not a movie with only slots. Why the box office is so low is also staggering. What is certain, however, is that for Gu Jian, if the above three shortcomings are improved, the box office will never stop there.