News Comprehensive Frequency, the most influential mainstream broadcast media in Baotou City with the widest coverage, has the broadest and most loyal audience in Baotou, and has the most significant influence among social groups with real strength force. News Comprehensive Broadcasting (FM94.9 AM558) - Baotou's oldest broadcasting frequency, the "main frequency" of Baotou Broadcasting, is the "main position" of public opinion propaganda of the Municipal Party Committee and Government, and its total listening rate and total revenue generation rate always rank first among all frequencies. Has the broadest and most loyal audience in Baotou. There are four transmission modes: medium wave, FM, cable and network. It is the only frequency that can cover the outer suburbs, counties and surrounding areas.
News Comprehensive Broadcasting has excellent announcers from radio stations in the Inner Mongolia Autonomous Region, and has the oldest gold medal columns in Baotou: "Baotou News", "Travel Hotline", "News Zongheng", "News Daily Listen" ", "Sunshine Castle", "Xue Wei Talks", "Financial Management 949", "Crazy No Discount", etc.
The audience of comprehensive news broadcasts is concentrated in the social elite with good education and professional background, which leads the trend of society and has the most significant influence among social groups with real urban status. Traffic Arts Broadcasting (FM 892, Cable FM 102), broadcasts 24 hours a day, covering Baotou urban and suburban areas. Traffic literature and art broadcast is a professional broadcast with the theme of advocating traffic civilization and serving traffic life, and is characterized by cutting-edge, fashionable, fast and practical. The frequency was officially launched on December 29, 1994 and was the first FM radio station in Baotou City. The program is deeply loved by listeners for its characteristics of being close to life, lively and novel, serving the public, convenient and fast, and has always had a high listening rate in Baotou City.
Adhering to the frequency style of "Youth 892, Happy Communication with Guangzhou People", we strive to realize "traffic service-oriented, literature and art transportation". The traffic program "Hello, DRIVER" is complementary in the morning and afternoon, becoming the locomotive of traffic programs on this frequency. Traffic special programs "Auto Club", "I Love Used Cars" and "Traffic Observation Room" highlight the traffic service function and highlight the characteristics of traffic broadcasting. "892 Morning Bus", "China Unicom Time", "Good Mood All the Way", "Xindehui Road Road", "892 Golden Songs List", "Warm Night Talk" and "Driving into Christmas Eve" and other soft transportation service leisure categories The program integrates transportation elements to serve the urban public and echoes and promotes hard transportation programs. Real-time service information such as traffic information, road condition information, weather services, and travel tips are available throughout the day. Saturday and Sunday leisure programs such as "Crazy on Holidays", "Go Shopping with You", "Mobile Walkman" and "Symphony Hall" realize the leisure nature of transportation life and humanize practical information.
Youth 892, happy traffic people in Guangzhou, strive to create a frequency brand of "Listen to 892 Traffic Radio when you have a car life"! Lifestyle Entertainment Radio (FM 105.9) was officially launched on June 26, 2006, with the slogan "Happy FM 105.9, your happy life". From frequency packaging, content setting to hosting style, it emphasizes locality, service and entertainment. sex, bringing fashion, relaxation and considerate service to the audience. The "partner combination" hosting format formed by a group of young, cutting-edge, energetic and distinctive hosts is a unique feature of life broadcasting. Fast people's livelihood news, practical life services, and relaxing entertainment content have become the three highlights of life broadcasting. Lifestyle entertainment broadcasting has currently built a program structure that integrates catering, automobiles, fashion, financial management, parenting, etc. with people's lives. "Live Broadcast Room" and other columns are the leading columns, supplemented by entertainment programs such as "Heavenly Grassland", "Life and Entertainment Show", "Roman Holiday Nightlife", "Sports Night Talk", "Happy 1059" and other entertainment programs. Among them, programs such as "Daily Food", "Charming Baotou" and "Life and Entertainment Show" have become the radio's brand features and have a certain influence through the testing of the market and listeners.
Young and passionate + innovative and active way of thinking + challenging spiritual awareness + 100% energy and physical strength = dynamic new media. Music 100.1 (FM 100.1 - Urban and Rural Music Broadcasting) was launched on February 28, 2008. It is the first professional music station in Inner Mongolia Autonomous Region to broadcast 24 hours a day. "One in a Hundred" is Music 100.1's measure of the program. After fashionable packaging and operation, it has held many huge professional performances. It is based on the local market, discovers local musicians, and strives to create the most fashionable, considerate and enjoyable program for the audience. Music radio station. Music 100.1 has become one of the most popular radio stations in the Golden Triangle of Inner Mongolia.
Famous columns "Music Wakes You Up", "New Record", "Listening While Walking", "Saihantala Music Style", "Music Loves Movies", "Music Players", "Love Songs" "Late", "Old Oak Music Journey", "Singing 1001", etc. are very popular with the audience.
Music 100.1, the most beautiful sound over Lucheng! Story Folk Art Radio (FM98.1) was officially launched on November 23, 2010. It broadcasts twenty hours a day. It is based on ancient and modern classic storytelling, novels and bookstores (martial arts, officialdom, emotions, documentaries, biographies, etc.), film and television drama stories As well as professional broadcasting frequencies featuring programs featuring famous opera performers and cross talk sketches.
Among them, story-telling programs such as storytelling, bookstores, and film and television dramas are broadcast for ten hours a day, accounting for half of the whole day's program time; opera and literary programs such as cross talk sketches and famous plays are broadcast for about three hours. Storytelling and folk art broadcasts also focus on people's livelihood and culture. The "981 Story Time" column was launched to tell stories around people, share life worries and joys; the cultural talk program "Impression of Baotou" and the reading program "Night Talk and Books" were launched to promote local culture and enhance cultural taste.
Baotou People’s Broadcasting Station’s story and folk art broadcast will follow the principle of focusing on various stories and folk art programs, supplemented by health services, and supplemented by news and entertainment programs to create a story that takes into account stories, entertainment and services. A high-quality cultural platform.
Telling stories, listening to jokes, appreciating culture, and feeling people's livelihood - this is Baotou Radio's story and folk art broadcast.