The removal of a large number of music from Xiami Music was caused by the adjustment of Xiami Music’s business and the closure of Xiami Music APP. Judging from the development history of the online music industry, Xiami Music’s current situation of closure is indeed due to its failure to correctly position itself at some key nodes in the development of the industry.
Members of the Xiami Music team said in their farewell letter that in the past 12 years, with every iteration and update of the product, Xiami hopes to be more pure: return to the music itself, so that every user can discover what belongs to them A new world of music. In terms of obtaining music copyright content, it has not been able to meet the diverse music needs of users.
Key opportunities and copyright have become obstacles that Xiami Music cannot avoid. Public information shows that Xiami Music is part of Alibaba’s innovative business group. Xiami Music was launched in 2008. In the same year, it received investment from Shenzhen Venture Capital. In 2010, it received investment from Shanda. In 2013, Xiami Music was acquired by Alibaba.
After Alibaba acquired Xiami, in March 2015, Alibaba merged Xiami Music and Tiantian Dongting to form Alibaba Music. When Alibaba Music was founded, domestic online music encountered the most stringent copyright laws. The landscape of the online music industry has undergone a sudden change, and the industry has entered an era of legalization.
From the perspective of strategic decision-making, many industry insiders believe that the missed era of Xiami Music is mainly due to Ali Music’s focus on the new product Ali Planet. When Ali Music shifted its resources to Ali Planet, the development of Xiami Music failed to maintain its previous momentum. But this new product quickly fell apart. It can be said that Ali’s music dream was shattered in the first step on Ali’s planet.
Xiami music content:
In terms of music classification, Xiami has a very detailed list of music styles. It includes 24 major style categories, and each major category has dozens of subcategories, adding up to hundreds of music style types. After clicking to enter each music style label, the outline of the music style, as well as representative tracks and representative artists will be displayed, which is very convenient for users to understand.
In addition, Xiami also opens a user modification channel. Any user who finds that album or artist information is inaccurate or incomplete can add and modify it themselves, and then indicate the source of the information, and then make modifications and supplements after verification in the background. Users can also add albums freely and openly in Xiami. After the album data is approved, they can upload the audio to the music library in as little as two days.
In terms of music recommendation, Xiami tilts its weight towards niche music. In Xiami.com’s nearly 6 million music library, the proportion of songs by more than 5,000 independent musicians that are listened to every day reaches about 11%. Some musicians are discovered and recommended by some listeners from the end of the long tail, and finally become famous in one fell swoop.