Crowdfunding is translated from abroad, that is, public fund-raising or public fund-raising, which is translated as "public fund-raising" in Hongkong and "public fund-raising" in Taiwan Province Province. It consists of sponsors, investors and platforms. It has the characteristics of low threshold, diversity, relying on the strength of the masses and paying attention to creativity. It refers to an act of raising funds from the masses to support the initiated individuals or organizations. Generally speaking, it connects sponsors and sponsors through a platform on the Internet. Public fundraising is used to support various activities, including post-disaster reconstruction, private fundraising, election campaigns, corporate fundraising, artistic creation, free software, design and invention, scientific research and public projects. Massolution research report pointed out that in 20 13 years, the total amount of global funds raised reached 5 10 billion US dollars, of which 90% were concentrated in European and American markets. The World Bank report even predicts that the total amount will exceed 96 billion US dollars in 2025, and the proportion of Asia will greatly increase.

Chinese name

crowdfunding

Foreign name

crowdfunding

Hong kong translation

Large-scale fundraising

Taiwan Province translation

Large-scale fundraising

quick

navigate by water/air

trait

compose

rule

develop

superiority

religion

match

Social assessment

relevant issues

Relevant laws and regulations

definition

It refers to the mode of raising project funds from netizens in the form of group purchase+pre-purchase. Crowdfunding uses the characteristics of the Internet and SNS to let small businesses, artists or individuals show their creativity to the public, win everyone's attention and support, and then get the needed financial assistance.

Modern crowdfunding refers to issuing fundraising projects and raising funds through the Internet. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators.

trait

1, low threshold: regardless of identity, status, occupation, age and gender, as long as you have ideas and creativity, you can initiate a project.

2. Diversity: The direction of crowdfunding is diverse. The categories of projects on domestic crowdfunding websites include design, technology, music, film and television, food, comics, publishing, games, photography and so on.

3. Rely on the strength of the masses: supporters are usually ordinary grassroots people, not companies, enterprises or venture capitalists.

4. Pay attention to creativity: the promoters should first show their creativity (design drawings, finished products, planning, etc.). ) can pass the platform audit, not only a concept or an idea, but also operability.

compose

Sponsor: people who are creative but lack funds, or people who need to sell products quickly;

Supporter: someone who is interested in the story and return of the fundraiser and has the ability to support it;

Platform: Internet terminal connecting sponsors and supporters.

rule

1. A fundraising project is successful only if it reaches or exceeds the target amount within the time preset by the sponsor.

2. If the target amount is reached or exceeded within the set number of days, the project is successful and the sponsor can obtain funds; After the fundraising project is completed, the sponsor will get the reward promised by the sponsor in advance, which can be in kind or service. If the project fails to raise funds, all the funds obtained will be returned to the supporters.

3. Crowdfunding is not a donation, and the support of all supporters should be rewarded accordingly.