Current location - Music Encyclopedia - NetEase Cloud Music - What is the advertising song of adidas?
What is the advertising song of adidas?
The second album of p>Justice is called "Civilization". From March 7, 211 to March 16, 211, adidas launched the latest global brand promotion activity called "all adidas" with the slogan "adidas is all in". This is the first time that Adidas brand has collected its three major series: adidas Sport Performance, adidas Originals, and Sports Fashion (NEO, Y-3, SLVR), and expressed the brand's attitude towards sports, culture and life by showing its involvement in different fields such as sports, music and fashion. As the highlight of this brand promotion activity, a brand-new TV advertisement that brings together many sports and performing stars of Adidas will be unveiled on March 16th, and a large-scale party will be held to celebrate the whole world, and Eason Chan will be officially promulgated as the global spokesperson of adidas Originals, which will inspire the original trend charm of adidas Originals together with Eason Chan. Many image ambassadors of Adidas, such as football star Leonard? 6? 1 Messi, David? 6? 1 Beckham, NBA star Derek? 6? 1 Ross, Katie, the international pop queen? 6? Perry, China's famous movie star Li Bingbing, Chinese music king Eason Chan, and Asian popular artist Angela Baby all appeared, conveying the same belief with their most natural and true side: If you love what you are doing, please do your best. Adidas Originals is a brand with originality and trend as the main theme under the adidas Group. Eason Chan, who is the spokesperson of adidas Originals for the first time, is keen on sports outside work, especially tennis and football. On the other hand, Eason Chan has a unique trend antenna and fashion innovation, which coincides with the brand concept of adidas Originals, and this unprecedented cooperation has set off a global original atmosphere. Abandoning the static shooting method of general advertising photos, the advertisement in spring and summer of 211 is set in Eason Chan's world tour concert. The adidas production team went to Canada earlier to shoot at the venue of the Toronto stop of the concert. Cheryl Dunn, a famous photographer in new york, captured the most natural and frank side of Eason Chan on the stage, without affectation. On the stage, Eason Chan put on adidas Originals' new clothes, such as Originals by Originals Jeremy Scott and adicolor series, which were popular among people affected by damp, and enjoyed every moment on the stage. Even though the outdoor temperature in Toronto was MINUS 1 degrees that night, Eason Chan's enthusiasm melted the whole venue, and the atmosphere of the audience was high. Every fast song session, Eason Chan dances herself and runs around the stage. Even photographer Cheryl says this is the most exhausting shooting job she has ever encountered. Eason Chan devoted himself to the performance, and the concert was successfully completed. In addition, he created ADIDAS advertising photos in spring and summer of 211 with the most direct mood and dynamics, echoing the slogan of adidas「game face ".Each advertising photo can show Eason Chan's devotion and enthusiasm and release positive energy cells.