A few internet celebrity bloggers put together videos of themselves drinking water. This is the cup clinking relay challenge.

"Internet celebrity" (Influencer) refers to a person who has become popular due to an event or a certain behavior in real or online life and has been noticed by netizens, or a person who has become popular by continuously outputting professional knowledge for a long time.

Their popularity is due to the fact that certain characteristics of themselves are amplified under the influence of the Internet, and they are consistent with the aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator psychology of netizens, intentionally or Unintentionally, he was sought after by the online world and became an "Internet celebrity". Therefore, the emergence of "Internet celebrities" is not spontaneous, but the result of the combined effects of the interests of Internet celebrities, Internet promoters, traditional media and the psychological needs of the audience in the Internet media environment.