The NBA is the most famous and successful basketball league, and the CBA is China’s No. 1 basketball league.
Comparison of NBA and CBA business methods. First, the business methods are different. NBA clubs' funding sources come from multiple channels, including advertising funding, television broadcast rights, player transfers, tickets, logo products, etc. Although CBA has had a good development momentum in recent years, it still has shortcomings such as low sports competition level and poor viewing pleasure. Ticket sales are currently the main revenue channel for CBA clubs. Then there are the differences in regulations and systems. In order to ensure the continuous and healthy development of the NBA, the NBA Major League has formulated a series of strict regulations and systems. It mainly includes the draft system, transfer system, salary cap system, "Larry Bird" clause, etc.
Since the 1990s, Chinese basketball has gradually embarked on the path of professionalization under the impact and influence of the internal and external environment. The reform of the basketball system led by the reform of the competition system has achieved remarkable results. The Basketball Association and the Basketball Management Center have successively formulated regulations such as the "Characters of the Basketball Club" and the "Interim Regulations on the Transfer of Players of the Chinese Basketball Association". The introduction of these regulations ensures the normal operation of the CBA.
It is precisely because of this difference in business methods that the development will be different. The NBA is nothing but very successful, and the CBA borrows many things from the NBA. Regardless of whether it is profitable or not, giving the audience a good experience is the most important thing, and it is also the most basic thing to do for success.
CBA:
The Chinese Men’s Basketball Professional League (CBA, the full English name is China Basketball Association), referred to as the Chinese Basketball Association, is a multi-year home and away basketball competition hosted by the Chinese Basketball Association. League, the highest level basketball league in China. Among them, stars such as Yao Ming, Wang Zhizhi, Yi Jianlian, Zhu Fangyu and others were born.
The CBA obtained the naming rights of the league from 555 Cigarettes in the 1995-1996 season. From the 1996-1997 season to the 2000-2001 season, it was the Hilton China Men's Basketball League A. After that, Motorola and China Unicom New Space obtained the league's naming rights respectively. Naming rights, the league officially changed its name to the Chinese Men's Basketball Professional League in 2005. In 2013, the number of teams expanded to 18 by absorbing the Sichuan team. In the 2014-2015 season, the number of CBA teams increased from 18 to 20.
NBA:
NBA (National Basketball Association (NBA)), the full name of the American and Canadian Professional Basketball Association (NBA), is an international sports and media group consisting of three The professional sports leagues are composed of: National Basketball League (NBA), Women's National Basketball League (WNBA) and NBA Development League. The NBA is the highest level basketball league in the world and one of the four major professional sports leagues in the United States.
More than 60 million American households can watch NBA TV (NBA TV), and the NBA is also one of the most popular sports leagues on social media. The league, team and player social media platforms have more than 600 million followers and fans.