Liu Luoke, director of the editorial department of GQ, personally appeared as the anchor guest of Taobao. Different from the general Taobao live broadcast room, the current live broadcasts are pure "chat rooms" with no goods.
Invite celebrity artists to share the behind-the-scenes tidbits of GQ annual people's ceremony Moty, try the red carpet modeling of celebrities, and announce the guests attending the ceremony. Rocco revealed that many star friends said to him, "The live broadcast is quite fun, but it's a pity that pure chat doesn't bring goods and can't find a payment link."
This type of live content is relatively rare, attracting millions of fans to watch. Taobao Live also began to broadcast live for GQ, and customized a new product function: voting. Fans can vote for the star's red carpet style in the Taobao live broadcast room, attracting hundreds of thousands of netizens to participate.
Characteristics of "GQ" annual People's Festival in 2023;
1, "Ancient Town+Grand Festival": Collision and Exploration of Fashion
In March 2023, "Puyuan Fashion Week" was successfully held in Puyuan Fashion Ancient Town, representing that Puyuan is moving towards a more fashionable and young expression. When Zhizu GQ Annual People Festival meets Puyuan Fashion Ancient Town, it is undoubtedly a brand-new exploration and innovation of fashion, which collides with the current cultural context in the Millennium cultural landscape and finds more possibilities for fashion expression.
2. "Ancient Town+Life": Create a new field of diversified creative lifestyle.
Since the official operation of Puyuan Fashion Ancient Town this year, artists' residence plan, parent-child theme month, meeting Song Chao, music weekend and other theme activities have been carried out one after another. Puyuan has successfully created a brand-new holiday mode of "fashion+",which allows people to have a spiritual space in the ancient town in the fast-paced era of work.
3. "Ancient Town+Vacation": Back to nature, the future can be expected.
Puyuan Fashion Ancient Town absorbs the fashion genes with a long history, and integrates tradition with modern trends. With the annual GQ People's Day, it is not only a fashion event, but also a profound reflection and fashion roaming on the lifestyle and cultural scenes of the present era. The combination of ancient and modern, tradition and fashion has injected infinite possibilities into the future of Puyuan fashionable ancient town.