(1)CP is the abbreviation of English Content Provider, and the Chinese translation is content provider. Usually refers to social cooperation units that provide content services to telecommunications operators (including fixed network, mobile network, Internet or other data network operators).

CP content sources generally fall into two categories: one is developed and produced by the unit itself, and the other is sublicensed or related rights obtained from certain copyright owners in accordance with the law or in accordance with agreements, such as music songs. Film and television works, etc.

(2) Channels

Channels are introduced into the commercial field, and are called distribution channels (place). By extension, they mean product sales routes, which are the circulation routes of commodities, and refer to manufacturers. Products lead to certain social networks or agents and are sold to different regions to achieve the purpose of sales. Therefore, channels are also called networks. Channels are divided into long channels and short channels according to length; wide channels and narrow channels are divided into width.

(3) CPA

CPA (pay per action): the full English name is Cost PerAction. CPA is an advertising method that is priced based on the actual effect of advertising, that is, it is billed based on the valid questionnaire or order responded, without any limit on the amount of advertising.

The CPA pricing method has certain risks for the website, but if the advertisement is successfully placed, the income will be much greater than the CPM pricing method.

Extended information:

Other professional vocabulary in APP promotion:

CPM (pay per impression): the full English name is Cost Per ThousandImpression. CPM is a type of display paid advertising. As long as the advertiser's advertising content is displayed, the advertiser pays for it. The effect of this kind of advertising is not very good, but it can bring stable income to websites and blogs with a certain amount of traffic.

CPT (pay per time): the full English name is Cost Per Time. CPT is a kind of advertising that is billed based on time. Many domestic websites charge according to the fixed charging model of "how much does it cost per month". This form of advertising is very rough and cannot protect the interests of customers. But CPT is indeed a very worry-free advertisement that can bring stable income to your website and blog.

CPC (pay per click): the full English name is Cost Per Click. CPC is a type of pay-per-click advertising, which charges based on the number of times the ad is clicked. For example, keyword advertising generally adopts this pricing model, and the more typical ones include AdSense for Content and bidding advertising.

Sohu.com - Introduction to CP and basic knowledge of App promotion