Life segment advertising uses a segment of people’s daily lives to promote products.

For example, a family sitting at the dinner table tasting a new brand of biscuits.

The information provided by advertisements can be expressed in a variety of advertising styles. Segment-of-life advertising is a type of lifestyle advertising. Other expression types include:

1. Life Style advertising Lifestyle advertising mainly emphasizes how a certain product fits a certain lifestyle.

2. Fantasy advertising Fantasy advertising is to create a fantasy about a product and its use to induce people's yearning for a better life.

3. Atmospheric advertising Atmospheric advertising is to create an attention-grabbing atmosphere or image for the product.

4. Musical advertising Musical advertising refers to advertisements that use background music or show one or more people or cartoon characters singing songs about the product.

5. Character-based advertising Character-based advertising refers to character advertising that personifies the product.

6. Professional and technical advertisements Professional and technical advertisements refer to advertisements that display the company's expertise and experience in manufacturing products.

7. Scientific evidence-based advertising. Present or explain scientific evidence or findings that make a brand preferred or better than one or more other brands.

8. Celebrity advertising is a product or service recommended by a credible and popular social celebrity.