This article was originally edited by Pa Auntai
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I always feel that this year is the year of boy groups, and every company is promoting boys. group. No, it looks like another new boy group has debuted.
The main focus is the concept of 2.5-dimensional idols, aiming to break the dimensional wall between the second and third dimensions.
This group has been promoting the comic of the same name "Yi'an Music Club" before, which tells what happened to the members in a virtual "Yi'an Middle School".
To do a complete show, the team also asked and answered serious questions on Zhihu, what kind of school is Yi'an Middle School?
In short, the goal is to achieve the effect that the members all seem to have stepped out of comics. Still quite creative.
Then, there are 6 members of this group: He Luoluo, Sun Yihang, Lin Mo, Zhan Yiwen, Chi Yi, and Fang Xiangrui.
Except for the three new-faced members who are amateurs, the other three members, Sun Yihang, Lin Mo, and Zhan Yiwen, are all old faces. Their original names are Huang Yuhang, Huang Qilin, and Yan Haoxiang.
Why did these three members have to change their names before they can debut? This involves Huang Rui, the planner who built them.
Speaking of the name Huang Rui, everyone may not be familiar with it, but when it comes to tfboys, everyone is very familiar with it.
And Huang Rui was the chief planner and driving force behind the creation of tfboys.
At that time, "Boys College Study Room" and the group drama "TF Boy Go!" made tfboys famous. 》It came from his hand.
Last year, Huang Rui posted a long post on Weibo, stating that he was leaving tfboys’ company, Times Junfeng.
It was easy to get together and part ways at that time, and the fans of Sanxiaozhi were very reluctant to leave him.
Half a year later, Huang Rui established his own company, Yuanji Painting, and three former trainees from Times Junfeng, Huang Yuhang, Huang Qilin, and Yan Haoxiang, also joined Yi'an Music Club.
The fact that they have now changed their names to Sun Yihang, Lin Mo, and Zhan Yiwen has something to do with their previous contract with Times Junfeng.
Yi'an Music Club has now made its debut. In addition to constantly updating comics, it will also launch further self-made programs.
It is not difficult to see that this debut model has the shadow of the original tfboys three little ones.
Several trainees from the TF family, Ding Chengxin, Ao Ziyi, Song Yaxuan, He Junlin, and Zhang Zhenyuan, are also continuing their activities and preparing for their debut.
Whether they are trainees from Yi'an Music Club or TF Family, the most common feature is that they are younger.
A similar boy group is yhboys, launched by Lehua Entertainment at the beginning of this year.
There are seven members: Zhang Minghao, Zhang Junyi, Guo Dianjia, Li Linju, Liu Guanyi, Zhang Enshuo, and Sun Jiaqi. The youngest member is 10 years old and the oldest member is 12 years old.
They are both very young brothers, and they also follow the path of education.
When this group was launched, there was overwhelming complaints.
Whether it is the name of the group, the concept, or even the logo, yhboys is too similar to tfboys.
This group is still considered by many people to be a copycat group.
Perhaps seeing the popularity of tfboys, various companies are planning to launch boy groups, hoping to get a share of the market.
Whether it is innovation or plagiarism, their purpose is self-evident, which is to copy the success of tfboys.
However, is the success of tfboys so easy to copy?
The original tfboys did not have a strong background or strong publicity, and their popularity actually depended on opportunities.
Their "Boys' College Study Room" is not well-produced, and the three little ones are also very young.
It was the huge melon-eating passers-by at Station B who got the cuteness of this group. Passers-by spontaneously promoted Amway, and their popularity grew step by step.
Later, their popularity expanded from the niche Internet circle to various variety shows. The strength and charm of the three little ones spread through the screen, and they gradually achieved today's success.
Such a popular road can be said to be the right time, right place, right people, and both are indispensable. You can’t even find similar cases among celebrities who are popular online.
Moreover, the most difficult thing for a boy band to achieve is the balance between studies and career.
The three little ones have to take care of their studies at the same time as they are busy at work. In fact, they have put in quite a lot of effort. It is common to rush to school as soon as you get off the plane in the early morning, and study every minute during your break from work.
On the other hand, most of the men's groups launched by several companies are relatively young. It is actually a big challenge to study well while doing a good job.
There are also environmental issues.
Except for tfboys, there have been basically no successful cases of boy groups launched by Chinese companies before.
Shang Wenjie’s geek youth group was launched with great fanfare, but now it is rarely heard.
Lehua Entertainment, which launched yhboys this year, launched the boy band Uniq a few years ago. At that time, Lehua’s boss even threatened to bet 100 million that he would quit the entertainment industry if Uniq did not become popular.
But today's development of uniq is not good by any means, and even its popularity is still in question.
So, in the mainland entertainment industry, it is extremely difficult for a boy band to become as popular as tfboys.
Just as netizens commented that the mainland entertainment industry is too deep, it is really difficult for these new boy groups to become the second tfboys.
What Auntie Pa is more worried about is that these boys are too young. The most terrifying thing for them is that they have not been able to become popular, and they have delayed their studies because of being in the entertainment industry, which is not worth the gain... …
I still hope that companies can consider carefully and not miss the future of children.
Let me tell you guys, do you think these new boy groups can replicate the success of tfboys?
For more exciting content, search the public account on WeChat Entertainment Circle Pai Taitai
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