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Theoretical basis of hosting

Main content:

Through the basic theoretical principle that the TV host is a communicator that fully corresponds to the "intermediary theory", the value of communication lies in the result of the simultaneous action of creative consciousness and receiving consciousness. The essence of communication is the theoretical principle of exchange and sharing of information. , explores the concept and characteristics of TV program hosts, explains the composition and functions of program hosts and host programs, and through eight theories (conceptual theory, consciousness theory, quality theory, image theory, type theory, personality wheel, space wheel, program Basic and normative teachings are conducted on the wheel) and the five methods (collecting, editing, broadcasting, discussion, and posture) to introduce students to enlightenment and help students get started.

Textbook: Self-edited

Reference bibliography: "American Television Stars" Barbara Massotto [USA] China Radio and Television Press 1994 Edition

"Journalist Career—Sixty Years of Witnessing the World" Walter Cronkite [US] Jiangsu People's Publishing House 1998 Edition

"A Preliminary Study of Television Program Hosts" Ren Yuan China Radio and Television Press 1999 Edition

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Intensive Reading of Host Programs

Main content:

Taught theoretically through "Basics of Hosting", this course is evaluated through program recordings. Use the method of comparative research to conduct systematic comparisons from the historical level, the phenomenon level, and the classic level. The purpose is to find out the characteristics and advantages of each, to understand others more clearly, and to find yourself. To develop students’ professional vision. Through five reviews (main review, comment, self-review, short review and general review) of a self-selected program, in prepared and impromptu reviews, self-practice, mutual communication, interaction and complementation can inspire students in the creation and quasi-studio space Among them, the desire to speak is cultivated and reflected in the ability to use the brain, eyes and mouth.

Textbook: Self-edited

Bibliography: "Celebrity Hosts and Famous Programs" Cai Guofen Beijing Broadcasting Institute Press 2004 Edition

"Host Program Learning Tutorial" Lu Xichu China Radio and Television Press 1996 Edition

Studio Speech Organization

Main content:

Through the four major intelligences of the host (listening, thinking, memory, association) and the four major skills (speech sense, speech flow, semantics, and speech pattern) as well as the four major abilities of speech organization (grasping the core of speech, entering the three-section network, borrowing meaning to express meaning, and using synonyms and heteronyms) The theoretical explanation and application of techniques enable students to master the ability to express unique language in different contexts and the improvisational language organization ability to express different languages ??in the same context. The teaching method combines theory and practice in interaction, which not only imparts theory but also provides enlightenment through demonstration; it not only strengthens the arrangement of after-school homework, but also allows students to exchange innovative ideas. Enable students to express unique languages ??in different contexts and express different languages ??in the same context, master the "three grasping methods", and cultivate and embody students' ability to use words to form sentences and make witty remarks and improvise speech organization. The ability to move your mouth and emote.

Textbook: Self-edited

Bibliography: "Pragmatics of Program Hosts" Ying Tianchang Beijing Broadcasting Institute Press 2001 Edition

"The Language of Hosts" Art" Wu Yu Beijing Broadcasting Institute Press 1999 edition

"American Talk Show" Yang Boyi Jinghua Press 2000 edition

Studio space application skills

Mainly Content:

There is a clear difference between TV program hosting and radio program hosting: TV program hosting is the art of performing in front of the camera and the microphone. You need to be able to speak in front of the microphone, and you need to be able to move in front of the camera. This course trains students to establish a spatial relationship with the camera. Mastering the ability to handle the studio space will help complete and perfect the overall image of the host. Through the theoretical teaching and practice of single-stage and double-stage static performance, dynamic performance of standing, sitting, and walking postures, students can establish a sense of the lens, a sense of objects, a sense of distance, and a sense of movement in front of the camera, and acquire the three major expressive abilities of space. .

Textbook: Self-edited

Bibliography: "Talking about TV Hosts" compiled by the National Television Research Committee, Culture and Art Publishing House, 1989 edition

"Television Studio Studio Production" Ren Yuan China Radio and Television Press 1998 Edition

"TV Camera Skills" Xu Liqun Liaoning Science and Technology Press 1996 Edition

Host Program Creation

Main Content :

"Host Program Creation" is a course for students of this major to comprehensively present the art of hosting through the first two years of study. Students need to complete the complete process from the preliminary preparation of a program (creative writing, setting up organization) to dynamic hosting in public. (It is necessary to ask questions and dialogue with on-site guests, but also to communicate and communicate with the on-site audience) Allow students to interactively comment on the demonstration, and the teacher will comment on the impromptu hosting skills on the spot. In the creation process of the interview program, the narrative and discussion nature of the host's narration and discussion, and the conversational nature of questions and answers should be strengthened.

In the process of creating variety shows, the host's ability to turn chaos into order is strengthened, and the host's on-site adaptability and ability to control and dominate the program are strengthened to complete the highest task of program hosting. The program should target real people from all walks of life. Emphasize that the spatial layout is unique and novel. Emphasize the use of sounds, images, words, pictures and tables. Emphasis is placed on the training of package, support, pick-up, delivery, and grasping and rolling, and complete the highest task of program hosting in communication and communication.

Textbook: Self-edited

Bibliography: "Five Chinese Talk Shows" Hanbo Guangdong Tourism Publishing House, 2000

"Collection of Art Essays Hosted by Ye Huixian" Zheng Kezhuang Shanghai Sanlian Bookstore in 1992

Research on the Art of Hosting

Main content: The course "Research on the Art of Hosting" is a course for students of this major to listen to experts in various categories of hosting art after three years of study. Special lectures by scholars, famous hosts, famous reporters, and famous editors and directors have enabled us to gain inferences, compatibility, and enrichment, thus improving the breadth and depth of knowledge. After each class, each student is required to write a review. At the end of the semester, a general paper will be read and reported on the spot.

Textbook: Self-edited

Bibliography: "Decrypting the Phoenix" Shi Yonggang Writers Publishing House, 2004 edition

"Star of the Era" Xu Deren Shi Tianquan Fudan University Press 1990 edition

Fundamentals of Host Voice

Prerequisite courses: none

Course nature: professional core courses

Main Content: This course is designed to enable students to understand the connotation of broadcasting and hosting and to improve students' audio language creation ability. Through the study of this course, the uniqueness and difference between broadcasting and hosting language and other artistic languages ??will be clarified, and a solid foundation will be laid for cultivating TV talents with excellent basic skills, quick thinking, and rich audio language expression capabilities.

Selected teaching materials: Self-compiled teaching materials within the college

Host expression and performance

Prerequisite course: Fundamentals of host voice

Course Nature: Main professional course

Main content: That is, recitation class. It is one of the skills that all people engaged in language work must possess, and of course it is one of the skills that those engaged in the broadcasting and hosting industry must possess. This course will enable students to master the basic skills required for the art of recitation through teaching activities, comprehensively understand the creative process of the art of recitation, and try the practice of recitation art in various styles, so as to improve the comprehensive ability of artistic language expression and improve literary accomplishment. Purpose.

Textbooks: Self-compiled teaching materials within the college

Moderator’s language and style arts

Prerequisite courses: none

Course nature: professional core Lesson

Main content: Concepts of genre and style

Classification of genres - literary genre, argumentative genre, scientific and technological genre, and official document genre. Language style has different style characteristics in different social activities and interactions.

Glossary is a system of using language characteristics that is adapted to the needs of different communicative functions and different topic situations. Starting from different genre characteristics, we strive to cultivate the language awareness and language creation ability of future hosts, and then Observe and discover hot topics in social life, artistically describe people, objects, and events, and form scientific and positive theories to better guide new practices.

It means the creativity, planning and operation of the program and then implementing it into the performance of the program. The tasks of the program genre host (1) Understand the characteristics and rules of different program genres. (2) Let students master the basic methods of program creativity and planning. (3) Solve the problem of how to operate the hosting specifically.

Textbook: Song Huaiqiang's "Teaching Plan for the Expression of Artistic Language - Style Creation". 2004-2005

Song Huaiqiang's Image View of Artistic Language. 2006

Bibliography: 1 Xia Zhengnong et al. "Cihai". Shanghai Dictionary Publishing House, 1989. Page 447

2 Stalin. "Marxism and Linguistic Issues". People's Publishing House, 1971. Page 5 Page

3 Lu Shuxiang et al. "Modern Chinese Dictionary". Commercial Press, 2002. Page 1535

4 Li Defu. "Program Style Host". China Radio and Television Press , 1999. Pages 2, 3, 5

5 Zhang Song. "Models of Successful Hosts". China Radio and Television Press, 2003. Pages 123, 220

6 Zhang Ying. "The emergence of human language in the era of picture writing". "Jinyang Academic Journal". 2004, supplementary issue

Artistic Voice Skills

Prerequisite courses: None

Nature of the course: Professional basic course

Main content: 1. Establish a correct artistic voice aesthetic and correct singing habits (including: correct breathing method, singing posture, larynx stability, limb relaxation, etc. )

2. Mastering and applying voice skills. It emphasizes the unity of singing sound and language sound, explains the connection and difference between singing sound and language sound, so that the two can be organically combined.

3. Based on the natural voice area, focus on the basic training of the middle voice area, so that the larynx is relatively stable and the breath is smooth in the middle voice area.

4. Through muscle relaxation exercises in various parts, oral exercises, vowel exercises, and breathing exercises, the voice is based on the breath, and the breath is used to bring the voice, so that each student can find his or her most beautiful voice. Tone, sound quality.

5. On the basis of consolidating the middle voice area, gradually expand the range of the voice, and initially master the voice changing method in the voice changing area and use it freely.

Note: The teaching method of this course is to combine the above five contents together, so it cannot be divided into sections. Please note hereby.

Selected teaching materials: "Practical Basic Course of Vocal Music" - Chief Editor of the Music Department of Southwest Normal University

(Southwestern Normal University Press) 2001

"Vocal Music" "Selected Works" - Trial Textbook of Higher Normal College (People's Music Publishing House) 1998

Bibliography: "Simple Music Notation Reading and Sight-Singing" - edited by Kang Zhengnan (Anhui Literature and Art Publishing House) 1996

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"Monophonic Sight-Singing Tutorial" - Shanghai Conservatory of Music Sight-Singing and Ear Training Teaching and Research Group (Shanghai Music Publishing House) 1990

"Singing Language Art" - written by Xu Jiaozhen ( Dalian Publishing House) 1997

"Singing Articulation Training and Thirteen Principles" - edited by Song Chengxian (Minzu University of China Press) 1990

"New Selection of Chinese Vocal Works" ——Edited by Huo Li et al. (Chunfeng Literature and Art Publishing House, 2002)

"Selected Chinese Vocal Works" ——Edited by Man Yuhua (Chunfeng Literature and Art Publishing House, 2000)

"China "Selected Vocal Works" - edited by Hao Weiyun (China International Broadcasting Publishing House) in 2000

"Chinese National Vocal Music Textbook" - edited by the Vocal Music Department of China Conservatory of Music (People's Music Publishing House) in 1996

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"Music Appreciation Handbook" - edited by our publisher (Shanghai Music Publishing House) 1998

Physical Skills

Main content:

This course The content focuses on body posture, temperament and body expressive training. Through the selection of basic ballet training, Chinese classical dance body rhythm, Chinese folk dance, modern dance, jazz dance and other dance types, it is conducive to cultivating students' physical coordination ability. The training components of physical expression and posture are combined with music improvisation and scene improvisation to correct students' posture and enable students to adapt to different performance environments in terms of body posture

< p>Environment. The main content of this course includes: body posture training (basic ballet skills training), body expression training (body display of different emotions, music improvisation, dance fragment learning), situational improvisation (different people and objects< /p>

The expression of posture, the display of body posture in different environments)

Selected teaching materials: "Ballet Teaching Method" edited by Li Chunhua, Higher Education Press, 2005

Bibliography : "Chinese Ethnic Folk Dance Textbook Teaching Methods" edited by Pan Zhitao, Shanghai Music Publishing House, 2002

"Modern Dance Training Classroom Display" CD-ROM Wang Mei Beijing Dance Academy Internal Textbook 2001

" New York City Ballet Physical Training Course" CD New York City Ballet 2000

Program planning and copywriting

Main content:

The main content of this course is The theory and practice of creation of television literary and artistic programs. Through classroom lectures, observation and discussion, student assignments and assignment reviews, students will be able to understand the development process, main types and creative rules of Chinese television literary and artistic programs, and have the ability to actually edit and direct television literary and artistic programs. The teaching content includes the types, structures, overall design and spatial forms of TV variety shows, competition game shows, music videos, literary talk shows, TV literary columns, innovative rules and planning methods of programs, etc.

Selected textbooks: "Planning and Creation of Television Literary and Art Programs" by Wu Baohe, China Drama Publishing House, 2003

Bibliography: "The Art of Television Literary and Art Programming" by Zhu Baohe, China Radio and Television Publishing House, 1996

"Chinese Television Literature and Art" edited by Zhang Fengzhu, Beijing Broadcasting Institute Press, 1999 edition.

Public *** Relations Practice

Main content:

Public *** Relations is a subject with a very wide scope and influence, involving Professional knowledge includes marketing, advertising, sociology, psychology, political science and economics, etc. At the same time, public relations as a highly practical subject, the structure and content of the subject are also constantly developing and evolving. Therefore, this course mainly adopts a teaching method that combines classroom lectures with case analysis. It explains the methods, steps and operations in the theory and practice of public relations from the concepts, theoretical basis, management process and practice in various industries. At the same time, representative and famous media public relations activities in different fields of society are introduced as materials for case analysis.

A brief introduction to the current basic work processes of international public relations agencies was also given, allowing students to form a more intuitive and clear understanding of the connotation and extension of the concept of public relations and the work content of public relations practitioners, and to clarify the importance of public relations activities to enterprises and governments. The importance of various social entities such as institutions and non-profit organizations; clarify that the concept and awareness of public relations have become indispensable skills for personal survival and development in modern society, so as to cultivate students' public relations thinking and use public relations principles to analyze actual situations problem ability.

Textbook: "Effective Public Relations" (U.S.) Glenn Bloom, Allen Senter, Scott Carter, China Publishing House, 2002

Reference bibliography: "Public Relations Theory and Practice" Yao Huizhong Peking University Press 2004

"Public Relations Media Application Manual-Practical Book Series on Public Relations Skills" (U.S.) Diggsgro Electronics Industry Publishing House 2005

"Professional Guide to Public Relations Consultants" Chen Xiangyang Anhui People's Publishing House 2002

Aesthetics

Main content:

(1) , explore the essence of beauty. Introducing the representative discussion on "What is beauty?" in the history of aesthetics and analyzing its gains and losses; elaborating on the relationship between the emergence of beauty and "humanized nature", the relationship between the essence of beauty and human nature, the relationship with truth and goodness, and the relationship with freedom. . To enable students to establish a correct aesthetic outlook in today's atmosphere of rampant "anti-aesthetics" trends.

(2) Study the mystery of aesthetic psychology. Introduce and analyze various schools of aesthetic psychology, reveal the individual and social psychological characteristics of beauty, help students establish an open and tolerant aesthetic psychological structure that is harmonious with sensibility and rationality, and cultivate healthy and positive aesthetic tastes.

Textbook: Lecture Outline of "Aesthetics" (Dai Ping)

Bibliography: "New Edition of Principles of Aesthetics" Yang Xin, Gan Lin, Peking University Press, December 2003

"Three Books on Aesthetics" Li Zehou Tianjin Social Sciences Press 2003 Edition

"Aesthetic Walking" Zong Baihua Shanghai People's Publishing House 1981 Edition

"History of Western Aesthetics" Zhu Guangqian People Literary Publishing House, May 1979 edition

General Introduction to World Culture

Main contents:

Introducing the origin and historical development of world culture, and understanding the structure of the world cultural system The composition, main types, regional distribution and the cultural spirit expressed, focusing on the development of world culture from the primitive stage to ancient, modern, modern and contemporary times, analyzing the specific characteristics of each branch system; introducing the cultural overview of the world's major countries and nations , the main achievements of its culture and the main cultural trends of thought, and analyze the outstanding figures and outstanding works that have emerged from the key categories of culture-literature, art, and philosophy; conduct an overall analysis of world culture in the comparative analysis of Eastern and Western cultures grasp.

Textbook: "Introduction to Western Culture" by Fang Han, Renmin University of China Press 2006

Bibliography: 1. "History of World Civilization" by Philip Lee Ralph et al. Business Press 1998

2. "History of World Culture" edited by Yi Zhaoyin East China Normal University Press 2000

3. "General History of the World" written by Stavrianos Shanghai Social Sciences Publishing House Society 1992

Spoken English

Main content:

This course uses the original American textbook New Interchange, English for International Communication (Cambridge International English Course) as the basic textbook . The primary goal of this textbook is to cultivate students' English oral communication abilities, that is, to use more accurate pronunciation and intonation, to be more fluent, and to conduct certain language communication activities appropriately according to the communication scene, communication purpose and communication objects, while taking into account grammar, reading, Improve knowledge of cultural background, living customs, etc.

In teaching practice, English "communicative teaching method" is used as the main teaching method, providing imitation models and language materials,

carrying out simulation practice and collective discussion. We strive to provide a lively and "immersive" language learning atmosphere.

Strive to make today’s English classroom teaching a rehearsal for future actual communication.

Textbook: Cambridge International English Course, edited by Jack C. Richards, Foreign Language Teaching and Research Press, 2001

Bibliography: English Intermediate Interpretation Course, edited by Mei Deming, Shanghai Foreign Language Education Press, 1998 Year

English Oral Examination Guide, compiled by Zhong Shuku, Nankai University Press, 1997

English Interpretation Tutorial, written by Wu Shouqian, Harbin Engineering University Press, 1999

Traveled around Edited by HOWORD BECKERMAN of the United States, Foreign Languages ??and Research Press, 1993

Introduction to Art

Main content:

This course briefly discusses the basics of general art. Theory reveals the most universal and general laws of art.

When describing various art theories, pay attention to introducing their aesthetic and even philosophical foundations. The main contents include the theory of art essence, art categories, art development, art creation, art works and art acceptance. Through teaching, we strive to enable students to systematically and comprehensively grasp the basic principles of art, especially the basic principles of Marxism on art, establish a correct view of art, and grasp the objective laws of artistic creation, so as to devote themselves more consciously to artistic activities in the future. Build a solid foundation.

Selected textbook: "Introduction to Art" edited by Wang Hongjian Culture and Art Press, 2000

Bibliography: "Fifteen Lectures on Aesthetics" written by Ling Jiyao, Peking University Press, 2003

"New Literary Psychology" edited by Zhou Guansheng, Shanghai Literature and Art Publishing House, 1995

TV News Interviewing and Writing

Main content:

This course is based on It mainly introduces the theoretical and practical essentials of television news interviewing and writing, as well as various related knowledge in journalism theory and Chinese and foreign journalism history. The content mainly includes the characteristics of TV news reporting, the quality and cultivation of TV news reporters and the thinking characteristics, the discovery of TV news interview clues, the planning of TV news interviews, the methods of TV news on-site collection, the types of TV news interviews, and the characteristics of TV news reporters. Appearances, basic language features of TV news writing, practical points of TV news writing, writing of TV news introductions and titles, etc. Through teaching, we strive to enable students to meet the following requirements: (1) Understand the basic rules of television news reporting. (2) Master the practical essentials of television news interviewing. (3) Master the practical essentials of television news writing.

Selected textbooks: "A Tutorial on Radio and Television News Interview Writing" edited by Liu Rensheng, China Radio and Television Press, 2005

Bibliography: "A Tutorial on Contemporary Radio and Television News Interviewing and Editing" Wang Shiwen, Hefei University of Technology Press 2004

"In-depth Television Reporting" Ma Hanshou and Zhang Ping China Radio and Television Press 1999

"Radio and Television News Writing" Meng Jian and Qi Lin China Radio and Television Press 2002

Chinese Classical Literature

Main content:

This course mainly introduces and analyzes representative works in the history of ancient Chinese literature, as well as ancient Chinese literature Various knowledge of history and ancient Chinese culture. These works include ancient Chinese poems, lyrics, prose, historical essays, political essays, novels and operas, etc., totaling more than 50 pieces. Through teaching, we strive to enable students to meet the following requirements: (1) Enhance their ability to use language. (2) Enhance the ability to appreciate ancient Chinese literary works. (3) Understand the knowledge of ancient Chinese literary history and ancient culture.

Selected textbooks: "Selected Chinese Literary Works of the Past Dynasties" (condensed version) edited by Zhu Dongrun, Shanghai Ancient Books Publishing House, 1981

"Selected Chinese Literary Works of the Past Dynasties" (Supplement) edited by Wang Yun Textbook published by Shanghai Theater Academy in 2005

Reference bibliography: "History of Chinese Literature" (Part 1, 2, 2) Edited by Zhang Peiheng and Luo Yuming, Fudan University Press, 1997

Chinese Modern and Contemporary Literature

Main content:

Introduce the main clues of the development of modern and contemporary Chinese literature, explain the main literary schools and literary trends in the history of modern and contemporary literature, focus on analyzing the classic works of modern and contemporary literature, and understand Its ideological content and creative techniques provide a general understanding of the different creative characteristics of literary masters, thereby cultivating students' aesthetic appreciation and literary literacy and improving their overall cultural quality.

Textbook: "Selected Chinese Modern and Contemporary Literary Works" Qian Gurong East China Normal University Press 1999

"Chinese Modern and Contemporary Literary History Course" Chen Sihe Fudan University Press 1999

Bibliography: "History of Modern Chinese Literature" Zhu Donglin, Ding Fan, Zhu Xiaojin Higher Education Press, 1999

Program editing and production

Main content:

This The course requires students to have a general grasp of the television production skills that television practitioners must possess, and to have a preliminary understanding of the television program production process through their own hands-on practice. Comprehensively apply the basic skills such as shooting, editing, and synthesis and production that you have learned before.

The teaching content is divided into three parts, namely theory class, which enables students to understand the theory and techniques of TV program creation through the analysis of a large number of short films and documentary clips; practice class, which allows students to complete a certain amount of homework and Master the essentials of television shooting through practice, and truly master the basic techniques of short film editing and synthesis; in the creation class, through the instructor's guidance and modification of students' ideas and comments on students' works, students will have preliminary film and television creation and production abilities. . Lay a solid foundation for the next step of professional learning.