Benefits of letter association drawing (how to draw letters by association) 1
Today, YOBA recommends a particularly creative drawing method of English letters: drawing a picture based on letters, numbers, symbols and words. This cross-border play itself can provide children with a lot of association space and remember letters and numbers at the same time.
letter article
draw a small snail with a rounded lowercase a "I am the last unhappy in the race".
Draw a smiling dog with a cute little A handwriting.
an elegant flower capital d can draw a bird with a smooth figure.
the lowercase letter d is more suitable for funny painting style. This little brother's French fries hairstyle is so eye-catching.
capital letter e, capture a little penguin alive, Ma Ma is no longer afraid that my hand can't draw the mascot of our penguin father.
in lowercase g, draw a koala who has been sleeping for 7 days on National Day.
As for the small S, of course, it is most suitable for the concave red-crowned crane.
Numbers
Number 1, draw a large ship with a three-dimensional perspective.
number 5, draw an ugly woodchuck.
the number 15 is a koala hugging the trunk.
29, and the expression of the white swan is a perfect match.
number 42, a baby dinosaur that makes children scream with excitement.
Symbols
How can a black question mark do this?
forcibly draw the arrow baiwan as an angry bird.
Words
Draw a baby with "baby".
draw a lady with "lady". (This young lady looks like Mulan in a Disney movie)
Draw a bear with "bear"
Draw a bee with "bee"
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Benefits of letter association drawing (how to draw letter association) 2
I will immediately think of using the initials of the brand name to design graphics. Although this is also a good way, it can effectively strengthen the correlation between logo graphics and brands, but it also has great limitations, such as the design form is difficult to break through, and some brands' logos are not suitable for this design form, so Xiaobian will share with you the design ideas of several other LOGO graphics today.
1. Take an object as a logo graphic
If the brand name happens to be an object, or a word in the brand name is an object, or the homonym of the brand name is an object, then this object can be directly regarded as a logo graphic. Of course, designers need to design the graphic to make it more beautiful, special and in line with the tonality of the brand. For example, simplify, standardize and abstract the graphics, or add a memory point. In addition, it is best that no other well-known brands in the industry have used this object as a logo graphic. Brands that use this method to design logo are: Apple, Great Wall Motor, Hammer Mobile Phone, Tmall, Box Horse Fresh Life and so on.
▲apple's logo is an apple, but it is not an ordinary apple, but an apple that has been bitten, and its design has been accurately standardized, which visually conforms to the golden ratio.
▲ The logo of Great Wall Motor is an extremely simplified graphic of the Great Wall beacon tower.
▲ The logo of Hammer Technology is a small and exquisite geological hammer. Compared with ordinary hammers, it is more professional and scientific, and the design specification is also not simple.
▲ Tmall's brand name contains the word "cat", so its logo is a geometric and distinctive black cat.
▲ The homonym of "Box Horse" in fresh box horse is "Hippo", so its logo graphic is a lovely hippo.
2. Symbolic graphics
On the surface, this logo graphic has nothing to do with the brand, but borrows a graphic that is familiar to the public and has a certain symbolic meaning to symbolize the brand's concept, vision, product quality and so on. Brands that use this logo design technique are Starbucks, Rolex, China Unicom and Kungfu.
▲ Starbucks' logo graphic is taken from the image of Sai Ren, a sea monster in ancient Greek mythology. She has a very attractive singing voice, and everyone who hears her singing voice will be tempted by her. Starbucks uses the image of Sai Ren, a sea monster, as a logo graphic to express that Starbucks' coffee is of excellent quality and as attractive as Sai Ren.
▲ The logo of Rolex, the top watch brand, is a crown, which shows the imperial spirit of Rolex in the watchmaking industry and also positions Rolex as the king in the watchmaking industry.
▲ China Lingtong's logo is inspired by the traditional element of China: Chinese knot, which has the meanings of connection, unity and empathy with consumers.
▲ The logo of the fast food brand Kungfu is an illustrator who resembles Bruce Lee, symbolizing the brand's excellent quality and China characteristics.
3. Use an animal as the logo
Domestic Internet brands especially like to use animals as the brand logo. One of the most important reasons is that it is convenient to create brand IP, which can effectively narrow the distance between brands and consumers and enrich the means of advertising communication. In addition, using animals as logo is more convenient for consumers to remember. Of course, the animals chosen by the brand should be in line with the brand's industry and temperament. Brands that use such logo design techniques are: JD.COM, Suning.cn, Ctrip, Luckin Coffee, etc.
▲ JD.COM's logo is a puppy. The dog is characterized by loyalty and meekness, which conforms to the characteristics of the service industry.
▲ Suning.cn's logo is a lion, and the lion is the king of grassland. Suning.cn hopes to express his ambition to be bigger and stronger through the lion graphic.
▲ Ctrip's logo is a dolphin, and dolphins are marine animals, which is more consistent with the tourism industry.
▲ Luckin Coffee's logo is a sika deer, which is mainly aimed at young white-collar workers. The sika deer is exquisite and elegant, in line with the brand tonality of Luckin Coffee.
4. abstract graphics
that is, to design an abstract graphic that conforms to the brand spirit, tonality and industry attributes in temperament and modeling, and use it as a logo. Abstract graphics are more inclusive than figurative graphics. Brands that use such logo design techniques are: Nike, BP, Mercedes-Benz, Huawei and so on.
▲ Nike's logo looks like a hook, but what does the hook have to do with sports brands? In fact, it is a trajectory of an object moving rapidly, and it feels like "it disappears with a swish", which is extremely fast. Some people say that this is the shape of wings. You see, abstract graphics will give the audience a lot of imagination, and whether this graphic is excellent depends on whether it can always lead people to associate in a positive and brand-related direction.
▲ The most expensive symbol in this legend is BP's logo, which is called Sunflower, meaning vibrant, never dying and shining on the world.
▲ Mercedes-Benz's logo is a three-pointed star figure, which is like the steering wheel of a car, symbolizing the automobile industry and the vision of conquering the sea, land and air.
▲ Huawei's logo is like a radiant sun, but it is also like a blooming flower, which symbolizes Huawei's diversified development and its determination to go global.
5. Chinese-combined graphics
Since it is a brand in China, it is natural to design the logo directly in Chinese. This logo is more relevant than using the brand initials, and usually one or two words in the brand name are combined with the brand-related graphics. Brands that use this logo design technique are: Beijing Winter Olympics, China Academy of Fine Arts, Guangzhou, Guangzhou International Brand Festival and so on.
▲ The logo of Beijing Winter Olympics adopts the word "winter" combined with the figure of skiers.
▲ The logo of China Academy of Fine Arts adopts the word "Gome" combined with the seal graphic.
▲ Guangzhou city logo combines the word "Guangzhou" with Guang Zhouta graphics.
▲ The logo of Guangzhou International Brand Festival combines the word "Guangpin" with Guang Zhouta.
6. Translate brand names into graphics
Some brand names are verbs or nouns, which can be graphed through their literal meaning. This kind of graphics will have obvious connection with the brand on the surface, just as if you want to have internal connection, you still have to work hard on design style and design tonality. Brands that use such logo design techniques are: Yijia Mobile, Mitsubishi Motors, Fiona Fang Real Estate and Red Dot Award.
▲ the logo of one plus mobile phone is a combination of Arabic numeral 1 and a plus sign.
▲ Mitsubishi's logo has three diamonds.
▲ the logo of Fiona Fang real estate is a combination of a square and a circle.
▲ The logo of the Red Dot Award is a red ball.
7. Use the main products or services as the logo
Some brands have the main products or focus on a certain industry, so it is quite suitable to use the graphics that can represent the main products or services as the logo, provided that they also make personality. This can make consumers clear at a glance, such as Burger King, Hi Tea and QQ Music.
▲ Burger King uses its main product, Hamburg, as a logo graphic, which also echoes the brand name. After the revision and upgrade last year, this logo has become very simple, highly recognizable and extensible.
▲ The logo of hi-tea is that a person is drinking milk tea.
▲ the logo of QQ music is a music notation.
how about it? Have you opened up a lot of ideas? Therefore, in the future, don't just use the initials to design logo. Try other ways, and there may be more and more suitable solutions.
the advantages of letter association drawing (how to draw letters by association) 3
Letters are really very strange. They can be part of the expression of text information or just used as graphics. They can convey text information to readers intuitively, and can also carry colors, figures and personalities as part of visual elements. A few letters can convey many concepts, which is why many companies like to use letters as logo. But how to use them skillfully as corporate logo is also a difficult problem.
although the letter combination logo has its own uniqueness that distinguishes it from other logos, it is not easy, especially if you want to represent the whole brand through a few simple letters.
so how to make the letter combination logo not too much like the traditional "graphics", thus losing its advantage of intuitive expression of information, while losing its aesthetic feeling?
xiaobian has collected logo of various combinations of letters, hoping to help everyone.
1. * * enjoys the middle strokes
One of the most commonly used ways is to * * * enjoy a part of two letters, usually the middle part. You can emphasize it by different colors, or just use the same color, which is equally wonderful.
1.1 When two capital letters are used,
The most commonly used method should be two capital letters, because it is most likely to be taken from the initials of the company name or brand name.
In the alphabet, nearly half of the capital letters can be left or right, so this form is also relatively mature.
1.2 When there are two lowercase letters
Sometimes, it is difficult to combine two uppercase letters perfectly. At this time, you should try to use lowercase letters, which are not only easy to enjoy, but also can create a unique and relaxed visual experience without being too serious.
1.3 when capital letters are mixed
Of course, it is not necessarily all capital letters or lowercase letters. You can also try a combination of capital letters and lowercase letters, which may be easier and create a different style.
1.4 There is no limit to combining the center line and the corner
Sometimes you can try more. For example, you can combine two letters that are not very similar. Although it will slightly violate the letter type, as long as it does not affect the recognition, it will be OK. Creativity is to dare to try, and maybe you can create a pleasing style.
1.5 combining straight lines and curves
when the letter "o" is combined, it is really not easy. Sometimes you can cut off a part, or you can merge straight lines into curves, but the general premise is that it can't affect the discrimination.
when combining letters with radians, the easiest way is to use handwritten fonts or to combine letters with arcs. How to design a full font logo
How to design a full font logo
Introduction: Some enterprises are keen on a simple font logo, but a logo composed only of fonts does not mean that it is not creative and needs no skills. A full-font logo composed of some classic fonts conveys an atmosphere of enterprise, firmness, reliability and seeking truth from facts. Many famous enterprises are such signs, such as IBM, Apple Computer or Ponzi Cosmetics. Let's learn how to design a full font logo!
If you plan to design such a logo, you'd better make sure that the font you use must be a font with good expressive ability, carefully arrange the spacing between letters, the thick lines of font lines, the space between words, the position of hyphens or dotted lines, etc.
This logo must emphasize the choice of fonts. Generally speaking, instead of directly using a font that can be seen everywhere on every computer (as shown above), use some newer fonts.
Pay special attention to the Helvetica font (Arial font is actually a Helvetica font, just another name), which was particularly popular in the 196s and 197s. If you use this font, it will give people a nostalgic atmosphere. Do you want your LOGO to look the same as many logos designed in the sixties and seventies?
Many fonts have the characteristics of fashion, and they may be popular at a certain time, but things will soon change. Please avoid using fonts such as Sand, Mistral and Hobo.
You can observe how many changes there will be when you use a major font on the logo:
Font combination
In many all-font logos, you often use two different fonts, and sometimes you already use two fonts on the company name. Sometimes the font you use is ok when the company name is large in size, but it is not suitable if it is presented in a smaller size. For example, if you use a very fine font as the company name, if the words you want to add are "international", "incorporated" and "corporation", you may even need to add a slogan, such as "Wedoitforyou". In this case, if the letter lines are thin, they will be very clear and easy to read if the logo size is large, but if they are expressed in small fonts, these thin lines will be easy to read.
the key to using two (or more) fonts is contrast. When using two fonts, especially if the font you choose is not from a font family, avoid choosing these two fonts that seem to have too many similarities (just