Investment can simply explain the relationship between adults. It is a choice and an alternative. So do you know how to write a sample letter of intent for catering investment? Below is a sample letter of intent for catering investment that I compiled for you. I hope it will be useful to you!

About the letter of intent for catering investment

1. Catering market survey and analysis

With the steady growth of the national economy and the continuous improvement of the income level of urban and rural residents, with the support of policies to expand consumer demand, catering Consumption will become an increasingly important driving force in the service consumption market. In the next few years, the catering market will further rapidly improve and develop in terms of operational quality and scale expansion. At the same time, the catering industry has seen a boom in multiple formats, with business catering, hypermarket catering and other forms continuing to innovate and develop. Looking at the current changes in the catering market, as market consumption shifts from focusing on price and variety selection to a comprehensive direction such as atmosphere, service and brand culture, the characteristics of selective and rational consumption are becoming increasingly stronger, and consumption pays more attention to hygiene, environment, service, Characteristic needs. In order to meet personalized needs, people are increasingly pursuing brand stores, specialty stores and famous catering enterprises, and brand and specialty catering are deeply favored. Competition in the catering industry will become more intense in 20XX. In the face of market changes, only by adjusting strategies in a timely manner and implementing popular and personalized operations can we expand the customer source market, improve the competitiveness of enterprises, and obtain better profits. Faced with such a vast market, many businesses have raised the banner of attracting investment in catering chain franchises. The competition among catering chains is also becoming increasingly fierce. Merchants are also launching various special catering investment plans based on their own advantages to help them stand out among the many catering chains. This is the biggest problem we are facing now. My own development experience is only a part of the success of the catering industry. There are differences in eating habits and consumption levels in different places. Are there any development loopholes and bottlenecks in the current business philosophy? How can we truly complete the franchise investment plan and achieve the best relationship with franchisees? Win? The above problems should be the most important ones that need to be solved. The company does not have a complete set of CI planning cases. It just relies on some marketing experience and accumulation accumulated in the early stage. There is no unified image logo and trademark registration (only for me personally). known). In the future development, these problems will form obstacles to the development of enterprises, and they will not receive legal protection and market recognition. The company's current image colors are mainly represented by bright red, rhubarb, and white. On this basis, the company's unified image logo is formed. The image selection of the company's mascot is also one of the image logos that needs to be considered. Just like McDonald's and KFC, two international catering giants, they have done enough work on the foundation of catering culture in these aspects. This is also a sign that catering companies are maturing. I don’t know if the company has a unified creative design for corporate slogans and promotional slogans. Since I don’t know much about them, I have no say at the moment.

2. Franchise investment plan

In terms of investment, the company can create some harsh franchise conditions, but they are not economic. Reasonable application of human psychological characteristics to improve franchise quality and efficiency. Then come up with franchise slogans such as: "Full risk assurance", and "Full sharing of resources"!

3. Promotion plan

With the popularity of the Internet, in Developing business on the Internet is the most economical and fastest way to promote your business. The company's website must be professionally designed. As a company image display platform and catering culture communication platform. It is necessary to highlight the company's image colors: bright red, big yellow, and white, add some 3D animation, and the corporate mascot should be vivid and three-dimensional. Add the instant answer module so that customers can answer their questions in a timely manner.

IV. Business model

According to the conditions of the franchisees, the venue can be reasonably used to launch an investment chain, with franchisees as link points, and franchisees develop a model of franchisees. Form a chain reaction and develop a network model horizontally. The exact investment details can be discussed further.

Planning unit: XXXXXXXXXXX

Planner: XXX

December 9, 20XX

Letter of intent for catering investment

< p> ? Food is the first priority for the people. The catering industry is not only related to the quality and level of people's lives, but also to consumption safety and physical health. It is also the main channel for attracting social employment. Zhonghua West Road is about to open to traffic. The location advantage of XX Trade City will become more and more obvious as time goes by. In addition, the existing old market in Anshun is no longer suitable for the current stage of economic and social development. XX Trade City will definitely become a wholesale and retail center in Anshun. Now, the catering industry has become an indispensable part of shopping. The creation and construction of XX Trade Food City will integrate existing resources and solidify the business format, thus creating an economic ecosystem for XX Trade City. Vigorously enhance the overall image and popularity of XX Trade City.

Part One: Preliminary Analysis of Investment Promotion

1. Investment Environment:

1. XX Trade City is located at the junction of Huangguoshu Street and the second phase of Zhonghua West Road;

2. Convenient transportation conditions (you can take buses 12, 17, 18, and 19 directly);

3. Parking is convenient, with 1,500 parking spaces;

4. The catering industry plans to attract investment of more than 4,000 square meters.

2. Business planning:

1. Dinner (with strong purpose, attracting catering consumers in the region and outside the region);

2. Simple meal ( Extend the stay time and drive the flow of people);

3. Fast food (gather, drive the flow of people, and form business interaction);

4. Leisure drinks (increase the business atmosphere, purposeful consumption place) ;

5. Takeaway (active crowd flow).

Note: Based on the market positioning and snack characteristics (densely populated areas, long business hours), catering investment is not suitable for local snacks.

3. Proposal of Investment Promotion Plan

1. Investment Promotion Plan

Plan A: Lease the whole and hand it over to a large operator for operation;

Plan B: Individual renting, introducing special merchants, and operating independently;

Plan C: Cooperation or self-operation, introducing or joining relatively well-known catering companies.

2. Plan description:

Plan A: The food city will be leased to a mature operator as a whole. The developer will not participate in the later operation and management. The project will be under the famous brand The image of gourmet food has entered the catering market in central Guizhou.

Option B: Before leasing the project, the business plane must be divided according to the number and scale of investment targets and business needs. The developer will establish a special management agency (or entrust it to a professional management company) and introduce famous talents from all over the country. Specialty dining.

Plan C: Adopt cooperation or self-operation methods to introduce or join well-known catering companies, while driving market popularity, attract other catering brands to settle in, so as to achieve the goal of creating a catering ecosystem in central Guizhou The purpose is to form a good interaction.

3. Evaluation of relevant indicators of the plan

Plan A: Fast return of funds, low capital income, high investment pressure, low risk, and poor initiative;

Plan B: Funds are slowly withdrawn, capital income is high, investment pressure is high, risks are high, and initiative is poor;

Plan C: Funds are withdrawn slowly, capital income is high, investment pressure is low, risks are high, and initiative is good.

4. Plan sales impact

The direct purpose of the investment plan is to maximize the commercial use function and monetary value of the food city. The implementation effect of the former will be reflected in the latter purpose. achieve the effect.

IV. Plan Selection

Considering the comprehensive aspects and market prospects, Plan C is overall better than Plans A and B because: through the introduction or franchise of relatively well-known catering companies , using its brand influence to enhance the overall image of the central Guizhou catering market and attract more merchants to settle in, and the brand catering enterprises have rich experience in operation and management, and the management costs and time costs are relatively low. From the perspective of capital income, Plan C has higher income and large room for subsequent value-added. Although the risk is higher, it is easier to operate. If plan C operates effectively, the appreciation of the food city will definitely be achieved. The key factors for the success of a food city are the strength of the operators and the quality of management services. The ultimate goal of Plan C is to improve the economic index of the food city through the effective management of brand catering companies to achieve the strategic idea of ??high profit returns. In contrast, Plan C is better in line with the idea of ??shopping mall positioning.

5. Investment policies

1. Rent-free discount (merchants pay energy consumption and property management fees themselves);

2. Cooperation discount (for Specialty catering that is interested in cooperation can adopt the following methods: ① Decorate according to the merchant's decoration requirements, and then lease it to the merchant or operate it jointly with the merchant (the number of years needs to be set); ② The merchant is self-operated, with rent reduction or turnover sharing)

Part II Investment Promotion Preparation

1. Investment Recruitment Subject

The marketing planning department is the main investment promotion subject and an investment promotion team for the catering project is formed.

2. Investment targets and scope

Chinese and Western-style formal meals, Thai-style restaurants, Chinese- and Western-style light meals, Chinese and Western-style fast food, and leisure bars.

3. Preparation of investment materials

Investment manual, investment DM single investment invitation letter, detailed advertising theme, XX Trade City overview, investment conditions and dates

IV , investment promotion structure

This project is in the form of a project working group, with two investment promotion groups (investment promotion working group and advertising planning group). The members of each team work together to coordinate and connect the investment promotion work, and supervise the media , advertising companies, etiquette companies and other collaborative units to advance the work.

5. On-site management

Provide pre-job training for investment recruitment personnel and prepare for entry into the site; hold regular project meetings every week to inform developers of the weekly investment situation and current urgent needs Problems; prepare door-to-door customer statistical analysis and advertising effect test analysis on time and submit reports to developers in the form of weekly and monthly summaries; regularly submit weekly meeting minutes, investment promotion weekly and monthly summaries.

Part 3 Investment Promotion Plan and Implementation

The food city investment promotion will implement a fast, accurate and flexible strategy. The investment promotion work will be launched quickly, the investment promotion team will be quickly formed, investment promotion materials will be prepared, and the investment promotion work will be actively carried out. Actively strive to get in touch with merchants with operational capabilities and communicate effectively, determine the possibility of merchants entering as early as possible, identify problems early and adjust the investment plan in a timely manner; public relations and publicity work is fully rolled out, and the fastest marketing media is used to achieve comprehensive investment promotion Cognition, recognition. Look for the right time and start releasing investment information on time, and show the food city's accurate and clear positioning and unlimited future development potential to target merchants and future investors; accurately grasp the psychology and needs of merchants, do a good job in investment-related services, and be professional Operate the investment plan locally. Numerous uncertain factors in the market and human factors in investment promotion work will affect the selection of investment promotion plans and the effect of plan implementation. Under the premise of professional and efficient operation, we will promptly adjust various aspects of the investment promotion plan based on market conditions and the results of plan implementation. item content.

Sample Letter of Intent for Catering Investment

People regard food as their first priority.

And food is an indispensable and important part of tourism and leisure.

The beautiful scenery will remain in the mind, and the delicious food will also become a motivation for people to experience it again and again.

Luohe is a famous food city with distinctive characteristics and a reputation all over the world.

During the 12th Five-Year Plan period, China will implement the "National Tourism and Leisure Outline", and the leisure tourism industry will be included in the national development strategy, and the leisure tourism industry will enter a golden period of rapid development. Focusing closely on the strategic goal of "revitalizing the city through tourism", we will vigorously develop cultural tourism and urban leisure tourism, focusing on cultivating historical and cultural tourism represented by Xu Shen Culture and urban leisure tourism represented by the Shali River Landscape Belt. Guide the Shali River Tourism Development Company to accelerate the construction of the "Dream Shali River" tourism project and the Phoenix Island Eco-tourism Resort and other water cultural entertainment tourism projects.

In order to cooperate with the Shali River construction plan, Luohe City will hold a series of activities at the Zhongyuan Beach Beer and Food Festival at the same time as the Zhongyuan Beach Music Festival. In order to make this event one of the featured projects of Shali River tourism in Luohe, To promote Luohe's green food culture, improve the reputation of our city's excellent tourism city, and promote economic development, the following plans are proposed:

1. Purpose of the event

To promote local culture and activate the catering market , enrich the food and cultural life of our city, and provide the general public with a set of high-grade cultural and food feasts. The 20XX Central Plains (Luohe) Beach Beer and Food Festival will be held from August 19 to August 28, 20XX. The event aims to Through a series of food culture themed activities, we will create a healthy and uplifting atmosphere full of joy and peace that integrates leisure and entertainment. Using the Beer and Food Festival as a platform and Shali River Beach Park as a carrier, we will create a greater display of water culture, entertainment and tourism atmosphere. , expand the influence of the city, create a high-grade beer and food culture festival business card, and enhance the brand value of Shalihe Beach Park.

2. Activity theme

20XX Zhongyuan (Luohe) Beach Beer and Food Culture Festival

3. Overall summary of the activity

Activity location: Luohe Shalihe Park Artificial Beach

Organizer: Henan Provincial Tourism Bureau, Luohe Municipal People's Government

Co-organizer: Luohe TV Station, Oriental Today

Execution Hosted by: Zhejiang DBP, Henan Tangfeng Hange Tourism Development Co., Ltd.

Event time: August 19, 20XX - August 28, 20XX (16:00 to 22:00 every day)

Exhibition time: August 17-18, 20XX

Transaction time: August 19-28, 20XX Transaction scope and scale:

Investment scale and variety: Drafted 50 food booths, 30-50 in other areas.

The actual arrangement is subject to the on-site layout; production techniques: frying, steaming, rolling, stir-frying, baking, baking, stewing, braising, roasting, roasting, etc.

Taiwanese specialty snacks, food and fruits (including tourist food, specialty Snacks and food with more typical folk flavors)

Specialty catering, desserts, Taiwanese specialty snacks, mainland cuisine

Exhibitor ID standards

1. Taiwanese food booth ( Copy of Taiwan compatriot certificate, health certificate)

2. Domestic food booth (health certificate and hygiene license)

Dress standard: uniform attire-chef hat, mask, sleeves, Gloves and other requirements: Follow the requirements of the national food hygiene department (specific requirements are subject to the exhibition instructions).

Area division: food area, folk art area, game carnival, performing arts area, beer area, small commodity market, sales point;

VIP area: 2,000 yuan/table/day (One table, 4 chairs, unlimited beer)

Stall price: 3*2.5 meter standard stall in the food area 4,500 yuan/exhibition period

Small commodity market stalls charge each 1,500 yuan/exhibition period

Fees for the folk art area are to be determined

Fees for each item in the game area are to be determined

Sponsorship by real estate developers, sponsorship by brewers or joint contracting (to be determined)

Camping area: Tent rentals are available for 15 yuan/day (for self-driving and camping purposes)

IV. Related Activities