0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.
In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.
Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.
You can also control the number of colors used and see how the poster below uses only red and black to create a striking effect of strong contrast.
Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure the auxiliary font is simple.
The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.
03 divide the visual hierarchy
Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.
Using negative space to form a clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in the negative space to attract attention, but don't fill it.
Delete redundant elements, less is more.
Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice that these two posters have something in common. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.
Possibility of composing music
When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.
Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.
The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.
What kind of background color is suitable for spring theme posters, except green light pink and light yellow; In the spring series, the style should be bright and fresh, and the collocation of light colors such as light yellow, light pink and light green will have a good effect. If you don't like these colors, when choosing other colors, you should also focus on light colors.
202 1 beginning of spring poster copy 1, spring rain, bringing the scent of beginning of spring; Breeze bursts, blowing beginning of spring's thoughts; White clouds float to the face in early spring; Grass comes out of the ground, which is a greeting to beginning of spring: Hi! Hello, lovely spring girl!
2. The evening breeze is like years without regrets. The night in early spring is the most intoxicating. With the auspicious New Year, the sleeping season in winter is bright. The feeling of blessing comes from the heart and is the purest for you. I wish you a beautiful spring and a prosperous flower.
3, spring breeze, slowly, blowing warmth; Spring rain, continuous, moistens the heart; Flowers in spring, bright and smiling; Spring water, slowly, happily gushed out. Beautiful spring is just around the corner, and I sincerely wish you endless happiness!
When spring came, the world changed, and thousands of miles of ice melted for a while. Rivers flow eastward, and Qian Fan marches forward bravely. The farmland on the shore is jubilant, nourishing and enjoying a good year. Spring blossoms change face, and beautiful scenery awakens spring. May you be ambitious in the spring, and your efforts will bring you a happy life!
5. Swallows announce the arrival of spring, flowers greet the spring breeze, willow leaves spread the meaning of spring, spring breeze shows the warmth of spring, spring rain spreads the truth, and text messages send blessings; Happy Li Chun!
6, warm the sun to winter, text messages to welcome the spring. The beginning of spring has arrived, and I send you a congratulations in spring. I wish you a smooth work, a full career, a beautiful life, a blooming love and a full garden!
7. Green brings its greetings, and flowers bring its smiles. Please accept my wishes for spring. Spring is coming, let the spring breeze blow away your troubles and bring joy!
8, a love, a friendship, a love for you; A sweet, a honey, a passion to drive away moisture; A kind of beauty, a kind of meaning, a brilliant spring; A smooth, a profit, a blessing is the best. Spring is humid and foggy. May you take care of yourself and be very happy.
9. Spring is cold and warm, and the temperature changes. You need to keep warm, wet and foggy, go out, go slow, drink more soup, dispel cold, eat lean meat, keep healthy, eat strawberries, fiber, help digestion, constipation, be in a good mood, and be healthy in Yongkang.
10, a good beginning is half the battle. Today, beginning of spring is the source of hope, sowing the seeds of hope, moistening the water drops of happiness, growing happy buds and bearing fruitful fruits. May you make great plans, set up great ambitions and bear fruitful fruits in early spring!