The market is as chaotic as QQ music. At present, the number of people listening to Jay Chou is as high as 26 million+every day, and the failure is the first. There are not as many traffic singers you can name as there are in Jay Chou. However, once the sales list is opened, the number of traffic singers is alarmingly high, and there are many people who are several times higher than Jay Chou.

The reason is that the per capita purchase of digital singles in Jay Chou is only 1.0, and most people buy one for listening, including me. There are dozens and hundreds of other traffic singers per capita. Digital music is not like physical records. If you buy 100 copies, it will be valuable for collection in the future. What's the use of buying 100 digital music? It's no use except making a list of idols.

This is market chaos.

Music is for listening, and digital music appears for the convenience of listening to songs and the protection of copyright, and should not be used as a tool to brush the list of rice circles. And this kind of rice circle chaos is not enough just because of the country's one-size-fits-all restrictions. All kinds of social institutions should actively cooperate. With the joint efforts of everyone, we can change this chaos.

Long-term development Fundamentally speaking, the appearance of digital music album mode was originally to change the predicament of the physical music industry and support music creation and copyright protection through payment. In these years of exploration, social gameplay and innovative value-added services have also brought many valuable attempts to announce and pay for music, which has changed the relationship between singers and users in the traditional sense.

Compared with the short-term loss of fans' impulse, the standardization of logarithmic model is actually beneficial for a long time. When the flow-only theory and sales-only theory are no longer applicable, the whole music industry will return to the logic of works, so that good singers and works will have more opportunities to be discovered and a healthier digital music consumption ecology will be established.

Life-saving means Of course, at present, it seems that restricting repeated purchases is only a platform behavior, not a policy requirement. This regulation that QQ Music is adopting is obviously overkill, and it can even be fully understood as a life-saving means adopted by capital in the big environment-this means has squeezed people's freedom and even caused many people, including me, to misunderstand the national policy. However, no matter how much we dislike rice rolls, there is no need to applaud this method.