(A) pre-opening advertising

In order to inform the general public of the good news of the opening of the new natural store, we will take this opportunity to spread the food culture of natural seafood and lay a good foundation for the opening of the new store.

1, Zhanjiang Evening News

Release content:

A. Information about the opening of the new store of Nature magazine.

B. information on the opening day.

C. Information about natural enterprise culture.

Function: Publish holiday advertisements, create the atmosphere of the opening ceremony, and play a leading role in the passenger flow and public attention during the opening period.

Release Specification: Version 1/6

Release date: Tuesday, February 28th, 65438+Wednesday, February 29th, 2004.

Release media:

2. Exquisite picture books (50,000 copies) and opening souvenirs.

Release content:

First, the layout characteristics of new stores

B, food promotion

C. Service promotion (hotel counters, private rooms, etc. )

Function: With the opening opportunity, design unified VI.

Necessary information for business opening, natural VIP customers will be the main business source of the company. Such customers must be well protected and locked in this part of customers in the form of clubs or distribution, which will certainly provide a foundation for the continuous flow of natural passengers. Therefore, it is necessary to have an overall publicity plan and carry it out systematically. In this regard, it is best to choose exquisite albums and release them during the opening period. The atmosphere is just right and unpretentious.

Distribution method: a, put it in the opening ceremony package, one for each guest;

B, placed in the hotel counter, private room for guests to read freely.

3. Urban outdoor advertising.

Release content:

A. Information about the opening of the new store of Nature magazine.

B. information on the opening day.

C. Information about natural enterprise culture.

Function: announce the festive atmosphere and progress of the opening of the new store in nature to the public with vivid advertising pictures. Advertising highlights the natural momentum and the style of "Top Ten Famous Stores in Zhanjiang". It must be outdoors in the main sections of Xiashan and Chikan, not stingy, with big advertisements and heroism as the primary consideration.

Release date: 65438+February 20041August-March 2005 18.

4, color clip newspaper distribution

Release content: A, new store decoration B, layout feature C, service feature D, 20% discount for wedding banquet within 0/0 days of opening/kloc; E. activities such as spending 1000 yuan within 0/0 days after opening, giving away cash coupons, etc. The minimum amount of cash coupons is 1000 yuan, valid for one month.

Function: the newspaper covers a wide range and the target customers are clear. If there is a stunt, it will inevitably attract public attention and be willing to participate in the activities held when the new store opens, so as to achieve the publicity effect.

Entrainment medium:

Number of publications: 50,000 copies

Release date: 65438+February 2004, 65438+February 28, 2004.

(2) Post-publicity plan

1, Zhanjiang Evening News

Description:

(1) Promote the renovation and service features of the new store. , the dissemination of natural good environment and quality service, the opening of new stores, service quality in by going up one flight of stairs;

(2) Hold activities within 2 months after opening to ensure the flow of people.

(3) Using the afterheat of the 4th Food Festival, do an article in Zhanjiang Evening News, and report the corporate culture of natural seafood restaurant in the form of soft text by analyzing the current situation of private enterprises in Zhanjiang, highlighting the spread of corporate culture. For example, the title of the soft article is "The Hard Road for Private Enterprises" and the subtitle is "Written on the Opening Day of Zhanjiang Nature Seafood Store", so as to convey the following information to the public: "Nature" has embarked on a distinctive road of development.

Release content: news reports such as charity auction activities and orphan banquets. Establish a natural and positive social image.

Release date: June 2004, 65438+1 October1

Release media: Zhanjiang Evening News

(3) Open Day activities

1, ribbon-cutting ceremony

(Basic content: lion awakening-leader's speech-ribbon cutting-auction of seafood treasures-donation-banquet. )

Celebrations:

The opening ceremony of nature is tentatively scheduled to be held in the Nature Square on the morning of June 11,2005.

—— At 9: 30, the music at the venue is loud, colorful flags are flying, the welcoming team and the lion awakening team are in place, and the staff are ready for work;

Caption: The lion is the power of all animals, and the army is the hope of the people. The purpose of nature is not only to be the leader of Zhanjiang food market, but also to take the lead in the domestic and even international food market. )

-10: 10 Company leaders and guests come into the venue one after another, sign in for the guests, wear flowers, show them to their seats, wait at the entrance, and make good preparations for the performance;

-10: 55 Celebration master (specially invited host of Zhanjiang TV Station) announced that the celebration was about to begin. Please take your seats, leaders, guests and all those who participated in the celebration.

-1 1: 00 The celebration officially started, and the MC recited the opening remarks;

-The master of ceremonies read out the list of the main guests attending the celebration;

-Celebration MC announces: The opening ceremony of Zhanjiang Great Natural Seafood Building begins! (10 second);

-the ceremony host invited the military band to play a song;

-Master of ceremonies invited the Dragon Dance Team to perform;

-The MC invited the Lion Awakening Team to perform;

-The celebration master announced: Go ahead; (company leader);

-The celebration master announced: Go ahead; (VIP)；

—— The ceremony host presided over the ribbon-cutting ceremony, and Miss Etiquette led the company leaders and guests in place;

-Master of ceremonies invited the leaders of Big Natural Seafood House to preside over the meat cutting ceremony.

-The leader of Big Natural Seafood House announced the opening of the new store! (Leaders and guests cut the ribbon! )

-At the moment when the ribbon was cut, the music was loud, fireworks were flying all over the sky, dragons and lions danced, and the celebration reached its climax;

-MC announces the auction of charity seafood treasures, and invites the leading guests to move to seafood pool! (Start the auction)

—— The leaders of the seafood building transferred the auction money to Zhanjiang Orphan Garden on the spot.

—— The leaders of Zhanjiang Orphan Garden made contributions and delivered speeches;

-MC announces: Please enter the hall for dinner!

-In the song, the master of ceremonies ended and the leaders and guests entered the lobby.

The celebration is over.

2. Chinese buffet activities

Description: There are several reasons for choosing Chinese buffet:

A) Nature is famous for its seafood and is suitable for Chinese cooking.

B) Take this opportunity to decorate the atmosphere of the lobby with objects. "Big" dishes, such as "Dragon Fan", "Big Lobster" and "Big Roast Suckling Pig", aim to inspire people.

C) The design of the whole celebration is mainly based on the traditional culture of China.

The guest banquet is arranged as follows:

I. Children and staff in orphanages

B, leaders and celebrities at all levels

C, peers

Third, the celebration atmosphere layout

(A) the atmospheric layout of the main sections of the city

1, the old natural gate of two straight balloons.

2. Insert a knife flag along the road from the natural entrance of Renmin Avenue to the new nature entrance to create a festive atmosphere with two points connected;

(2) the atmosphere of the lobby layout

The atmosphere layout pays attention to openness, atmosphere, nature and leisure, giving people a relaxed dining feeling.

(III) Atmosphere layout of the venue

1, there are 8 straight balloons on the site;

2. The theme slogan of "Zhanjiang Natural Seafood Building Opening Ceremony" is hung above the main entrance of the main venue; A semi-circular flower ball with a diameter of 1.5 meters is hung directly above the entrance to decorate the atmosphere of the venue;

3. Place congratulatory flower baskets around the gate, 8 on each side;

The floor from the gate to the VIP table is covered with a red carpet.

5. Pre-place 10 flower stands in front of the ribbon-cutting venue to prepare guests to cut the ribbon and beautify the venue;

6. Leave a 5-meter space in front of the ribbon-cutting flower stand to prepare the lion dance team and the military band to perform before the meeting and at the end of the celebration climax;

7. Arrange several rows of seats neatly in front of the clearing, and prepare to invite the distinguished guests to sit down;

8. A big welcome sign was arranged on the left side of the gate, which said, "Warmly welcome all leaders and guests to the Great Natural Seafood Building for guidance!" A large-scale congratulatory sign was set up at the entrance of the underground parking lot, which read "Warm congratulations on the opening of Zhanda Natural Seafood Store" and extended a warm welcome to the guests.

9. Next to the welcome sign, there is a row of sign-in tables paved with red cloth and decorated with flowers, which are ready for etiquette ladies to accept guests' sign-in and wear flowers for them.

Fourth, slogans and slogans

1. Warmly celebrate the opening of Zhanjiang Nature Seafood Store!

2. Warmly welcome leaders, guests and friends at all levels to visit and guide!

3, from nature, products in nature!

4, Zhanjiang natural seafood, leading the trend of Zhanjiang seafood!

Welcome to the top ten restaurants in Zhanjiang-Nature!

6. Gather seafood food culture and build Zhanjiang catering flagship!

7. Big Natural Seafood House congratulates the people of the city: Happy New Year!

8. Develop Zhanjiang food economy and show the culture of coastal cities!

Hotel Holiday Promotion Plan Template

Children's day plan

In order to further expand the influence of seaside hotel catering and strive for certain economic benefits, it is planned to jointly launch "Children's Day Family Discount" in Donghai Restaurant and Silicon Valley Western Restaurant on Children's Day (June 1 day):

First, the promotion form

(1) Western food in Silicon Valley (Western food is responsible for the following work)

1. Children's Day (June 1- Sunday) For families who come to a western restaurant for a Children's Day semi-buffet, the total amount of two adults is 128 yuan (each 64 yuan), and children enjoy free discounts;

Note: If adults take care of children, children can enjoy a half-price discount, that is, the total discount price is 96 yuan (adult 64 yuan, child 32 yuan).

2. In addition to western food, the buffet will also set up a special food table for children (including hamburgers, hot dogs, kebabs, ice cream, special drinks, snacks, etc.). ).

3. All children who come to Silicon Valley to eat western food will receive a beautiful gift from the hotel-multifunctional electronic educational treasure (the hotel has it in stock).

Donghai restaurant (Chinese restaurant is responsible for the following work)

1. On the day of Children's Day (June 1), all family children who come to the Chinese restaurant for lunch and dinner will be given a box of exquisite food gift boxes prepared by the hotel (the box will be made by the head office, the food will be made by Chinese and western food, and the Chinese food will be responsible for the collection and disinfection of the inner box);

2. Other offers during the promotion period of Children's Day shall not be used at the same time;

Children who come to eat on Children's Day will also receive beautiful balloons from the hotel.

Second, the store decoration, atmosphere

1, some cartoon pictures and "Happy Children's Day" Chinese and English art posters were posted in the restaurant storefront; (Completed by the artist in cooperation with the Food and Beverage Department before 16)

2. Decorate the restaurant with balloons of various colors to render the festive atmosphere; (completed by the Food and Beverage Department before 16)

3. The restaurant will arrange a gift booth on weekends to promote the tea market guests.

From the second half of May, cartoon music and TV series will be played in the western restaurant every Saturday and Sunday afternoon and evening. (Engineering Department completed before 16)

Third, advertising.

1, leaflet (made by artists and completed before 16)

2. Newspaper advertisement (the marketing department is responsible for the advertisement, which was published in Nanshan Daily on May 29th);

3. Poster production (the artist is responsible for designing, making color spray-painted drawings, and sticking them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, promote the division of labor.

1, leaflet distribution is jointly completed by Chinese, western food and marketing department;

2. Chinese food and western food are responsible for personal reservation;

3. Chinese food and room service marketing is responsible for the reservation of regular customers and agreement customers;

4. Director Fang Zanneng is fully responsible for promotion and reservation.

Dragon boat festival planning scheme

Donghai Restaurant plans and organizes various festival activities according to the traditional custom of exorcising evil spirits and eliminating diseases during the Dragon Boat Festival, and at the same time launches various healthy foods, vigorously advocating the good fashion of healthy eating and eliminating diseases;

First, the promotion form

1. Donghai restaurant will launch three novel healthy zongzi on May 18 (price to be determined): (paid to the general manager)

(1) green tea bacon jiaozi: clearing the throat, benefiting qi and nourishing the face;

(2) Red bean paste and alkaline water jiaozi: cool and relieve summer heat, digestion and stomach;

(3) glutinous rice and mushroom dumplings: clearing away heat and toxic materials, dispelling wind and dredging orifices.

2. Donghai Restaurant plans to launch a series of healthy specialties at the same time, with obvious physical fitness effect as a selling point to promote to customers;

3. Donghai Restaurant plans to launch the activity of "savoring fragrant zongzi during the Dragon Boat Festival to get rid of illness and keep healthy" in combination with traditional customs during the Dragon Boat Festival;

Second, the store decoration, atmosphere

1. Donghai Restaurant will set up a display stand at the gate to publicize and sell exquisite zongzi and wormwood cakes;

2. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors;

3. Make exquisite leaflets and posters to distribute and post, expand the influence and guide the guests to spend.

Third, advertising.

1. Publicity leaflet (produced by artists and completed before 16)

2. Newspaper advertisements (the marketing department is responsible for advertising in Nanshan Daily and Evening News at the end of May and the beginning of June)

3. Poster making (the artist is responsible for designing and making color spray-painted drawings, and pasting them on the front of the lobby column with KT board, which will be completed before 16).

Fourth, promote the division of labor.

1. Chinese food marketing is mainly responsible for distributing leaflets, and other departments cooperate;

2. The Chinese food service desk is responsible for personal reservation;

3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers;

Manager Zheng is fully responsible for promotion and booking.