This is a very broad scope:

Environmental image marketing

A high-grade bar should create a high-grade environmental atmosphere. A bar is a place for people to relax and entertain. It should create a warm and romantic atmosphere so that customers can forget their worries and fatigue and gain a good feeling during the consumption process.

Environmental hygiene of bars

Bar hygiene is more important than restaurant hygiene in the eyes of customers. Because the drinks served in bars are served directly without heating, customers attach great importance to the hygiene of the bar, tables and chairs, cleanliness of utensils, personal hygiene habits of bartenders and service staff, and hand-washing hygiene.

The atmosphere and mood of the bar

The atmosphere and mood are the characteristics of the bar and are the key factors that distinguish one bar from another. The atmosphere of a bar is usually composed of decoration and layout, furniture and displays, lighting and colors, background music and activities. The atmosphere and mood of the bar should highlight the theme and create a unique style to attract customers.

Staff image marketing

Staff appearance

The appearance of bar staff , appearance, directly affect the image of the bar.

Dress

Dress according to Sabar requirements, keep it neat and fit, and reflect the characteristics of the position.

Appearance

Attract customers through changes in facial expressions and eyes, that is, the eyes should be full of confidence.

Language

Use polite language to express care and attention to customers.

Standardize the spirit of service staff

The standard service specifications of Sabar employees reflect the team spirit of the bar and the cooperative spirit of the employees, giving guests a well-trained feeling.

The work attitude and mental outlook of Sabar employees leave a deep impression on guests and strengthen the image of the bar.