Looking at today's European and American music scene, who deserves the title of "Queen of Pop"? Well, in the talented English song world, this question is extremely controversial and the answers are different.
But when asked who is the "most popular queen" in European and American music, everyone should smile.
Taylor Swift.
At 8 o'clock on the evening of July 23rd, the superstar, who was honored as Miss America by Netflix documentary, suddenly went online on business and broke the calm night sky without warning with the new special "Folk Custom".
The digital version of the new album contains 16 new singles, which also continues Taylor Swift's consistent thinking depth and personal characteristics, making it very popular among European and American fans. QQ Music, the preferred gathering place for European and American fans in China, attracted 500,000 people by booking less than 10 hour. Within 2 hours of the new exclusive release, it was immediately certified as a "triple platinum record", becoming the fastest European and American album on the QQ music platform to obtain triple platinum record rating certification, and winning the first place in the QQ music bestseller list. Up to now, the sales of new albums have exceeded 200,000.
Compared with the "business" launched late at night abroad, Taylor Swift's "business" in QQ music can be described as "spare no effort". One hour after posting Weibo, Taylor Swift immediately logged into the "plop community" of QQ Music, and released three pieces of news in succession to introduce the new album to European and American fans. One of the words was too many and was folded by the system.
The first time after the album was released, Taylor personally visited the QQ music comment area and had a "zero-distance interaction" with fans who had traveled across the ocean.
As a leading figure in European and American music, why is Taylor Swift so addicted to QQ music? The answer is actually obvious: QQ music has been recognized as the leading gathering place for European and American music and fans in China.
Completely in line with the public impression. QQ music includes Jay Chou, Chris Lee, Wang Leehom, Emperor Entertainment (Hong Kong and Macao stars) and TFBOYS. ), Modern Sky (folk songs), Sacra music (Japanese music), SM/YG/JYP (top Korean entertainment brands), and a large number of popular movies and variety shows have always been "everything you want".
In our previous article "Interpretation of domestic music copyright pattern in 2020: Starting from copyright and being loyal to ecology", we made an incomplete statistics on the European and American audio sources of QQ music. It is not difficult to find that QQ music has always been favored by three major European and American music brands: Universal, Sony and Warner. The music library covers almost all the sound sources of European and American superstars and new stars.
Based on massive audio sources, QQ Music has launched a variety of young games, which not only witnessed the gradual entry of European and American music into China, but also closely linked European and American music with the lives of young fans from generation to generation, becoming an indispensable "long-term companion" for fans.
Shen Danyang, vice president of Universal Music, called 20 16 "a milestone year of digital sales" in an interview. On October 29th, 65438, Universal Music joined hands with QQ Music to realize the simultaneous release of its first global album in China. On that day, the new album "Anti" by Rihanna, a European and American pop singer, met with domestic fans for the first time, and the fans of QQ Music also gave back extraordinary enthusiasm. In QQ Music, the sales volume of this album even exceeds the sum of all other Asian markets including Japan.
In recent years, QQ Music has successfully empowered its successful experience in mathematics professional games to European and American students majoring in mathematics, making them "good news" in China, with obvious long tail effect.
Take Folk Custom as an example. As soon as the new album was launched, QQ music prepared many surprises for fans: fans can get exclusive good morning audio and unpublished tidbits when they unlock it, listen to Taylor Swift's exclusive voice, and win Taylor Swift's autographed photos (autographable) around welfare. When the number of buyers exceeds 654.38+00,000, QQ Music will also unlock Taylor Swift's exclusive welfare ID for fans.
What's more worth mentioning is that Taylor Swift's album "Lover" has sold more than10 million songs on QQ music, far exceeding other music platforms. QQ Music also specially held a meeting with mildew for China fans, so that the consumption of digital specialties and the emotional satisfaction when seeing idols can be integrated. Every time fans hear the songs they buy, they will think of the happiness when they see mildew, and they can't help sharing this emotional memory with other fans on QQ music.
After Justin Bieber's new album "Change" was launched this year, QQ Music launched an exclusive greeting video jointly prepared with Justin Bieber and Justin Bieber's kitten video, which was angrily praised by fans as "cute". Fans can also win signatures on the digital homepage, and the rich gameplay makes the album win the "Diamond Record" rating certification of QQ music with the sales of nearly 5 million songs in less than 48 hours.
Pulling the timeline forward again, with the encouragement of QQ music mathematics major, a large number of European and American mathematics majors have been able to "blossom and bear fruit" in China, and together they have formed the content ecology of "hobby fans", so that fans have developed the habit of "listening to European and American mathematics majors first, then coming to QQ music". For example, Ariana Grande's thank u, next (triple platinum record), Troye Sivan's Bloom (triple platinum record), rap superstar Eminem's Revival (double platinum record), Lord's melodrama (platinum record) and Charlie Puth's Voicenotes (platinum record), just like Shen Danyang.
More importantly, the professional operation of QQ music number has also produced a "long tail effect" for many professionals. Take Taylor Swift's two albums 1989 (Deluxe Edition) and Reproduction as examples. Four years after their release and two years after their release, they both won "Gong Diamond" records, firmly occupying the best-selling list TO20 of QQ music digital albums, and Taylor Swift became the first European and American singer to receive two "Gong Diamond" certifications.
Over the years, QQ music has established a solid position in the music field in Europe and America. However, compared with the sales of digital albums, it is more important for users to discover and understand European and American digital majors from QQ music, and to enjoy the "real-time integration" with international trends in QQ music, and to appreciate the charm of a large number of European and American digital majors for the first time. These are the real values behind the mathematics majors in Europe and America, and also the values created by the platform's own perceptual values for users.
In fact, the deep cooperation with the top copyright owners in Europe and America, such as Universal Music, is only the basic part of the European and American music map of QQ music. In recent years, QQ music has not only become an indispensable connector between fans and stars in Europe and America. Through the creation and derivation of music scenes, QQ music has also created an "emotional scene" that can resonate deeply, attracting a large number of European and American fans to gather here, and making QQ music the first choice for European and American fans.
On May 8th, Guan Xiaotong exposed a group of pictures in Weibo, and expressed with joy that his idol Justin Bieber "flipped" (replied) his comments in the QQ music comment area, and related topics quickly boarded the hot search, which triggered a hot discussion among the public.
Coincidentally, Z.TAO himself had a "fairy in the same box" with the idol "Poker" Troye Sivan in the QQ music song comment area, and fans also excitedly said in the comment area that "(in QQ music) chasing idols with idols feels superior!"
Z Tao hasn't forgotten to recommend his new song to his idol.
In addition to the European and American singers mentioned above, many European and American singers, such as Charlie Puth, Lao Fu, CharliXCX, Garrison Chance, etc., have also become "frequent visitors" in the QQ music comment area ... These are actually novel idol paths created by the IP section of the QQ music "big comment area in the air" for fans.
Thanks to the "big airborne comment area", more and more fans have the possibility of being turned over by idols, and because such measures have narrowed the distance between stars and fans, more and more European and American stars are willing to participate personally. Even many singers, such as Taylor Swift and Troye Sivan, regard the comment area of airborne QQ music as their "commercial necessity". Whenever there is a new special release, they will have a "cordial chat" with QQ music fans in the comment area. With the increase of European and American stars in the airborne comment area, more ordinary people have the opportunity to interact with superstars at zero distance, and the popularity of the comment scene is comparable to that of the star meeting.
In QQ music, fans also have a full sense of participation, and there are more than one "emotional scene" connecting music, fans and stars. As mentioned earlier, "mildew" airborne in the "plop community". In this circle of interest, which also starts with music, users spontaneously set up a number of "flop groups" related to European and American stars, where they can discuss and exchange their experiences and emotional resonance with European and American music and stars. The stars themselves joined the discussion and exchange, making "Plop Community" a trendy music and cultural community that contemporary young people must brush every day.
The live channel, however, has broken the space limitation and become an "arbitrary door" for QQ music fans to interact with European and American singers in real time. In May of this year, QQ Music teamed up with Universal Music to create a "Youth Summer Online Music Festival", and invited many European and American super-popular rookies to take turns to be guests of QQ Music's popular self-made program "Meet! In the first song, they sang while playing and had a "zero distance" interaction with fans.
It can be seen that in QQ music, European and American music not only has the value of "listening", but also becomes the link of "communication". Under the strong resonance atmosphere, QQ music has gradually evolved from the previous "player" into a three-dimensional music and entertainment ecology, and has become a music and cultural community where fans can buy several specialties, listen to songs, exchange comments and make friends. In this process, music itself is constantly expanding its "extension" and becoming a necessary "companion" for fans to realize high-level psychological needs.
In the new title song "Sweater", Taylor Swift sang "I knew you, I knew you" over and over again.
For European and American music fans, they can always find the most "self-conscious" European and American music in QQ music, and they can also resonate with hundreds of millions of music fans in the most "self-conscious" music experience. For music lovers, QQ music has become a place to witness the passage of time and local feelings and passions. Of course, in the future, more European and American stars will continue to join this community, where they will accompany domestic fans and share the bits and pieces of life.
Typesetting | anlin