KTV is a place for people to have leisure and entertainment, where they can sing and relax. KTV often holds marketing activities. Marketing activities are all to attract customers, so the plan is very important. To learn about relevant exciting content, please refer to the ktv marketing plan I carefully prepared for you. I hope it will be helpful to you. If you like it, you can share it with your friends!
ktv marketing plan 1
Purpose:
Expand the company's reputation, experience the service quality, and reflect the company's unique culture
_Purpose:
Stabilize existing customer sources and expand new ones Market, let consumers feel the company's high-quality services, and strive to build consumer loyalty
_Keywords:
Christmas, business, service, popularity, consumption
_Activity time:
December 24, 20__ to January 1, 20__
1. Preliminary publicity:
Promotional slogan
_Merry Christmas, Merry! The Christmas specials have begun, we invite you to have fun, what are you waiting for?
_Want Christmas If you want a gift, come quickly!
_Beautiful, make your Christmas more romantic!
_Let the blood boil in the cold winter, in the name of "home"!
< p> _Book a Christmas KTV private room, Santa Claus will give you an unexpected surprise!_Do you need a reason to come? Romance, warmth, passion, and unexpected Christmas gifts, three secret Santa Clauses are more You will be overjoyed!
_Christmas is coming, and the round-trip taxi fare of 10 yuan will be reimbursed.
Promotional media
Dajiang Evening News, radio station, Wuhu, banners, store announcements
From now on, book a Christmas private room (December 24th - January 1st Day), anyone with a 6 or 8 number will receive an exquisite gift immediately. The top ten people who book private rooms on that day will also receive Christmas gifts.
December 24th, Christmas tree lighting ceremony, free snacks. This item can be used as promotion for the event.
China Telecom’s 5,000 PHS SMS promotional services. Consumers can enjoy the "Christmas Lucky Star Special Offer" by text message.
2. Decoration:
The requirements are as follows:
1. With "Christmas - Consumers -" as the main line, the overall layout of the first floor remains unchanged. While keeping the original appearance as much as possible, add decorations as a means to highlight the joyful atmosphere of the festival, and create various new signs to facilitate new consumers to quickly adapt to the environment. The intention of only adding decorations is: after Christmas, when new consumers come again, there will still be an indescribable sense of intimacy, and it will also give old customers a festive feeling, but still be familiar with the environment.
2. The interior of the private room can be simply decorated, and the door of each private room and the walkways and steps on each floor must be marked with "merryChristmas".
3. The private rooms mainly use gifts to highlight the joyful atmosphere of the festival. For details, please see the event chapter.
4. Employees’ clothing can remain the same and just add Santa hats. But the quality of service must be strengthened. The greeting slogan is "merryChristmas", face customers with a smile, and during the event, try to ensure the integrity of the store decoration.
5. Create a festive atmosphere outside the store.
There will be a Santa Claus on each floor on 6.2, 3 and 4 floors. Randomly enter the private room and give out gifts.
7. Christmas songs can be played in the overall environment to create a festive atmosphere.
3. Tool preparation
1. Christmas gift. It can be provided by a certain company, and together we can create a happy Christmas Eve in Jiangcheng in 2007.
2. Hall entrance carpet, customized. Content "merryChristmas".
3. Three Santa Clauses.
4. Christmas tree (large, hanging lights)
5. Christmas box (can be made and marked "")
6. Pens and notes
7. Santa hat (for waiters)
8. Signed banner
IV. Discounts
To be determined
Attention Matters needing attention: distinguish the time periods, and different free snack services can be provided during each period. The coordination of various discount methods mainly includes special Christmas lucky star discounts, discounts for booking private rooms with lucky numbers, VIP card and fashion consumption card holders of our store, and daily top ten discounts.
5. Activities:
1. For how to give gifts in a private room during the Christmas period, please refer to point 3 of the promotion.
2. Existing members of our store and fashion consumption card holders can enjoy it by booking private rooms. Complimentary drinks etc.
3. Christmas Eve Christmas tree lighting ceremony
The company manager will hold a Christmas tree lighting ceremony on the first floor at 10 pm on December 24th. Customers can write down their wishes and put them in the Christmas tree. box.
The manager will seal the box and keep it in a conspicuous place in the store. The goal is to build customer loyalty.
4. Free tasting of snacks.
5. Santa Claus’s guest appearance in each private room.
6. Delivery of Christmas greeting cards
Collection: Private room number Send:
Highlight the company’s concept of “consumer first”.
7. Santa Claus can go to the private room to take photos with consumers upon request. (Paid service)
8. Celebrate New Year’s Day with another storm
At the beginning of the new year, we would like to repay consumers with true love. Specific offers are to be determined.
9. Christmas tree lights-out ceremony
At the end of the entire event, *** sing Christmas songs. Pray for yourself, your family, your friends, and your country.
10. "_Years of Progress with You***" Signing Ceremony
After the lights-out ceremony, leave your own Christmas mark on the signature banner. Banners will be hung outside the store.
6. Follow-up Promotion
1. The content is to celebrate the success of this event and introduce the highlights of this event.
2. Publicity media: Dajiang Evening News, Fashion Consumer Network
7. Budget
1. Dajiang Evening News Advertisement
December Starting from the 15th (Friday), we will do promotions every day until the 18th (Monday). There will be one promotion each on the 20th and 22nd. There will be a follow-up report in January of _year. ***Count of 8 ads. For the first five times, the A3 version of the eyebrow report is expected to cost 1,000 yuan. On the 22nd, I chose the A14 version, with an area of ??17.5cm x 7cm, and the estimated cost is 800 yuan. The follow-up report will be in the form of text, and the estimated cost is 700 yuan.
2. Radio Advertisement
From December 14th to December 17th, 30 seconds will be used for promotion at around 12:30 noon and 5:30 pm. On the 20th, 22nd and 24th, they spent 15 seconds each in the same time period for promotion. The estimated cost is 1,100 yuan.
3. Fashion Consumer Network Advertising
The estimated cost of a month of Christmas promotion is 200 yuan.
4. Urban banners
There are ten banners in total, which are hung on Jiuhuashan Road, Food Street, Jihe Road, Changjiang Road and Zheshan Road. The estimated cost is 500 yuan. A signed banner costs 50 yuan.
5. Cost of props
The estimated cost of pens, notes, Santa hats, and greeting cards is 300 yuan, and the estimated cost of Christmas trees and carpets is 300 yuan.
6. Santa Claus costume. Available for rent, estimated cost is 150 yuan. Total: 5,100 yuan.
8. Effects
1. The popularity can penetrate into the hearts of people at different levels of society;
2. Establish and improve consumers’ loyalty to ;
3. This event aims to spread the consumer-first culture and thereby establish more new consumer groups;
4. Starting from the 24th night, the number of Ninety percent of the private rooms are fully booked, multiplied by the discount, which is the current gross revenue. This planning document does not have profit as its main purpose.
9. Postscript
1. The main purpose of this event is to highlight the corporate culture, let more people understand it, and build customer loyalty.
2. The specific budget needs to be calculated.
3. This event may consider seeking partners to further expand the publicity effect.
4. All customers who participate in this Christmas event will receive a gift. With this gift, they can enjoy special discounts in the next event (such as the Spring Festival event).
5. Excluding luxury private rooms for this event.
KTV marketing planning plan 2
If you spend more than 188 yuan in the KTV supermarket on the same day, you can participate in the holiday lottery activity. Each lottery ticket has exquisite gifts. Whatever you touch will be given away. , touch and receive, the surprise is your choice, the luck is in your control!
It is the Year of the Monkey, and in order to better create a festive atmosphere, KTV has specially increased the sales of the Year of the Dragon auspicious dolls during the New Year's Day holiday:
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KTV can set up an area in a prominent location in the supermarket to display various dolls. The size and quantity of the plush dolls are customized according to the placement. The recommended quantity is about 30-50.
Doll specification requirements: large, medium and small; quantity ratio: recommended is 1:3:2.
Doll styling requirements: mainly animals, such as dragons, Mickey Mouse, Dalmatians, Doraemon, etc. that are familiar to customers. (It is recommended that the wine manufacturer provide the dolls and KTV pays the cost.)
The selling prices of large, medium and small dolls are 48 yuan, 28 yuan and 10 yuan respectively.
Instant lottery method:
KTV produces a lottery box with several lottery tickets.
Customers can redeem their prizes at the lottery office with their computer receipts (the receipts are only valid on the same day and the amount is not cumulative).
This event is only valid during the KTV New Year’s Day promotion holiday and will not be used after the expiry date.
Each computerized ticket can only be used to draw the prize once, and photocopied tickets are invalid.
During the New Year’s Day holiday, a happy garden activity will be held in the square or hall before and after the KTV. You can set up the following game items, which are simple, easy to play, and enjoyable.
Anyone who spends more than 200 yuan in the KTV box can participate in any of the following KTV activities. Choose the game you are best at and you will 100% win. The grand prize will be a smartphone and a commemorative prize. A 50 yuan voucher.
Turn_: Turn the red lucky_, and turn out good luck for the whole year. Hope _ can bring you lucky prizes.
Draw red envelopes: Among the thick red envelopes, which one can bring you a big surprise? It depends on your eyesight, but don’t make mistakes.
Throwing darts: If you are a marksman, you must use your skills and choose to throw darts! If you hit 10 rings three times in a row, you will get a grand prize. If you miss it, there will be plenty. A commemorative award awaits you.
Guessing lantern riddles: KTV collects lantern riddles. When customers enter the KTV, they can choose to play the lantern riddles game. If they guess correctly, they will receive a 30 yuan KTV voucher, which can be used for consumption on the same day.
KTV marketing planning plan 3
Purpose of the activity: increase student customer consumption
Method of activity: with student ID, admission ticket, graduation certificate, admission notice You can enjoy ____ gifts or discounts during the ____ period.
Promotion plan:
1. Student psychology: irrational consumption, but pay attention to benefits.
2. How to research consumers: For example, if you want to put a one-hour singing volume in a book in Xinhua Bookstore, and let consumers make an unexpected discovery when they flip through the book, you have to Research what kind of books your consumers like to read (music, art, history, finance, computers, etc.) and after finding the target, you can quickly find your consumer group and customer year positioning.
3. Consumption positioning: Three types of consumer groups gather together for endless consumption, and they will spend all their money at once.
4. Make clear consumption signs: Make supermarket drinks and food into bulletin boards that look like Chinese food menus to give full play to students’ computing abilities.
5. Promotion channels: places where students frequently visit.
6. Distribution form; Principle of distribution of Happy Vocals;
Definition: Distribution to the customer groups you have targeted. Remember: Don’t hand them out on the street.
Customer psychology: You don’t know how to cherish things that are easy to get, but you only know how to cherish things that are obtained at a cost.
Distribution locations: libraries, CD stores, mid-to-high-end clothing stores, cinemas, McDonald's, couples in parks, high-end Western restaurants, schools, institutions, etc.
Distribution method: You can combine it with the store to make a poster. If you buy ____, you will get a free ___ktv one-hour free singing coupon. Make your guests feel hard-won. And even though the store is selling limited editions every month.
KTV marketing planning plan 4
1. Purpose of the event
Use the Mid-Autumn Festival to carry out promotional activities, promote new products, stimulate consumption, and boost sales for the second half of the year Prepare for the sales market while building the company's external affinity.
2. Activity theme
Drinking with __ Chanjuan
3. Activity object
The main object is "relatives"
4. Event time
10.3
5. Event content
Profit-sharing promotion
1. Promotional activities Time, if you purchase the __wine multimedia series, you will receive a memory card as a gift.
2. Promotion time, __wine__ series, 10% off sales, no free gifts.
Event promotions
1. Mid-Autumn Festival and __ drinks*** Chanjuan
Anyone who buys drinks for their loved ones can get __ photo studio family photos. Coupon.
Couples who participate in the "Heart to Heart" activity can get two movie tickets for __ Cinema and a Chanjuan doll.
2. An interactive event will be held on the day, and consumers can participate in a question-answering lottery with their purchase receipts.
First Prize: Beijing National Day Tour
Second Prize: __Digital Camera
Third Prize: __mp3
Note: The questions answered are all related to this drink, and in addition to the quiz questions, there are also hands-on drinks and other levels, aiming to mobilize understanding and expand the influence of this drink.
6. Promotion of the event:
1. Rolling advertisements in newspapers, local TV stations, etc.
2. Leaflet.
3. Exhibition boards, banners, etc. outside the store.
7. Notes on activities
1. Provide training to staff, and clearly explain the purpose and requirements of the National Day wine promotion plan to staff.
2. Group the staff into responsible groups and coordinate and cooperate among each group.
3. Take measures to prevent accidents.
KTV Marketing Planning Plan 5
Part One: Activity Summary
1. Activity Time
October 30, 20__< /p>
2. Activity location
KTV
3. Activity format
Interior decoration + ribbon-cutting ceremony + performing arts program + military music performance + gongs and drums Dance + gift giving + leaflet distribution
4. Basic operating specifications
The specific arrangements are:
8:30--10:00 On-site decoration and etiquette reception
10:00--10:35 ribbon-cutting ceremony
10:35--11:30 performing arts program
5. Expected goals of the event
1. On the occasion of the new year when KTV opens, through the decoration inside and outside the KTV, the opening ribbon-cutting, and the lively performance of the military band, the good news of the opening is spread and its popularity is expanded.
2. Deepen close communication with consumers and enhance KTV’s external affinity.
3. Using the opening event as a carrier, each consumer can see the company's superior environment more clearly, understand the company's high-level management taste, and have an immersive feeling.
4. Use the opening celebration activities to let consumers understand KTV’s business taste, philosophy and culture, establish its unique brand image, and lay a good foundation for KTV to win favorable competition in the service industry in the future.
Part 2: Preparatory work
1. Invitation of personnel
1. Invitation of performers
Gongs and drums in bright national costumes The lion dance team performed various drumming, double lion sucking beads, double lion blessings and other wonderful performances to add glory to the opening, exaggerating the festive atmosphere and attracting more passers-by to stop and watch.
2. Six etiquette ladies, wearing uniform red cheongsam and ribbons. Responsible for helping guests sign in and guiding guests into the venue.
3. 10 security personnel, responsible for security and instructing the movement and parking of vehicles.
4. 10 cleaning staff, responsible for on-site cleaning and sanitation work.
5. Host invitation
Hire professional stage show hosts who are good at mobilizing the atmosphere of the scene. They can actively participate in activities with the audience and repeatedly promote the company's image. Tang is in charge of contact.
6. Invite reporters from the media who cover the food and beverage column (your organization will formulate an invitation plan and contact you yourself).
7. Invitation from leaders of relevant functional departments and government leaders (please draw up an invitation plan and contact yourself).
2. Ribbon-cutting site layout:
Detailed description of site layout:
In-store decoration: For details, please refer to the "In-store Decoration Rendering" provided by Yitang Culture or Specific matters shall be agreed upon by both parties.
Store decoration: For details, please refer to the "Store Decoration Rendering" provided by Yitang Culture or the specific matters agreed upon by both parties.
High-altitude balloons: In order to create a cheerful, festive and lively atmosphere, high-altitude balloons will be placed in front of the KTV. The number is to be determined. The balloons use red lantern balls, which look festive and generous. The content of the banner is mainly about opening celebration words, and the specific content is provided by your organization.
Arch: An arch with a diameter of 18 meters is placed in front of the KTV door. Words such as "Warm congratulations on the grand opening of the KTV" are hung above it, which can convey the good news of the opening concisely and clearly.
Welcome channel: Lay a red carpet about 3 meters wide in front of the KTV door, and place bright flower baskets on both sides of the carpet, which can not only create an atmosphere for the scene, but also form an isolation belt effect. .
Ribbon-cutting stage: Set up a 4m×8m stage at the entrance of the KTV, place a microphone in the middle and front, and place potted flowers on both sides and in front, which can not only create an atmosphere for the scene, but also form an isolation zone effect.
Lantern flagpole: Red lanterns can be hung near the door of the KTV, with two lanterns in groups, with the words "Yue" and "Hao" written on them, to attract the passing crowds and invisibly It conveyed the good news of KTV's opening to the public and expanded KTV's popularity and influence.
3. Area planning:
Etiquette reception area:
It can be arranged on one side of the ribbon-cutting venue and consists of two sign-in tables and six etiquette ladies. , the sign-in table is covered with a red velvet tablecloth, and the sign-in area, the table card and the sign-in sheet at the gift area, the pen, ink and inkstone, the corsage and gifts are placed on one side of the table, and two etiquette ladies are responsible for welcoming the guests at the KTV entrance, one Guide guests to the check-in area. Two etiquette ladies are responsible for assisting guests in signing in, wearing corsages and giving gifts to guests. One etiquette lady guides guests to the rest area to rest and handle emergencies at any time.
Guest rest area:
It can be arranged in the service area inside the KTV. Appropriate tea, drinks, etc. are placed on the table for guests to enjoy, and the staff plays soft music. Gives people a comfortable feeling.
Part Three: Implementation of the Activity Plan
1. Activity Agenda
1) On the day of the activity, all KTV personnel should dress uniformly to show the spirit of all KTV employees;
2) You will arrange for dedicated personnel to guide the vehicles and maintain order on the scene;
3) After the guests, VIPs, leaders and reporters arrive, the etiquette lady will be responsible for greeting them and wearing corsages. , give gifts, guide guests to sign in, leave messages, and enter the rest area to rest.
4) Hostesses: 6
The staff and hostesses are responsible for guest sign-in, receiving gifts, wearing corsages for guests, giving gifts, and guiding guests to their seats.
5) Gift giving. The hostess gives gifts to the guests.
The number of gifts - determined by your company
6) Distribute DM magazines on site: conduct direct publicity to people coming and going.
7) The ribbon-cutting ceremony begins. Relevant personnel invite leaders and all guests to the ribbon-cutting venue to participate in the ceremony. At this time, cheerful music sounds to welcome the distinguished guests and leaders.
8) After the ceremony, KTV leaders took photos with the guests.
2. Activity Process
8:00 All decorations are in place to prepare for the opening ceremony
9:30 The military band plays loud and high-pitched The music welcomed the guests in the cheerful music;
The passionate and heroic performance of the gongs and drums team made the boiling scene even more exciting;
The entertainers arrived and made preparations before the performance. Rest;
The hostess’s smiling face and elegant temperament enable the guests to fully enjoy the etiquette service; assist the guests to sign in, wear corsages for the guests, and give gifts to the guests.
The host will arrive at 9:30 to familiarize himself with the celebration speech and understand the attendance of the guests that day.
10:00 The host announced the start of the celebration and briefly explained the style and characteristics of KTV.
10:10 General Manager of Yuehao KTV delivered a speech.
10:15 The host invites distinguished guests to speak.
10:20 The host invites leaders of government functional departments to speak.
10:25KTV general manager gave a speech of thanks and announced that "KTV is officially opened"!
The staff fired 8 fireworks.
At the same time, sweet military music floated melodiously.
10:30 The host invites guests and leaders to cut the ribbon and reads out the list of people who cut the ribbon.
The etiquette lady came to the stage holding a tray (containing ribbon-cutting supplies) to wait for the leaders and guests to cut the ribbon.
The ribbon-cutting ceremony began at 10:35.
The military band accompanied the guests and added sound and color to the ribbon-cutting.
The staff fired 8 fireworks bombs, and colorful fireworks bloomed in the air, turning the scene into a sea of ??flowers.
The staff released helium balloons, creating a festive and auspicious atmosphere that brought the opening event to _.
10:40 Female solo
10:50 The host will talk about the overall situation and plan of Yuehao KTV.
10:55 Dance team performance
11:05 On-site interactive game souvenirs (several)
11:20 Male singer solo
At 11:30 the host announced that the event was successfully concluded.
Thank you for your strong support to KTV.
Part 4: Integrated strategic publicity
1. Wedding anniversary celebrations
(1) Spread the news through newspaper media to find those who will get married on October 25 Couples can come to KTV to verify their marriage certificate.
(2) Invite this KTV to provide free services on the opening day.
Features of the event: The media is operable
It means that KTV is still in the growth stage and needs social love and attention to gain people's sympathy and support, and KTV has a high level of positioning. These groups also have a higher level of consumption. Under the humanistic care of KTV, they have a good impression of KTV.
Site layout: specific matters shall be agreed upon by both parties.
2. Music accompaniment
Play elegant and beautiful music while guests enjoy service, so that guests can spend the most wonderful moments in a relaxed and romantic atmosphere.
(1) It can be carried out on the opening day, and can also be implemented for a long time as a unique culture of this KTV.
(2) It is mainly targeted at people who pursue life enjoyment and quality of life, thereby improving the brand awareness of KTV.
Characteristics: It has cultural taste, is easy to cause controversy, and is conducive to media hype and communication.
3. Opening discounts
(1) Appropriate discounts can be given on the opening day. (Subject to KTV business conditions).
Features: Emotional communication can easily cause consumers to change their views on the brand and image again, and can form a concept of benefits in the minds of consumers.
(2) Economic combination: As the celebration approaches, combine a variety of economical, affordable and fast service measures.
Features: Promote to all consumers that KTV is also a place suitable for working-class consumption.
This event can also achieve better results by publishing it in newspapers at the same time as the "Wedding Anniversary Celebration" event.
(3) Gift giving: On the basis of the original price, the discounted part is exchanged for gifts and distributed to consumers, giving consumers humanistic care in a different way, thereby increasing the popularity and brand of KTV.
Note: At the time of opening, the first priority is to be affordable, so that consumers feel that it is cheap and suitable for them to enjoy. The same cost, but different enjoyment. The price can be discounted, but the service quality cannot be reduced.
4. Apply for membership cards
A batch of membership cards can be issued on the opening day. The number can be specified by your organization, and these old customers will be given preferential treatment and care in future operations.
Features: It can accumulate a certain consumer group for KTV and become a resource for the long-term development of KTV.
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