9 marketing methods teach you to build a hot restaurant

Here are 11 marketing routines to teach you to play with catering marketing:

1 Be a price anchor

Psychological research shows that people are easily dominated by the first impression or information when making judgments about someone or something. For example, if you sell a bowl of porridge, your price will be set directly to 12, then the customer will subconsciously compare it with the porridge with four or five dollars outside, and your price will appear higher.

if you set a comparison price yourself, set the ones with higher gross profit as 12, and then choose a few ones with slightly less transparent prices, and set the prices higher, such as 15 or 18. In this way, when customers first see 15 yuan and 18 yuan porridge, and then look back at 12 yuan porridge, they will not think it is too expensive.

The porridge from 15 yuan and 18 yuan is not the main product here, but they exist mainly to make the porridge with 12 yuan sell better.

Therefore, in order to make customers accept their own product prices better, many food and beverage outlets will specialize in making some products with higher prices and form a price anchor, which is to better promote the sales of their main dishes.

2 The more people wait in line, the more popular they are.

People have herd mentality, especially in some stores that they have never spent. As long as people wait in line, they will subconsciously feel that so many people like it, which should be good. I have to try it.

by the same token, when faced with many choices, most people will choose restaurants with more queues to reduce the risk of eating (such as poor taste). They will think that with so many people choosing, it will not be too bad.

Therefore, if you open a shop, you can make use of this psychology of consumers to make a fuss. For example, when making products, slow down and increase the degree of queuing, which is called hunger marketing.

Find people to queue up and create a queuing atmosphere. This is no longer news in many online celebrity shops and tea shops. Earnestly create an equal area and create a lively atmosphere, such as providing free services such as manicure and grinding, playing small games, giving away snacks, etc., to attract more people to queue up.

3 Simplify the menu to reduce the pressure on customers to choose

What consumers are most afraid of now is that they have too many choices, so they have to work hard on the menu:

First, simplify the menu. Grasp the initiative, release the best products and let customers choose directly, instead of listing a lot of things for customers to choose what they like. You know, customers may not even know what they want. Secondly, make a boutique recommendation. We must promote the main dishes and products, and let customers come to your product instead of your store. This is the explosion theory.

breaking the whole into parts and crushing the psychological price defense line of consumers

Many people may understand the truth of commodity pricing in supermarkets. Daily necessities in supermarkets are usually priced at 9.9 yuan, 19.9 yuan and 28.9 yuan, instead of integers such as 1, 2 and 3. The difference between 9.9 and 1 is only 1 cents, but it will give people the feeling that it is less than 1 yuan, which will make them feel cheaper.

5 slow closing and quick turnover

In order to improve the turnover rate, customers in many restaurants pull the table immediately after opening in the front. There are many people in the restaurant, and it is no problem to do so when the waiting is serious.

But when the restaurant is not full, it is better to clear the table slowly, which will improve the turnover rate. Because when customers see the plates on the table next to them, they will have a psychological hint of themselves. I have eaten a lot and it's almost time to go.

Therefore, the existence of empty plates is a psychological warning, giving customers a subtle hint. At the same time, in the eyes of outsiders, there are more plates on the table, which will also give people a feeling that business is good and the taste should be very good, which can attract customers to eat.

6 Use music to improve the turnover rate

Why is the music in KFC more cheerful, light and modern, while the music in western restaurants is more elegant and soothing, which is actually one of the marketing skills?

Research shows that when relaxing music is played, consumers will stay in restaurants for longer. The unit price of western restaurant customers is high, and if you want to create better service, such a good concert will make customers intoxicated and have a better experience.

when music with a slightly faster rhythm is played, consumers will spend much less time in restaurants. Therefore, fast food restaurants generally use more light and modern music, which is to mobilize the rhythm of customers' eating and urge customers to leave quickly. If you look carefully, you will find that the music played in those famous fast food restaurants is different from the music played in free time, just because they have to serve different purposes.

7 Improve the turnover rate by using consumers' body perception

Generally speaking, fast food, fashionable catering and other restaurants with high turnover rate sell comprehensive cost performance. The consumer's requirements for the environment are not too high, as long as the overall dining experience meets his dining expectations.

So the chairs in fast-fashion restaurants are generally carefully designed, which makes people feel comfortable when they sit for a short time, but they are not so comfortable when they sit for a long time. The purpose is to let you leave as early as possible and then make room for others.

8 Use digital payment to reduce the sensitivity of customers' consumption

Another way to make customers less sensitive to price is to minimize cash payment.

research shows that when customers pay the bill in cash, they will feel distressed more easily than swiping their mobile phones or bank cards. After all, for WeChat or bank cards, consumption is just a number. If it is advanced, it is a real grandfather Mao.

Therefore, it is necessary to make changes in payment methods, such as replacing cash transactions with mobile payment, actively scanning customers' payment with code scanning gun instead of letting customers scan code payment, and replacing mobile payment with membership card consumption, all in order to reduce customers' sensitivity to consumption. 9 the price symbol on the menu is a little smaller

Psychological research shows that consumers will be affected by the priming effect. The priming effect refers to the response of the previous perceptual stimulus to the next perceptual stimulus that will be affected.

For example, when you use the ￥ and $ symbols on the menu, you will easily arouse complicated emotions in the consumer's mind, and you will also have self-centered or selfish behavior, and you will unconsciously calculate the price during the ordering process, so you will "take it easy".

It is said that the taste of cooking is king, but nowadays, with the fiercer and fiercer competition in the catering industry, customers' attention is becoming more and more dispersed, and it is far from enough to rely solely on taste. No matter how good the taste is, it still depends on marketing to promote it. As the saying goes, the fragrance of wine is afraid of the deep alley.