Worried about causing regional blackout.

The Black Death, also known as the plague, first hit Britain in 1348 and continued intermittently for more than 300 years. Nearly 1/3 of the British population died from the plague.

By 1665, the plague ravaged the entire Europe, almost going crazy. In the London area alone, more than 60,000 to 70,000 people died. In just three months from June to August 1665, London's population dropped by one-tenth. By August 1665, the number of deaths per week reached 2,000, and in September it reached 8,000. The plague spread from London. The British royal family fled London. The wealthy people in the city also fled with their families. Cambridge residents loaded their luggage in horse-drawn carriages and evacuated to the countryside. There are more than 10,000 abandoned houses in London. Some have their doors and windows nailed shut with pine boards, and houses with sick people are marked with crosses in red chalk.

After the all-platform open beta, "Genshin Impact" was even called "Darkness Comes" by some people. However, as the year progressed, the word "Darkness Comes" was initially somewhat offensive. , but it was made into a joke by players who like "Genshin Impact" because now you can let your results speak for themselves. In addition to various awards, in the "List of Key National Cultural Export Enterprises and Key Projects for 2021-2022" announced by the state in July 2021, the name of "Genshin Impact" appeared vividly on the paper.

From darkness to national recognition, what did the one-year-old "Genshin Impact" do? Looking back on the past year, Game Daily is here to give you a review.

High investment creates excellent game quality. "Genshin Impact" not only conquered players but also became the new darling of the technology circle

The most fundamental point of the game attracting players lies in the design of the game itself. "Genshin Impact" "God" is an original new IP without any blessing, and it needs special content to create a name. However, "Genshin Impact" adopted a non-mainstream but very direct method at the time - increasing the cost of the game.

This is a very risky choice. If you succeed, you will definitely be rewarded, but if you fail, you may face an abyss. In the early stages of "Genshin Impact", there were rumors that MiHoYo invested US$100 million in development, which was considered a gamble for MiHoYo at the time. In a speech given by MiHoYo CEO Cai Haoyu, he not only confirmed the news, but also said that it not only cost 100 million U.S. dollars, but may also cost 200 million U.S. dollars every year after launch, and the development costs in the past three years have been even higher. .

With the investment of hundreds of millions of dollars, "Genshin Impact" has formed an extremely free open world, with a seamless large map, changing light effects and weather at any time, and a high degree of free exploration... At the same time, The details have also been achieved. Stepping on the sand will leave footprints, clothes will get wet after coming out of the water, visibility will be reduced on rainy days, and each NPC will have various reactions...

Except for high The picture quality and details, as well as the gameplay, of "Genshin Impact"'s 7 element reactions add more possibilities to game combat, and the open world exploration and puzzle solving are also full of surprises. This has made game guides a hot topic, and there are even guide videos with more than 5 million views on Station B.

Not long ago, the number of registered users of "Genshin Impact" exceeded 100 million, and related game topics have always been popular on domestic and foreign social platforms, and live broadcasts on external networks are also at the forefront. For example, the forward-looking live broadcasts of the recent versions of "Genshin Impact" were ranked first on external live broadcast platforms at the time. Due to the time difference, many foreigners even stayed up late at 2 or 3 in the morning to watch the live broadcast, and they still watched it. It's the Chinese version.

In addition, "Genshin Impact" has also received widespread attention outside the gaming circle, and has become a debate topic in the Chinese Debate Competition (an authoritative competition for young elites). In addition, because of the high global popularity and quality of the game itself, it has become the best candidate for technology companies to prove new products. Well-known technology brands such as Apple, Xiaomi, and OPPO have all recognized "Genshin Impact".

With the fusion of multiple elements, the music of "Genshin Impact" has been praised by experts from various countries and has been used by CCTV

The game is called the ninth art, so in addition to its own quality, "Genshin Impact" We also worked hard on the artistic level, among which the "music" content is particularly prominent.

The music producer of "Genshin Impact" is named Chen Zhiyi, who is a member of miHoYo's music team HOYO-MiX. His representative works include "Big Shanghai", "Macau Storm", "Captain of China" and "Jiangjun". Daye" and so on, he is one of the top music tycoons in the country. In addition, the entire music team of "Genshin Impact" is also of high standard. Several game soundtracks created within a year have become popular on major music platforms and have been recommended by world-recognized music platforms such as App Music.

Not only is the team itself capable, "Genshin Impact" also cooperates with top musicians from various countries on this basis. According to the theme styles of different regions in the game, it has invited the Irish Symphony Orchestra, Shanghai Symphony Orchestra, Tokyo Symphony Orchestra, etc. The Philharmonic Orchestra and others participated in the production of the game's original soundtrack. For example, those participating in the music production of the current version 2.1 include well-known conductors, the third generation of Shamisen, and the youngest master of Shakuhachi... so that in the game, even the most basic battle music is made by the master.

In the online concert that will be held during the National Day, "Genshin Impact" also invited well-known musicians from Belgium, South Korea, the United States and other regions.

After participating in the performance, most of these music masters from various countries talked about the diversity of the music of "Genshin Impact", through the combination of traditional instruments from various countries and Western instruments, and the fact that they are not limited to a certain form of music, such as the combination of street style and elegant style. The act of being together makes them feel very interesting.

In addition to the participating music masters, many professional musicians who do not play games also came here to appreciate the music of "Genshin Impact". Among them, there are many big guys who have participated in the music production of Marvel movies. In the end, I even became a "Genshin Impact" player because I like music. In addition, CCTV has also used map music such as "Genshin Impact" Qingcezhuang and Beiguo Bank in its programs, and similar situations have also appeared in foreign news channels.

While the styles are varied, there are also many special contents in the music of "Genshin Impact". In the BOSS battle in version 2.1, the lyrics sung in the background music are in Latin; The battle music of BOSS Ruotuo Dragon King even included classical Chinese texts. Foreigners were immediately confused. Domestic players were not much better, and players also laughed and called it "cultural literacy". Although it is a bit dumbfounding, this is also a microcosm of the national recognition of "Genshin Impact".

With the gradual cultural export, "Genshin Impact" is also contributing to helping the world understand China

As mentioned above, "Genshin Impact" has become a nationally recognized The most critical point of the key cultural export project is "Liyue". This area based on Chinese traditional culture has set off a craze abroad.

Liyue is not the first region in "Genshin Impact" but the second. The advantage of this is that more preliminary preparations can be made, because our traditional culture has lasted for thousands of years, and there are many It is so deep that it is difficult for foreigners to understand it at once. Therefore, before the Liyue region was officially opened, the game content was laid out. After Liyue was unlocked, cultural output was carried out step by step through various methods such as main lines, branch lines, characters, buildings, monsters, and major events.

This has led foreigners to start learning Chinese in order to better understand the background of the game, because they know that there will be a lack of details when translating Chinese into foreign languages. In addition, foreigners are also deeply studying the meaning of these Chinese cultures, from the Five Elements and Bagua to Tiangang and Disha, as well as the gods and gods, Yaksha, etc. "Original God" has gradually entered the daily life of foreigners.

On graffiti walls in foreign streets, you can see the graffiti of characters from "Genshin Impact"; in foreign universities, you can see students drawing Liyue's characters for their mid-term exam assignments; and there are foreigners in For his birthday, his mother made him a Liyue Rebirth Hall cake, which made this foreigner who knew the meaning of rebirth cry and laugh as he taught his mother about Chinese culture. There were also foreign teachers who, after learning that their students had COVID-19, drew simple drawings of the devil-conquering mandrill from "Genshin Impact" to cheer them up and wish their students to defeat the devil (defeat the virus) as soon as possible.

In terms of fighting the epidemic, it is not only the characters of "Genshin Impact" who are involved. "Genshin Impact" had previously linked up with the world-famous KFC in China. During the offline activities at that time, many KFC stores were full of players inside and outside the stores, which was very lively. After this incident spread abroad, many foreigners were envious, and it also let them know the true situation of China's fight against the epidemic. Those rumors stopped at the facts.

In addition, "Genshin Impact" has also contributed to the tourism industry, which has been affected to a certain extent due to the epidemic. There are many beautiful places in Liyue that are based on real-life scenic spots, such as Zhangjiajie, Huanglong, Jiuzhaigou... This has made many foreigners who learned the truth express their desire to travel to China and truly experience these beautiful fairyland scenery.

Although the current game progress has passed the Liyue version, the "Moon-by-Moon Festival" event held on the first anniversary is designed based on the Mid-Autumn Festival and also contains traditional cultural elements. Players from all over the world are participating, and Liyue City will also add some corresponding new content.

From the game itself to music and art to cultural output, the success of "Genshin Impact" may be difficult to copy, but this road to success may be studied and studied by more people.