In the past, listening to songs was used to play CDs, but those were genuine. At present, almost all the free songs on the Internet are pirated, but because of the inevitable problems of the times, some of them are genuine and need to be charged, which belongs to the profit-making projects of song writers and author companies. However, we don't know how many of them went into Tencent's pocket.
It is not unusual that free songs are suddenly charged. QQ music and cool dog music began to pay for some songs a long time ago; In the past year, I have been preparing to launch a model called "charging for listening to songs". After listening for 30 seconds, you need to pay to continue listening. As for why this model was suddenly introduced, there are mainly the following reasons.
QQ and Cool Dog mentioned above are actually included in the territory of Tencent Music, which suffered huge losses in the fourth quarter of last year.
On March 20th, Tencent Music Entertainment released its financial report for the fourth quarter of last year, with a loss of 875 million yuan, forcing Tencent to find new business growth points. In Tencent's music sector, the main expenditure still comes from copyright fees, so it is a good choice to increase the number of paid music.
As long as there is enough paid music and more people spend money to listen to music, then this section is completely profitable on 20 19.