30 seconds 7 1.99 million The most shocking news of the Spring Festival Evening is that LeTV spent 7 1.99 million on the prime-time advertising space of the Spring Festival Evening, which is the only 30-second golden advertising space in the Spring Festival Evening. At the same time, there are also OPPO, VIVO, Xiaomi and other companies competing in the bidding meeting, but they all hope to give a higher price than LeTV.
So what is the advertisement of LeTV 7 1.99 million? Let's take a look at this advertisement. (This is the full version. )
This advertisement really looks plump and tall, and it is meaningful to have depth. There are four people in the advertisement, Zhang Yimou, Jing M.Guo, Liu Jianhong and Jia Yueting.
At that time, LeTV had put forward the idea of LeTV's ecology, starting from TV and covering mobile phones, videos, sports, automobiles and other industries. Platform+content+terminal+application? Complete ecology, and the video highlights LeTV's car ecology. It can be said that the concept of LeTV's ecology was not optimistic at home and abroad at that time, thinking that LeTV was too big and easy to pull eggs.
But this advertisement is a nationwide publicity and a response to people in the industry. In recent years, Zhang Yimou has changed from a Buddhist to a gourd baby father, a bad brand director; Needless to say, Jing M. Guo plagiarized, worshipped money and made bad films. Liu Jianhong has no characteristics when explaining, and often uses that long list? Did you get in Be criticized. Jia Yueting and his LeTV have always been at the forefront. They are both controversial figures and topical figures, and they also speak in advertisements one after another? Choose tomorrow and give up yesterday. If you want to fly, don't be afraid of being shot. You can hate me, but you can't ignore me. Only dreams that have been laughed at by 99% people are qualified to talk about 1% success. ?
For LeTV, which was not optimistic about the ecology at that time, the significance of these advertising words was obvious. The last sentence? The world goes east, and we go west? Pushing LeTV's subversive spirit to the extreme.
However, more than a year later, it seems to have come to an end. The news that LeTV's capital chain is broken and heavily in debt is overwhelming. Jia Yueting went to the United States, and it was said that he was dodging debts. Letv said that he was trying to build a car and later resigned as the CEO of Letv. Letv's debt collection companies are in constant stream downstairs. Now it is not a question of whether LeTV's ecology can succeed, but whether LeTV can get rid of the quagmire and get back on the road.
The most expensive advertisement in the world During the World Cup in Korea and Japan in 2002, Hyundai Motor became the official sponsor of FIFA with a sky-high price of 65.438+0.5 billion euros. In the second year, its American sales increased by 40%, and its brand awareness jumped from 32% to 67%.
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