Fighting the "8pm" e-commerce intrusion, Xinxi Culture once again creates a circle-breaking music party

Web link This star-studded, multi-link cross-circle penetration Users' online concerts gave consumers emotional feedback with real emotions. The live broadcast achieved gratifying results that night, with a ratings of 2.5 in the 4+ crowd and 35 city groups, ranking 1. The ratings in the 4+ crowd and 64 city groups were 2.23, and the local ratings in Beijing Rate 1.51. Nearly a hundred topics such as #thisconcertWarmCry#, #山伊春Yao Beina’s cross-time and space duet 心火#, #草布伊综合五月五月级#, #毛buyi sings three songs in a row# have dominated Weibo’s hot searches. Continue to spread the influence of this phenomenal music evening.

As time goes by, singing echoes in the autumn sky. For this "8pm Concert", JD.com has added the concept of "dialogue across time and space" to the content. During the planning stage, Xinxi Culture locked the singer Yao Beina, who had been separated for more than seven years, and selected her masterpiece during his lifetime. "Heart Fire" is not only Yao Beina's voice writing about her struggle with the disease, but also a real and powerful inspirational song. It is a short-lived flower, but it is also a long-lasting amber. The cross-time and space duet between Shan Yichun and Yao Beina, also from The Voice of China, brings the lost beauty back to the audience with their soul-stirring harmonies.

This Jingdong Double Eleven "8pm Concert" is based on the level of the 618 Gala produced by Xinxi Culture and has been rated as the "ceiling of online concerts". In the increasingly chilly autumn day , combining brand promotion appeals and users' emotional appeals, continuing to use music as a carrier, and building unique memories between JD.com and consumers in the form of live party broadcasts. "The sound of warmth, the echo of golden autumn" is an unpretentious eight words, which not only demonstrates the upward vitality, but also brings unique memories to everyone in the shopping carnival craze. It conveys warmth with the charm of the music scene and continuously empowers the brand through emotional links, thereby enhancing users' favorability and impression value of JD.com.