I won’t lose money again. Without any warning, Jay Chou's new single "Say Good or Not Cry" became popular all over the Internet overnight after it was released late last night. It was so popular that QQ Music's server was overwhelmed and once fell into a state of collapse. While Jay Chou's new songs are very popular, they have also brought a lot of revenue to Tencent's QQ Music. The price of a new song is 3 yuan, creating an unprecedented hot sale on the QQ Music platform, breaking the price of paid listening on the Tencent Music Entertainment platform. The fastest song to break the 10 million mark, with sales revenue exceeding 15 million yuan. QQ Music made a lot of money in just one night.

With one song, you can earn 15 million yuan overnight. Perhaps this figure is not worth mentioning for the huge Tencent empire, but in a country with weak profit margins and single commercial monetization channels, The online music industry can undoubtedly be regarded as a considerable income. King Jay Chou has left an indelible impression on the hearts of the 80s and 90s generations. He can even be said to be the epitome and synonym of youth for many people. His popularity is no less than that of any popular traffic star. Unexpectedly, King Zhou’s A new song can actually have such a big response. Thanks to the hot sales of the new song, QQ Music also took the opportunity to make a lot of money.

Because it can be purchased repeatedly or given to friends without restrictions on the platform, audio content can be purchased multiple times by the same user. According to QQ Music, there are loyal fans who are willing to buy thousands of copies to show their strength. I support Jay Chou and his new song. It not only reflects that Jay Chou is not only out of fashion, but also very popular. Many fans are still very happy to pay for it. On the other hand, it also maximizes the benefits for the QQ platform. Jay Chou's new song became popular all over the Internet, QQ Music became popular again, and he made 15 million yuan overnight, winning both fame and fortune.

After online music has transformed into the era of genuine copyright, the costs of operating and purchasing copyrights have increased sharply for the platform. In order to further expand profit margins, the profit model of paid music has emerged. Among them, single payment and recharge membership are the most common ones, which are exactly the same as those of online video platforms.

However, most users generally do not agree with the "pay to listen to music" model. Under the high operating costs of copyright and operating costs, QQ Music's road to commercial realization has always been on thin ice with twists and turns. This time, the overnight popularity of Jay Chou's new song pointed out a clear path for QQ Music. Tencent's own core competitiveness does not lie in music, but in its social attributes and user base that are so huge that it is unrivaled in the industry. Therefore, it is a breakthrough to deeply combine its own social advantages and combine social, entertainment and star chasing. A wise choice for effective monetization during the bottleneck period.

QQ and QQ Music, as well as Jay Chou and his music, have influenced the two generations born in the 80s and 90s. Tencent and Jay Chou's user groups, fans' preferences and attributes are highly overlapping, creating the music legend that "Say Good or Not Cry" became an overnight hit on the entire Internet, and also earned QQ Music a huge unexpected windfall. But it’s unclear whether QQ Music and Tencent can take this as an opportunity to monetize their music all the way.