Video Factory Analysis: Application of MG Animation in the Automobile Industry

As we all know, it is not easy to make a three-dimensional animated product promotional video, which is fully reflected in automobile advertisements. Due to cultural differences, promotional videos for the same car model will have great differences in content and presentation techniques in different regions.

Domestic automobile sales have increased year by year, ranking first in the world for many years. The market competition is fierce and marketing methods are emerging one after another, especially in the production of promotional videos. Korean dramas are popular, and male and female actors from both countries have become advertising darlings. However, the car promotional video does not clearly explain the product positioning and advantages, and it seems to be a wasted publicity opportunity.

A certain manufacturer was ingenious and did not invite male idols. Instead, it spent time writing creative copywriting and combining it with three-dimensional animation to create an attractive promotional video, which not only featured magnificent mountains and country roads, but also highways. Coupled with the car stuntmen who frequently perform stunts, as well as cool three-dimensional scenes and three-dimensional special effects, in just two minutes, many eye-catching elements are concentrated,

The audience is willing to watch and will stay. Very impressed.

In the domestic advertising market, because designers do not receive enough respect and the right to speak, no matter how rich the creative ideas of advertising companies are, they will become mediocre after being "processed" by manufacturers. In a series of cars If there are one or two impressive highlights in an advertisement, it is considered a high-scoring advertisement.

In recent years, domestic manufacturers have followed market trends and begun to boldly innovate in video marketing planning and methods. Many successful cases have been produced, and the innovative spirit is worth learning.