Current location - Music Encyclopedia - NetEase Cloud Music - From "mass" to "specialized", can today's segmented music variety shows meet everyone's needs?
From "mass" to "specialized", can today's segmented music variety shows meet everyone's needs?

From "mass" to "focus", subdivided music variety shows can better meet everyone's needs

Currently there are various music variety shows. There is more and more content available for viewers to watch, so under such a large demand, "segmentation" must be a good choice.

Introduction to music variety shows

Music variety shows are referred to as music variety shows. In recent years, the development of the Internet has become increasingly mature, and people's living standards are also constantly improving. While satisfying material life, they also provide enjoyment at the same time. There is also a certain pursuit. That is to say, music variety shows are variety shows that mainly focus on singing and dancing, and also contain many funny elements. Therefore, major platforms are also launching various music variety shows one after another. Such as "The Voice of Dreams", "Our Song", "The Masked Singer", "The King of Crossover Singer", etc. Variety N Generation is being updated and iterated, and the model of music variety shows is constantly being explored. ?

The necessity of subdividing music variety shows

Today’s music variety market is like a super big cake. We invite five or seven guest mentors and some amateur singing contestants. When I came to participate in the recording of the show, the mode of this audio variety show became more than half. Obviously, most of the current music variety shows are following this routine. Now that the program format has been established, in order to break through the public's aesthetic fatigue and better meet today's diverse needs, music variety shows must be subdivided. of. For example, the cultural variety show "Classics", the talent show variety show "The Voice of China", or the return of popular actors, singers and celebrities such as "Crossover Singer" and "The Masked Singer". Only when products are accurately segmented can accurate crowd positioning be carried out. Different age groups, different occupations, genders, etc. can better meet the different variety show needs of the public.

The operability of music variety show segmentation

Major platforms have first classified the variety show categories mentioned above in the variety show option bar interface. In addition to year, character, praise, and popularity, In addition to broadcasting, a category is added, which is expanded and divided into cultural categories, comedy categories, etc.