Mid-Autumn Festival Planning in 2022 1
Mid-Autumn Festival is a traditional festival in China. Taking the Mid-Autumn Festival as the theme, designing and organizing colorful activities will help children get a preliminary understanding of the relevant culture of the Mid-Autumn Festival and feel the beautiful atmosphere of the reunion of the full moon people and their families.
I. Thematic objectives:
(1) Know that the 15th day of the eighth lunar month is a traditional festival in China-Mid-Autumn Festival, and get a preliminary understanding of the relevant customs and habits of Mid-Autumn Festival;
(2) Actively participate in activities related to the Mid-Autumn Festival, and be willing to express their feelings about the festival in different ways;
(3) Feel the festive atmosphere in the activity.
Second, the activity preparation:
1. Information about Mid-Autumn Festival.
2. Collect all kinds of mooncake boxes and decorate the activity room.
Three. Name of the event:
Enjoy the song "Grandpa Beats Moon Cakes for Me"
Four. Activity objectives:
1, enjoy the song, and initially understand and feel the content of the song and the emotions expressed.
2. Try to express your understanding of this song with sounds and actions.
Verb (abbreviation for verb) activity preparation:
1, recording tape and tape recorder of the song "Grandpa hits me with moon cakes".
2. Situational performance: "I spent the Mid-Autumn Festival with my grandfather".
Activity process of intransitive verbs:
1, enjoy the songs and feel the emotions expressed by the songs.
Explanation: How do you feel after listening to this song?
2. Appreciate the song again and feel the content of the song initially.
Explanation: What does the song say? Let's listen carefully.
3. Listen to the song while watching the performance to learn more about the content of the song. (Guide the children to feel grandpa's love for the baby during the performance. )
4. Try to express your feelings about this song with sounds and actions.
Mid-Autumn Festival Plan II in 2022
I. Background of the event
Every year, on the 15th day of the eighth lunar month, as the traditional Mid-Autumn Festival in China, all people in China will look up to the biggest and brightest moon of the year and place their thoughts on it. The Mid-Autumn Festival is also a festival for people to yearn for a better life. It is a good plan for many companies to hold Mid-Autumn Festival activities on this day. It not only publicized the corporate culture of the enterprise, but also established a bright future for the enterprise, strengthened the belief of employees and greatly improved their sense of belonging.
Second, the purpose of the activity
Festivals can enliven the company's atmosphere, enrich employees' spare time life, realize the interaction between the company and employees, strengthen internal interpersonal relationships, invigorate the body and mind, and enable employees to work with more energy, a more positive and optimistic attitude and a more harmonious relationship. Consolidate the corporate culture atmosphere.
Third, the theme of the event
"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"
Fourth, the activity time
This year's Mid-Autumn Festival is in September, and 19 is Thursday.
Verb (abbreviation for verb) activity place
Yangjiaping, Jiulongpo District
An intransitive verb activist
All employees of the company
Seven. Related preparatory work
The administration and personnel department should contact the preparatory matters in advance and make arrangements for the activities; Camera; (Can be uploaded to the group space)
Prepare employee address book, and ensure to keep in touch with each employee during the activity;
Eight. Activity arrangement
1. Eat: A. No.5, No.34, Zhigang Avenue, Jiulongpo District "Huang's stunt" per capita 32 yuan;
B, Wang Wu Tuzao Old Hotpot in Jiangcheng, Yanggang Avenue, Yangjiaping, Jiulongpo District, 49 yuan per capita;
2. Singing: Address: Xijiao Road, Yangjiaping 19 Happy Di KTV Haobao: 180/ hour (can accommodate about 20 people) President: 450/ hour (can accommodate about 50 people), with a 40% discount for members (Zhang Xiaogang has a membership card);
3, interactive games (can be defined as the game on the table)
3. 1, people are floating in the rivers and lakes
At first, the two people shouted, "How can people not be stabbed when they are floating in the rivers and lakes?" Then they gestured with their fingers, counting from one to five, shouting "How many knives (the same as the' hand index' of gesturing) will chop you to death". It is stipulated that five majors have more than four, four majors have more than three, three majors have more than two, two majors have more than one, and one major has more than five. If you don't press it, continue.
3.2、 007
From the beginning, one person read "zero" to refer to one person, then that person read "zero" to refer to another person, and the third person read "qi" and pointed to one person. The person who is shot will say nothing and do nothing, but the two people around the "shot" will give an "ah" and raise their hands to surrender. People who make mistakes drink! Suitable for everyone to play, because there is no sequential order, but suddenly any one of them, so the whole process must be in a state of tension, because you may be next!
3.3 Orchards, vegetable gardens and zoos
For example, the first person talks about the zoo first, the second person talks about what's there, and then the following people talk about the name of an animal. Whoever doesn't answer or responds slowly will be punished! ! ! It's fun. It's very atmospheric.
3.4. Truth or dare:
I (_ _ _ _ _ _) have an entertainment software called Truth or Adventure in my mobile phone. Participants sit together (at the dinner table) and the whole table will make a fist to decide whether to win or lose (scissors, stone and cloth are ok), and then the loser shakes his mobile phone. If what is displayed on the screen is true, it means that you have to answer everything, no matter what kind of privacy (I really can't say two glasses of wine). A big adventure is a big adventure shown on the screen. You can do whatever you want (three glasses of wine that really can't be done).
For example, if it's a man, haha, "Have you ever spent the night?" Big adventure "hold the trash can and giggle for 2 minutes!" "Call your boyfriend/girlfriend and tell him/her that you have! Say "new friend!" after silence 10 seconds. "Touch your chest and say," Oh, it's too small. "Super fun!
Nine. Activity funds
Meal budget standard: control within 4000 yuan;
Entertainment budget standard: Haobao consumption control in 800 yuan;
The president's package consumption should be controlled within 1500 yuan.
X. Activity preparation
September 1
Book meals and sing time;
September 15
Prepare holiday reserve fund;
September 65438, 2007
Issue activity notices;
September 65438, 2009
18: 00-18: 30 personnel in place.
18: 30-20: 00 Dining time
20: 00-23: 30 Activity time
The activity ends from 23: 30 to 00: 00.
Plan for Mid-Autumn Festival in 2022 3
Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and National Holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.
First, the activity time:
23 September 2008 -200818 October.
The National Day holiday ended on the 8th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.
Second, the theme of the event:
"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"
Activity content:
Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"
I wanted to hold a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )
"I am happy in Hualien, and my feelings are stronger."
1,-Mid-Autumn Festival-Moon Cake Exhibition
In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.
2.-2008 Nutrition and Health Products Festival
Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.
3.- Famous Wine and Specialty Exhibition.
The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )
4, "Hualien to send affection, Mid-Autumn Festival ceremony"
Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )
National Day: "Ode to Joy Hualian Gift" Happy National Day.
1, Ode to Joy
The wheel of fate keeps turning, and gifts are given again and again!
Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.
2. Ode to Joy and Affordability
During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.
3. Ode to Happy Members
The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.
4. Ode to Happy Fashion
Fashion home textiles also give gifts, and happy coupons are sent non-stop!
Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )
Three. Coordination of activities:
Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.
Operation office: provide site and pile.
Planning department: site layout, dm production and distribution, supervision and implementation of activities.
Making pages 4k and 8p costs about 6000 yuan.
The specific content is subject to the overall arrangement of the company.
Mid-Autumn Festival Plan 2022 4
I. Theme of the event:
Starlight singing-the heart of the city
Second, the activity time:
Third, the purpose of the activity:
1. This activity combines Mid-Autumn Festival and National Day into one activity cycle. On the one hand, the two activities can create momentum for each other, save media resources, and more importantly, use the continuity of the activities to hide the resistance of competitors to us and form the corresponding atmosphere of the festival.
2. Combined with the comprehensive characteristics of the format, the Mid-Autumn National Day marketing activities are mainly participatory, entertaining and fashionable, so as to minimize the effect of commodity discount and enrich the comprehensive format image of shopping centers as much as possible.
Four. Activity expectation
According to the current business quota, the daily sales amount in the first stage of the activity is about 340,000 yuan. It is estimated that the sales growth rate during the activity is not less than 65,438+00% on weekdays, and the holiday sales amount is about 489,000 yuan. It is estimated that the holiday sales amount during the activity is not less than 20%, that is, the sales amount during the activity is about 6.6 million yuan.
Verb (abbreviation of verb) activity information
commodity sales promotion
1, the full moon is higher!
On September 25th, from 18: 00, pedestrian street 1, 2, and 3 have a limited-time surprise discount (or full reduction, jointly with the plaza and supermarket);
Ticket price of Universal Studios 5 yuan on Mid-Autumn Festival;
On September 25th, the restaurant launched a series of "More Passionate Full Moon" packages, including family packages, couples packages and friends packages, with restaurants and some food stalls participating.
Buy 10 and get 5 free in the entertainment city, and launch the Mid-Autumn Festival abnormal discount field.
2, the stars sing, the heart of the city!
From September 26th to June 7th, 10, one yuan will be deducted for each full yuan of commodity categories (the Company will not bear any' loss of profits' caused by full reduction).
In order to improve the atmosphere, we can discuss the activities related to the lucky draw, and the cost is extra.
Universal Studios, restaurants, entertainment and other projects are promoted to celebrate the National Day.
Public relations performing arts activities
1, Starlight Singing, Heart of the City —— Opening Ceremony of Souku City Rollin Wang.
2. Mid-Autumn National Day Gift Street
Moon cake area
From September 15, the Mid-Autumn Festival gift exhibition will be held in the form of supermarket stacking from the south of the pedestrian street to Zhongxing Square. The mooncake brands operated by supermarkets are displayed, and various mooncake gift boxes and bulk mooncakes from different manufacturers are displayed in various ways, giving people a rich feeling. And joint manufacturers to launch different degrees of concessions, gifts and other promotional activities.
Can divide the display area according to the filling of moon cakes, such as meat moon cakes, sugar-free moon cakes and fruit moon cakes. At the same time, some well-known brands of moon cake counters can be opened.
Making moon cakes on the spot: At present, the quality of moon cakes has become a concern of many consumers, even the products in shopping malls are no exception. Being able to contact supermarket suppliers to make moon cakes on the spot for sale can help customers to eliminate worries about the quality of moon cakes, on the other hand, it can also improve customers' trust in shopping malls.
Gifts area
On the Mid-Autumn Festival, people buy gifts to honor the elderly or give them to friends. Generally, in addition to buying moon cakes, they will also buy some other gifts, usually health products. Combining moon cakes with other gifts is not only convenient for customers to buy, but also can take necessary discounts on the price. Pack moon cakes with other health care products and divide them into several grades, such as 88 yuan, 188 yuan, 288 yuan. ...
Catering food area
In the Mid-Autumn Festival, eating is even more essential. While displaying moon cakes along the street, we will focus on creating the concept of eating, focusing on promoting restaurants that mainly eat on the second street. Through atmosphere layout and publicity, we will try to launch the Mid-Autumn Festival reunion dinner package (customized by each restaurant).
Public places of entertainment
Invite the entertainment center to move some of its small and flexible entertainment projects to the entertainment area at the event site, so as to make the shopping free of charge and increase the sense of on-site interaction.
The studio can arrange some large-scale publicity images and DP points at designated locations in the block to enrich the activity materials of the whole street.
Cultural performance area
On September 24th, Zhongxing Square organized the Municipal Art Troupe for the Aged to perform a song and dance performance to welcome the Mid-Autumn Festival from 19: 00 to 2 1: 00 the night before the Mid-Autumn Festival, and employees performed a performance on the evening of 26th. Cost control in 500 yuan.
Atmosphere building
(1), Mid-Autumn Festival Gift Box Street
Commodities (including moon cake gift box, wine gift box, health care product gift box, fruit gift box, etc.). ) It is purchased by the supermarket purchasing department in a unified way. The supermarket provides the stacks and sizes, and the marketing department makes the stack packaging and the design site for the overall image entrance of a street, which is about 80 meters.
(2) World Food Street
Food is supplied by the food and beverage department, which can be partially exhibited, plus on-site production, free tasting and other items;
The venue is 50 meters.
(3) Fashion entertainment
Some small machines are provided by entertainment docks, which can be put on a street for free entertainment and attract people's popularity. The venue supply is about 50 meters.
The overall atmosphere of the above blocks will be designed and produced by the marketing department in a unified way, and all departments must cooperate with each other in the aspects of the pile head and overall size of the supermarket, the commodity information of each related unit and whether the items actually needed are self-provided (such as food stalls, etc.). ).
Plan for Mid-Autumn Festival in 2022 5
The annual Teachers' Day and Mid-Autumn Festival are coming. In order to seize this business opportunity, increase sales and expand brand influence, the following promotion plan is formulated.
First, the activity time:
2. Location: Jinshidian and Lanjiang Store.
Three. Activities:
(1) Teachers' Day
1, activity theme: Teacher, let's have a drink.
2. Activity content: (1). On September 9th 10, the teacher who arrived in 50 yuan for a shopping tour received a souvenir (wine) on the shopping day with his work permit.
(2) With the theme of "praising teachers' kindness" and students as participants, each participant only needs to hand in a composition of about 500 words to get the Mid-Autumn Festival qualification certificate. All essays will be selected according to primary school students, junior high school students and senior high school students, and the first prize, the second prize and the third prize of the supermarket Mid-Autumn Festival promotion plan will be selected respectively. The deadline for submission is September 9th, and prizes will be distributed on the evening of September 10.
3. Precautions: (1) 50 servings of wine are put in each store every day, and the explanation of "limited quantity until sold out" should be made during publicity; (2) To receive a gift teacher's work permit, it must be my own, and it is not allowed to receive or impersonate. (3) When writing an essay, you must write your name, age, school and family contact number.
(2) Mid-Autumn Festival
1. Activity theme: Mid-Autumn Festival, Cai Feng will have fun with you.
2. Activities:
(1), "Spend the Mid-Autumn Festival together and give gifts to comfort your loved ones"
A. Content: From September _ _ _ _ _ _, every store will provide valuable gifts every day-moon cakes, alcohol, health products, clothing, shoes, jewelry, paper towels, meat, fish, chicken, fruit and other commodities. (Specific daily sales items and prices will be determined separately)
Advertising slogan: "Hello, dear customers and friends, welcome to Cai Feng Supermarket. Mid-Autumn Festival, the annual traditional reunion day in China, is coming. Here, every employee in Cai Feng sincerely wishes all customers and friends a happy holiday. Perhaps, when you fled, you rarely went back to your hometown, and you haven't visited your parents at home or at the village entrance for a long time. Perhaps, because of your busy work, you rarely have time to have dinner with your family and share family happiness. Here, Cai Feng has prepared various special products for you to visit your relatives. Mooncakes? Health products, all kinds of clothing, leather shoes (prices can be broadcast at the same time) and jewelry, in the autumn when the weather turns cold, bring warmth and filial piety to parents and relatives with your care. In order to share your family happiness, we have prepared all kinds of vegetables, fresh fish, chicken and meat that are fresh and environmentally friendly, so that you and your family can cook a sumptuous family dinner together and then open a bottle of wine that we have carefully prepared for you? Wine and? Liquor, a toast to your parents who have been paying attention to you, a toast to your lover who supports you, and a chat about family happiness. Why don't you wipe your hands with the delicious paper towel we prepared for you and have a piece? Moon cakes, when you look at the Goddess Chang'e flying to the moon, the warmth and love in the room will cover you, so that you and your family can have a comfortable reunion festival. Cai Feng Supermarket wishes parents in the world good health and family reunion and happiness. "
Recommended background music: Go home often and have a look. When will there be a bright moon?
C. Publicity forms: in-store broadcasting, outdoor posters, and related cabinets pop.
(2) "Celebrate the Mid-Autumn Festival and enjoy wonderful activities with you."
Customers and friends who spend 100 yuan in Cai Feng supermarket from September _ _ to September _ _ can get a "Mid-Autumn Festival Activity Qualification Certificate" at the main service desk every 100 yuan with the shopping computer receipt, and they can participate in any kind of "Mid-Autumn Festival Welcome Activities" with this qualification certificate.
(1) activities on September _ _. In the morning, Lanjiangdian and Jinshidian will start the cultural performances sponsored by the manufacturers, and we will arrange games or activities by ourselves during or after the performances. The activities organized spontaneously are as follows:
Answer: "Eating Moon Cake Competition"
Before the event, the host will make it clear to the audience on the stage. After the time is up, please have friends who are qualified for Mid-Autumn Festival activities and are willing to participate in the competition, and decide to group according to the number of people on the stage. Each person prepared four moon cakes and a bottle of mineral water in advance. During the competition, whoever eats the most moon cakes will win within 1 minute, and the referee will record everyone's "score". First prize 1, second prize 2, third prize 3. If the top six scores are the same and the rankings are not good, play-offs can be implemented.
Props and other preparations: some moon cakes, plates, mineral water, prizes, stools.
Note: (1) All contestants must go on stage. After the host announces the deadline for registration, the off-site qualified people can participate in the next activity to prevent the personnel and the site from getting out of control. (2) The host prompts security questions.
B, "draw moon cakes"
The admission rules are the same as above, and the grouping matters are decided according to the number of people. The specific content is that whoever draws the roundest picture in 30 seconds will win. First prize 1, second prize 2, third prize 3.
Props preparation: pen, square whiteboard (homemade), KT pad, stopwatch.
Note: In order to avoid differences, it is best to ask the audience to judge.
C, "The word' moon' is connected with the dragon"
Admission rules are the same as above. All the contestants stand in a circle or a semi-fan. Contestants use the word "month", that is, the word contains the word "month", and homophonic words are not allowed to be used instead, so they can answer quickly in the order of stations. Answers that can't be answered within 5 seconds will be eliminated, and the answers can't be repeated before. First prize 1, second prize 2, third prize 3.
Note: If there is any duplication, please be supervised by the audience.
D, "throwing small moon cakes"
That is, during the activity, small moon cakes are thrown at the audience.
E, "fishing"
Prepare a certain number of small gifts in advance and put a small thread ring on them. Each player, in groups of 6, will use the prepared fishing rod to catch the designated gift within 1 minute, and the gifts that are caught and successfully obtained will be collected by the players. The hook can only be hung on the gift rope, and the goods in the hook are invalid.
Props: fishing gear, gifts with small rings.
Note: the fishing rod is made of slender bamboo, and the length cannot be less than 3 meters. The hook may be made of a pin. F, "one-step tuning"
Hang the gong on a fixed point on the stage. First, let the player know the hanging position of the gong. Then, after blindfolding the player with a handkerchief, let him make an intuitive judgment and knock the gong with a pestle within 2 minutes. Players only have one chance to knock on the door, and if they miss once, they will be eliminated, and the winner will get a prize.
Props: Gong, wooden pestle, blindfold cloth.
On-site suggestion: (1) Always be careful not to let the players fall off the stage; (2) Try to let the audience guide the players in both positive and negative aspects, mislead the judgment of the players and increase the interest of the scene. (3) In order to increase the difficulty, you can set one or two items on the road, and let them grasp the items intuitively before they can knock the gong, and each item can only be grasped vertically once, and it is not allowed to touch it with their hands. (4) The on-site host can also mislead by other means, such as turning around in the same place or calling the password "first three left five, second two right three" to let him go.
G. "ferrule"
Set up high, medium and low-grade gifts in one area and give each contestant three small bamboo rings. Outside the location line designated by the host, the contestants will collect gifts with small bamboo rings in their hands. If all the small bamboo rings are put on the gift, it is recognized. If the small bamboo ring has a part that touches the table, it doesn't count. You can take any gift you get.
Prop: small bamboo circle
H. "When the moon goes, I will go."
According to the number of people on the stage, decide on grouping matters, with 3-4 people in each group. Then give each contestant a ping-pong racket and a ping-pong ball, and let the contestants put the ping-pong ball on the racket. At the request of the host (time, route, action), players should walk or do actions with table tennis bats in their hands. After reaching the finish line, those who don't drop the table tennis will get a gift, as long as the table tennis drops, they will be eliminated.
Props: table tennis bat, table tennis.
On-site suggestion: In order to increase the interest, the host can arrange obstacles from it. Such as: listen to the password to do the action; Set up other obstacles on the road.
I. "solve riddles on the lanterns" (time: the evening of September 7th 10)
Hang lanterns made by employees outside the store (not less than 100), install electric lights in each lantern, and make a puzzle under each lantern. After the qualified customers guess the answer, they can check the answer at the designated place with the qualification certificate and riddle, and the winners will receive prizes.
Props: homemade lanterns, gift lanterns, wires and lights, riddles (answers)
Requirements: (1) The hanging of homemade lanterns shall be completed no later than the afternoon of September 7th 16;
(2) The pasting time of the puzzle shall not be less than 19 pm.
(3) No matter whether the customer guesses correctly or not, the "qualification certificate" and the riddle should be taken back. After the customer made a mistake, he did not explain the answer to the customer in principle, and kept the unanswered riddle properly.
Four, this scheme, the store host can be determined on the spot according to the actual situation of the gift organization at that time.
Flexible arrangement of content and activity sequence.
Plan for Mid-Autumn Festival in 2022 6
There is no doubt that tea franchisees have a good development prospect in the market. The Mid-Autumn Festival is coming. For the participants in this project, if they want to get business opportunities, they must master the Mid-Autumn Festival of tea franchisees. Next, we analyze the Mid-Autumn Festival marketing of tea franchisees as follows.
Tea moon cake: rich in taste. It is nothing new to sell zongzi on Dragon Boat Festival, moon cakes on Mid-Autumn Festival and new year's goods on Spring Festival in tea shops. Bayou Tea's new tea moon cakes include Tieguanyin, Dahongpao, black tea, green tea and many other famous teas ... The reporter found that this year's tea moon cakes are not only richer in taste, but also wider in price range. In addition to 100 yuan a box of moon cakes, many brand tea enterprises have also launched a box of moon cakes of tens of yuan to meet the diverse needs of consumers.
Tea ceremony: the taste of the public is getting stronger. Tieguanyin, black tea and rock tea are the three leading brands in the Mid-Autumn Festival tea ceremony market in previous years. The Mid-Autumn Festival has changed this year. The reporter visited and learned that brand tea enterprises will still promote these three mainstream teas in combination with market sales in the first half of this year. However, compared with previous years, this year's pattern has changed.
In the field of Tieguanyin, the market share of Luzhou-flavor Tieguanyin has further increased. This year, the Mid-Autumn Festival market in the province will mainly promote Luzhou-flavor Tieguanyin. Compared with the same period last year, the sales performance of Luzhou-flavor Tieguanyin in the province increased by 30\%.
Zhang Yunan, general manager of Bayou Tea Industry, told reporters that since the beginning of this year, the market share of Luzhou-flavor Tieguanyin has further increased. He said that the trend of consumers' taste becoming stronger is becoming more and more obvious, and the vitality of tea with strong flavor such as Luzhou-flavor Tieguanyin and black tea is gradually increasing. In the field of black tea, some innovative black tea has also become popular. This Mid-Autumn Festival, enterprises will do activities to promote chinese zen tea, and promote buying and giving activities. This product uses the bud core of Shifengyan bergamot tea in Yongchun as raw material to make black tea, which has achieved good sales performance since its listing, so this product will be the highlight of Mid-Autumn Festival.
Mainly from two aspects, entrepreneurs need to grasp the business opportunities of this industry when operating tea franchisees, and it is very important to formulate the Mid-Autumn Festival marketing plan for tea franchisees.
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