YOHO was founded in 2005. It is one of China's most influential trend culture communication platforms. It builds an online and offline integrated trend based on trend content and products, with media + retail + activities as the carrier. A marketing platform that provides trend information, product sales and services to hundreds of millions of young consumers in China.

yoho advocates an active, healthy, and global fashion lifestyle. YOHO! focuses on the development of China’s fashion industry and is committed to becoming the leader of China’s fashion ecosystem. “Being Young” is the group’s slogan and advocates Everyone keeps a young mentality, explores and enjoys life optimistically.

Service content

YOHO focuses on trends and audience needs. With its professional buyer team and keen sense of trends, YOHO actively develops brands that are popular among young people. and merchandise. Sales include meeting the personalized fashion needs of young people aged 18-35, covering men's and women's clothing, shoes and hats, accessories, children's clothing and creative daily necessities.

On September 9, 2007, the company officially moved to the 3rd floor of Building D, Songdu Olympic Sports Hall, Hexi CBD, Nanjing, China.

In December 2007, Bertelsmann Venture Capital Fund and Dinghui Investment signed a second round of financing agreement.

In June 2008, the "YOHO! Available" e-commerce project was put into trial operation.

In September 2008, "YOHO! Music Season" began to tour the country.

In November 2009, the "YOHO! Trend Ceremony" award ceremony was held at Beijing Wukesong Stadium.