BURBERRY Prorsum Brand Story:

BURBERRY Prorsum was founded in 1904 by BURBERRY, a British brand founded in 1856. sub-brand. Following Roberto. After Roberto Menichetti, British designer Christopher. joined Burberry as creative director in 2001. Christopher Bailey creates a series of wonderful designs for Burberry Prorsum. Christopher． Christopher Bailey's first Ready-to-wear series for BURBERRY Prorsum was in the fall of 2001. Bailey introduced the vibrant London street style into this originally quiet place. Stiff London veteran, this season Burberry - Persson (BURBERRY Prorsum) received enthusiastic praise from fashion critics.

As the designer of BURBERRY Prorsum, Christopher. Christopher Bailey has won many fashion awards in the designer category. He said: "I want to regain BURBERRY's British tradition and find a very British visual vocabulary. It may be hippie style? Ethnic style, and the dressing style of young people in previous music movements."< /p>

◆ BURBERRY Prorsum Brand Definition:

The word "Prorsum" in BURBERRY Prorsum is Latin, meaning "forward". In 1904, the BURBERRY empire registered a new trademark BURBERRY Prorsum with "Prorsum" to distinguish the traditional BURBERRY London brand. And it is under the guidance of the courageous "Prorsum" spirit that Christopher. It was Christopher Bailey who really highlighted his design talents. He believes that "my challenge is to make BURBERRY less tainted with too many designers' personal aesthetic tastes. This is the essence of the designer that has been forgotten by many people."

◆ Burberry-Peru BURBERRY Prorsum designer introduction:

The designer of BURBERRY Prorsum is the young British designer Christopher. Christopher Bailey. Christopher． Christopher Bailey was born in Yorkshire, England in 1972. He graduated from the Royal College of Art in London and worked at Donna. Donna Karan worked as a designer under Peter Speliopoulos for 2 years, and then went to design for Gucci under Tom Ford, where she worked for 6 years. When he entered the door of Burberry in May 2001, he was only 29 years old. Christopher． Christopher Bailey has successfully brought a fresh fashion flavor to this old brand and made BURBERRY Prorsum a fashionable haute couture that celebrities are rushing to wear.

In addition to fashion design for BURBERRY, Christopher. Christopher Bailey also manages the company's overall store image design, brand advertising and other images.

◆ BURBERRY Prorsum Brand Profile:

Country: United Kingdom

Year of Creation: 2001

Designer :

Christopher. Christopher Bailey, 2001 to present

Roberto. Roberto Menichetti, 1998~2001

CEO: Rose. Mary. Rose Marie Bravo