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Extended information:

vivo is a mobile phone brand focusing on the field of smartphones. Vivo works with fun-seeking, energetic, young and fashionable groups to create excellent appearance, professional Intelligent products with top-notch sound quality, ultimate imaging, and pleasant experience will be vivo’s firm pursuit to dare to pursue perfection and continue to create surprises.

In 2014, the internationalization of the vivo brand has been fully launched. In addition to the mainland China market, the overseas markets that vivo has entered include India, Thailand, Myanmar, Malaysia, Indonesia, Vietnam and the Philippines. From 2016 to 2017, vivo officially became the official partner of NBA China.

At the end of 2016, vivo executives revealed at a media communication meeting that they would establish R&D centers at home and abroad. The domestic ones include Shenzhen, Dongguan, Nanjing, Hangzhou and Beijing, while overseas they will set up R&D centers in Silicon Valley and San Diego in the United States. R&D center. Vivo's original single-point technological breakthroughs in music and photography are likely to be transformed into a comprehensive advancement in overall technological innovation in smartphones.

On May 31, 2017, vivo announced in Beijing that it would become the official global sponsor of the 2018 and 2022 World Cups. With the help of the World Cup, a top-level event, vivo will further enhance its international influence, solidify its overseas layout, and pave the way for future brand overseas plans.

vivo takes fun, professionalism and prestige as its core values.

Fun: Fun is not only the enjoyable experience of living in the moment, but also a power that can be amplified through sharing and sustained through self-realization.

Professional: Professionalism is an attitude of continuous concentration. The attitude of innovation, full devotion, attention to details, excellence and user experience first allows vivo to grow rapidly and make continuous progress.

Prestige: Prestige comes from the differentiated industry status obtained through one's own efforts. It means being recognized and appreciated by consumers, and thus having the influence to change the world.

Brand Concept

Enjoy the Extraordinary

vivo began to lay out physical stores in business districts with the vivo experience center as the core in 2012. Since July 2012, Hangzhou By the time the first vivo experience center was built in 2015, the total number of domestic experience centers, experience stores, and specialty stores had exceeded 3,000, including 52 vivo experience centers, and vivo physical stores had covered all provincial administrative regions across the country. The vivo experience center adheres to the design concept of music·home and aims to provide users with a one-stop solution so that users can enjoy pleasant experiences and services in the experience center.

The vivo Experience Center displays smartphone products and rich accessories with professional sound quality and pleasant use experience to users; it provides users with high-speed Wi-Fi, system upgrades, free films, mobile phone maintenance, emergency charging, and software Recommended, more than 10 basic services such as free tea breaks, video downloads, exquisite packaging, free card cutting, data backup, delivery and repair, photo printing; new product experience sessions, city-wide fan clubs, membership days and other colorful activities build a pleasant atmosphere V fan gathering platform.

Baidu Encyclopedia: vivo