But its success lies in that a large number of elements (social currency) that can trigger social fission are implanted into the game, which makes the game have strong topic attributes: chatting, comparing, showing off, arousing the desire to win or lose, challenging, generating a sense of belonging and honor.
From the perspective of game design, these elements that can trigger social fission include:
△ Ubiquitous social elements/functions
1, compare x: There are many settings for comparing friends and regions in the game, hoping to trigger players to forward them and show that they are "awesome" or that people in XX province are awesome (with a sense of belonging and honor);
2. magic music: the magic music of lolo~yoli~yoli~ is not even as good as Tik Tok divine comedy. Many players are brainwashed as soon as they enter, and one of the reasons why they are unwilling to close is that the music is interesting;
3. Social fission: the game is mainly fission (rather than advertising realization), and additional game props can be obtained by forwarding. In contrast, IAA games mostly get extra props by watching advertisements;
4, the difficulty of hell: the second level began to be comparable to the difficulty of "cross-professional examination and research", which naturally gave birth to UGC content such as tucao, Raiders and Funny; On the other hand, such a high difficulty is no longer a simple casual game value, but more like a deliberate design to let people watch advertisements;
5. Hunger marketing: There are strict restrictions on the number of customs clearance. Most players may only play one level every day (this is different from most IAA games that want players to continue to immerse themselves in it). Hunger marketing makes players more eager to try again the next day, which will improve the second stay and life cycle of the game.