From the beginning of the cooperation between FAW and Audi in 1988, the Audi 100 became the pioneer in creating the Chinese luxury car market. In the past thirty years, the Audi a6l has always been a revolutionary attitude and constantly refreshed the luxury car market. The benchmark, Audi a6l has achieved an unshakable king position in the luxury car C-class market over the past thirty years. So, why can the new generation of Audi a6l still defend its benchmark status as a C-class executive luxury car? In Lao Luo's view, it is based on its leapfrog strength that continues to extend upward.
Since it pioneered the "lengthening" of domestic luxury cars, Audi a6l has been destined to become a disruptor and leader in product strength at the same level. We see that the new generation of Audi a6l is now in styling design and luxurious configuration. , driving quality, and intelligent technology have all achieved leapfrog evolution. The new Audi a8l adopts the "same style" design concept and functional configuration, making the new Audi a6l comparable to the "little A8".
I clearly remember that Jing Qingchun, executive deputy general manager of the Audi Sales Division of FAW-Volkswagen, said at the press conference: "The new Audi a6l has only two configurations-'This is also standard, and that is also standard. '. "Smart mild hybrid system, matrix LED headlights, Audi virtual cockpit and other class-specific configurations are all included in the standard equipment list. ”
These technological configurations, in terms of technological connotation and value cost, could only appear on the Audi a8 in the past. Just like the new Audi a6l with a wheelbase exceeding 3024mm, the leap in product strength has been Reaching a "new realm"
The appearance design of the new Audi a6l gives people a refreshing feeling. The first impression is that it is much younger than the previous model, and at the same time it escapes the only luxury category in its class. The conventional setting also makes the new Audi a6l more in line with the trend of the new middle class group becoming younger. The appearance of the Audi a6l can see many shadows from the Audi a8.
When it comes to the new model. The design characteristics of the Audi a6l, if the new Audi a8 represents nobility and the new Audi a7 symbolizes progress, then the new Audi a6l, which is also designed in a new family language, better emphasizes the sense of technology and elegance. The sharp edges and sharp lines interpret its sporty, elegant and cutting-edge technology design.
According to statistics, among Audi product users, the ratio of men to women is currently close, and there is no big gap. At the same time, the average age of consumers is getting younger and younger, with users aged 25-34 accounting for 47%. For these consumers, Audi's new a6l is no longer a one-size-fits-all executive and business image, but has expanded into something more. There are many "identity features".
The interior design of the new Audi a6l is also amazing. Compared with the previous generation model, the changes give people a completely new feeling when sitting in the car. It is full of luxury and has a strong sense of luxury. The most important thing is that except for the shape of the steering wheel, the design style of the new a8l is adopted.
The center console and the two mmi touch response displays are slightly oriented towards the driver. When the top display is closed, it is almost integrated with the dark finish. The driver and front passengers can experience a sense of spaciousness. In addition, the new Audi a6l has a variety of color scheme options to meet different user needs.
The use of executive-level technology puts the a6l's sense of technology at the benchmark position in its class. The virtual cockpit allows you to see the most complete navigation map on the instrument panel, with all vehicle function information at a glance, making driving safer and more convenient. It has two view modes: progressive and classic.
New mmi, voice interaction, continuous handwriting input, nearly 40 kinds of auxiliary safety configurations, etc., are the only smart cars in its class that also support carplay and carlife. Mobile phone interface, phone calls, information, navigation, music and other functions greatly improve the convenience of using the car. The natural voice interaction system with the highest recognition level in its class can understand many expressions in daily language and can directly control the air conditioner and seat heating through voice. function, and the voice recognition accuracy is high.
The new Audi a6l has also been fully upgraded in terms of power system. It is built on the mlb evo platform. For the first time in its class, the entire series comes standard with a mild hybrid system, which also further enhances the sense of technology. The first to define the "light hybrid" standard: key components of the 12v/48v electrical system: 12v/48v belt alternator starter (BSG), 12v/48v lithium-ion battery, reducing fuel consumption and CO2 emissions; reducing "turbo lag" and improving acceleration Performance; "start-stop" is not noticed, improving starting comfort.