The new style of the members looks a bit like Michael Jackson's improved military uniform, but the design of Coldplay clothing is not as complicated as Michael's military uniform, which makes people dazzled. Their singing clothes can almost be said to be put on their coats with a few buttons casually, which smacks of subverting the strict symmetry of military uniforms. On the other hand, a few bright colors are added to the dark background color of the clothes, which is similar to the feeling presented by The Beatles on the cover of the classic album "Sgt. Pepper's Lonely Hearts Club Band".
This time Coldplay obviously wants to follow the example of its predecessor U2(Coldplay listens to songs with the theme of the new album dressing the subverting uniforms (pictured)), and it will appear in this style during the promotion of the whole new album and during the tour. Why did Kuwan choose to promote their new album "Viva La Vida" with such a costume style? Although the league members have not given any specific answers so far, some clues may be found from some of the contents mentioned by lead singer Chris Martin in recent interviews.
Chris said that he likes the works of the famous French painter Eugene Delacroix very much. The most famous work of the painter who promoted the symbolism movement in the late 19th century, "Liberty Leading the People", was selected by the orchestra as the cover of the album "Play Cool Life", and Cool Play also wanted to inject symbolic elements into the art design related to the album.
According to British media reports, Coldplay explained to the designers they invited to design the shape of the orchestra that the design focus was to think about the clothes of several characters in the painting "The Statue of Liberty Leading the People", and finally designed such a work. When Chris was interviewed by MTV before, he said that what kind of visual presentation they would make depends on what kind of visual presentation the members think can match with the album content. This time, they chose the theme related to the revolution in the album content and visual presentation, mainly because the members felt that it was time for them to change at this stage. Therefore, for Coldplay, these works and the new styles of the members are all small revolutions to some extent. Chris believes that change can bring more excitement to the orchestra, so that members can always remind themselves to constantly improve and consolidate the position of the orchestra in the music world.