When you go to supermarkets and stores, you must have heard the "theme song" broadcast on the radio. It is just a few simple lyrics, paired with a popular melody, and then played in a loop to make people listen. Annoying and brainwashing. Even stores that don't have theme songs will play some cheesy and cheap songs as background music. So why does the music played in stores sound a bit "vulgar"? A senior music producer revealed that there is actually a lot of knowledge behind the choice of music by the store.

Japanese musician Daisuke Asakura mentioned on TV that the reason why supermarkets choose cheap and tacky music is actually a kind of consumer psychology, because after customers hear this kind of music, they will subconsciously A kind of thought, it is logical to think that "the things sold here are very cheap", thus increasing the desire to buy things. On the contrary, if the music played in the store is classical music or complex melodies, it will give people a feeling that "the things here are not cheap, elegant and refined", and this is usually the music that high-end restaurants or boutiques will choose to play.

After Asakura's words were shared on Twitter by "Kaisuke Fujita", a netizen who is engaged in marketing, they immediately aroused enthusiastic responses from netizens. Many people responded below, "I only know now that the music in the store is Carefully selected and produced!", "I will gain more knowledge!"; Other netizens also provided other music-related consumer psychology, "Many restaurants will play fast-paced music, which can increase the table turnover rate", "If you play French If you play music, wine sales will increase a lot!", "I have studied before that if jazz and classical music are played in the same restaurant, the food will taste different!"

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