On October 14, Mavericks Interactive Entertainment’s first AFK mobile game “In the Name of Immortal” will officially start a non-deletion test. On the 3-day countdown to launch, Mavericks Interactive Entertainment and singer "Uncle Qi (Ye Zehao)" took the lead in releasing the game theme song "God-killing Jue" for players. At present, the game has been launched on major platforms such as QQ Music, Douyin, and Kugou, and has gained the favor of many users, and its popularity is still rising.
Exquisitely crafted "overcoming tribulations with your fingertips and becoming an immortal"
"In the Name of Immortal" is a hang-up game developed by Xunxian Engineering and distributed by Xiaoniu Interactive Entertainment The mobile game of cultivating immortality has gone through several rounds of testing, and its evaluation has always been high. Currently on TapTap, the number of reservations for "In the Name of the Immortal" has reached nearly 370,000, with a score of 9. It has been pre-downloaded on various platforms.
Different from the past, the gameplay of "In the Name of Immortal" not only includes idle, text adventure, roguelite and other methods, but also incorporates ancient Chinese elements of immortality such as alchemy, immortality, and magic. In the game, players can not only gain an immersive leisure experience, but also experience various bizarre stories in the context of the big world. A variety of NPC relationships and various adventures allow players to truly embark on a "flesh and blood" and "wonderful" path to immortality.
In addition, "In the Name of Immortal" is also very distinctive in its presentation style and polished details. The game as a whole adopts the ink style, which is quite "fairy". Behind each NPC in each game mission, there are also their own stories and experiences, which are worthy of players to explore in depth. To a certain extent, in the game, as the protagonist's master, the story of "Reclusion" is performed by the theme song of the entire game, which is also an interpretation of this concept.
Exquisite "audio and video marketing"
Game soundtracks have always been an important part of game products. In the era of consoles and PC games, many classic game soundtracks have emerged as the times require. Together with the classic game works, it has been sung by countless players to this day. In the field of mobile games, the status of game soundtracks has also been increasing in recent years. It can be said that game music and soundtrack production have become an important focus for many publishers.
"In the Name of Immortal" has put a lot of effort into music and soundtrack. Mavericks Interactive Entertainment chose to cooperate with the well-known singer "Uncle Qi (Ye Zehao)" to customize the theme song "God-killing Jue" specifically for the game. In an MV, it shows the unknown story of the protagonist's master "Ju Yin" in the game. Behind the Scenes.
The MV starts with the protagonist asking "Taoist Heart", and uses a flashback narrative technique to tell the story of Ju Yin (played by Xie Junhao), a Taoist who practices immortality and swordsmanship. He originally followed his master to practice Taoism, but unexpectedly he almost became possessed. The master discovered and rescued him in time, but he himself was killed by Ju Yin's sword.
The death of his master was a huge shock to him. In his grief, he also began to have a new understanding of "what is the heart of the Tao". Time goes by, and the young man who was once has become a teacher for others. As the saying goes, "Teachers from past lives will never forget the aftermath." Today's Juyin also gave his own advice to the protagonists played by each player: "Rectify your heart with the Tao, and wield the sword with your heart." The so-called "cultivation of immortals" is actually more To "cultivate your mind". This is not only to become stronger, but also to live up to the original intention of the Taoist and be able to "speak the Tao with the heart and use the name of the immortal".
Overall, this MV has reached a high level in terms of the completion of the song and the integration of the song and the story. The ancient style and immortality perfectly fit together, the melody has a natural sense of atmosphere, the lyrics are catchy, and the appearance of "Jiu Sword Fairy" Xie Junhao also adds a lot to it. It is reported that in addition to the theme song, the game soundtrack of "In the Name of Immortal" also continues to be of a high standard, allowing every player to experience a full audio-visual journey to find immortals. This also makes people look forward to what kind of surprises "In the Name of Immortal", which is about to start a non-deleting test, can bring to players.
"The Way of the Game" by Mavericks Entertainment
The MV starring Tse Junhao discusses the "way of cultivating immortality", "rectifying the heart with the Tao, and wielding the sword with the heart." As the publisher of "In the Name of Immortal", Mavericks Interactive Entertainment's "game approach" actually adheres to this point.
Before entering the gaming industry, Mavericks Entertainment mainly focused on application apps. Since its establishment three years ago, the company has launched a number of popular applications, such as instant weather, Yami, etc. Each application has won praise for its polishing of details. On the other hand, Mavericks Interactive Entertainment has been recruiting talented people to expand its talent pool. Now it not only has a scale of more than 1,000 people, but has also established its own unique talent system, which can be said to have deep "internal strength" and sufficient "internal strength".
Before entering the gaming industry, Mavericks Entertainment also made full preparations. Different from application apps, the mobile game industry not only needs to understand the market and be familiar with user demands, but also needs the team to be self-driven, constantly exploring and discovering more creative gameplay, and constantly exploring the spiritual core behind the theme. Thanks to the foundation laid previously, the team not only effectively completed the above tasks, but also relied on its own drive to bring more "more fun", "more interesting" and "more efficient" innovations.
Under the company’s vision of “technology leading people to a better life”, Xiaoniu Interactive Entertainment has made strides into the gaming industry. "In the Name of Immortal", which received high scores and popularity even before its launch, has undoubtedly demonstrated the potential of Mavericks Interactive Entertainment in the gaming industry.
Perhaps in the future, the launch of "In the Name of Immortal" will make Mavericks Interactive Entertainment become another "dark horse" in the gaming industry in the second half of this year.