"Fad" means "fashion". The following is an expanded description of "Fad":

What is Fad? Fad refers to a short-lived popularity that usually spreads quickly on channels such as social media, but is quickly eliminated or replaced.

Fad vs. Trend, Fad and Trend all describe the trend of a cultural or market phenomenon, but they are different. Trend is a more persistent, broad and long-term trend, while Fad is a more short-lived and limited phenomenon.

The impact of Fad on business, Fad can bring increased profits and exposure to the commercial market and brand promotion, but their short-term nature can also lead to a waste of resources and investment failure. Therefore, merchants need to carefully consider whether to follow Fad.

The application of Fad in different fields. Fad has been active in fashion, film and television, music, games, technology and other fields since its birth. For example, in 2016 "Pokémon Go" was an unprecedented success, but the fever quickly subsided.

The impact of Fad on consumers, Fad is often described as a short-lived pursuit. They will attract some people to become loyal fans, but they will also quickly lose their appeal. This may not be the best option for consumers who place a high value on quality or sustainability.

How to judge whether a trend is Fad?

To determine whether a trend is Fad, look at its popularity and duration. If it becomes very popular for a short period of time and then quickly fades away, then it is most likely a Fad. Also, if it is only popular among a certain group and not widely accepted, it can also be considered Fad.

Bilingual examples:

1. can?become?a?fad?very?quickly,?but?can?stop?being?popular?just?as?quickly. It becomes fashionable quickly, but it can also stop being popular very quickly.

2. Hamnett?does?not?believe?environmental?concern?is?a?passing?fad. Hamnett does not believe that concern for the environment is short-lived.