Feature 1: Integration with international standards
The awards are subdivided according to industry characteristics and in line with international standards. On the basis of the third session, "Best Electronic Artist" and "Best Folk Song" will be added. Artist", "Best Recording", "Best Cover", "New Music Award" and other categories to allow more outstanding music practitioners to be rewarded.
Feature 2: Heavyweight judges
The judges include the most representative music critics, D.Js, musicians, promoters, recording engineers, and music editors from all over the world. The team, including Li Guangping, Chen Luo, Hei Nan, Li Wan, Xiang Xuehui, Zhou Qisheng, Li Xiaotian, Huang Shujun, Li Haiying, Zhang Yadong, Arthur, etc., has added heavy weight to this selection.
Feature 3: The awards ceremony returns to music
Breaks the model of flashy costumes, big stages and big productions, returns to the essence of music, is concise, grand and grand, embodying the spirit of integration and transcendence Spirit, let music become the real protagonist
Elegant and creative TV stage production
Heavyweight awarding guests
Feature 4: Participation of hundreds of media alliances< /p>
In addition to the initiating organizer Southern Metropolis Daily, Nanfang Daily, City Pictorial, 21st Century Economic Report, Famous Brand, Sina, Southern People Weekly, Famous Brand, NetEase, 21cn, CCTV3, Sohu, TOM, Tencent, 3G, Phoenix Satellite TV and other hundreds of media participated, reflecting the communication power of the media alliance
Feature five: personalized publicity
The image promotion was carried out with the theme of "Beyond Pop", which means breaking through pop music Within the framework, music blooms
Iconic artists serve as image endorsements
Feature 6: Concert Series
"Beyond the popular, do not break or establish", breaking the traditional award ceremony model, holding a series of rock, electronic, and folk concerts in addition to the awards ceremony, transcending the boundaries of pop music, allowing more music forms to flourish, promoting the healthy development of Chinese music, and increasing on-site interaction with the audience