Paying attention to dressing and grooming is a manifestation of modern civilization. In this lecture, we mainly discuss how public relations personnel should dress appropriately. In all walks of life in modern society, everyone pays great attention to their clothing. As a public relations officer, you need to pay more attention to whether you are dressed appropriately or not. Strictly speaking, dressing is actually a matter of appearance. The so-called appearance refers to a person's appearance, including his physical appearance and acquired modifications. Strictly speaking, modern people should have everything be beautiful. In the words of the great Russian writer Anton Chekhov, everything about a person should be beautiful, including a beautiful soul, a beautiful language, and a beautiful appearance. Shakespeare once said that a person's dress is a sign of his status, education and experience.

1. In modern life, the issue of clothing has attracted great attention from people. Strictly speaking, clothing has many different functions in daily life:

First, practical functions.

The so-called practical function of clothing means that it can cover shame, keep out the cold, and is practical. We can't wear military coats when swimming. Wearing a military coat to go swimming is nothing more than self-destruction and suicide. Wear swimming clothes when swimming. Swimming clothes are very practical. But if you wear a swimsuit to a formal press conference, it is obviously inappropriate. In the same way, we wear down jackets to protect ourselves from the cold, and we wear casual clothes for vacation. Their first consideration is practical function. But in real life, people now don’t pay much attention to their practical functions when dressing.

These functions of covering shame, covering the body, keeping out the cold, and preventing heatstroke have not been paid much attention to anymore. For example, we are now talking about the difference in how men and women dress: men wear brands, women wear styles. Women pay attention to fashion when wearing clothes, so they wear styles. Men pay attention to class when wearing clothes, so they wear brands. For example, if you buy a shirt, if it is cheap and discounted, you can buy it for 20 yuan, but if you buy a shirt of a famous brand, such as Ermenegildo Zegna, Armani, or Dunhill, it will cost thousands of yuan. Is spending a thousand dollars on a shirt just to keep out the cold? It's not that, it's a matter of social status.

Second, the function of rank.

Clothing is often a symbol of a person’s status. For example, when we look at the clothes of officers, we can see very clearly that military ranks indicate levels, such as major general, lieutenant general, general, major, lieutenant colonel, colonel, and senior colonel. They all have ranks. Officers and enlisted men also have ranks. In daily life, the second function of people's clothing is to reflect their level and occupation. Therefore, clothing has the function of displaying status.

Third, the aesthetic function.

Currently, the clothing a person chooses reflects his or her personal aesthetic taste. What does it mean to be able to wear it? This is a very easy question to explain, but also very difficult to explain clearly. What does it mean to be able to wear it? Strictly speaking, dressing is discussed from a professional perspective and dressing is discussed from an aesthetic perspective. In fact, it refers to a person who is good at choosing and matching clothes that suit him or her. Beauty lies in harmony. We talked about this issue before when we were talking about makeup. Not every popular fashion is suitable for everyone. People come in different sizes. Differences between men, women, old and young. Experience tells us that a piece of clothing worn by a model or a popular style on the street may look good on others, but it may not be suitable or decent when worn by others. Therefore, it is very important to pay attention to the harmony of choice and matching when dressing.

2. As an employee of a company, enterprise or government agency, as a person with status and status, the so-called ability to wear, in my opinion, is the following:

< p> First, there should be less color. For those who know how to dress, when going out for formal occasions, the colors should be few and refined, generally in compliance with the three-color principle we mentioned earlier. For formal occasions, it is best to wear a dark suit, white shirt, and black leather shoes. Beauty lies in harmony, and the first requirement is that there should be less color.

Second, the style should be elegant. The clothes worn by people with real status and status, or the clothes of high-end brands, are all about simplicity. Pierre Cardin, the famous fashion designer, once said: Simple, simpler, simpler, simpler, this is the essence of beauty. In other words, if you have the opportunity to buy a piece of high-end fashion, you will find that as long as your figure does not change, it will still be fashionable and will not go out of style after ten or eight years. Because it is simple, refined, yet elegant. In other words, if the style is too avant-garde, ostentatious, weird, or different, it may not be accepted by others.

Thirdly, there should be less embellishment. What I mean by less embellishment here is that when choosing and matching clothing, there should be fewer items used as decorative foils, less jewelry, and less items on the clothing itself, such as lace, hydrangeas, metal buckles, and decorative chains. , these things should be as few as possible, and the simpler, the better. If you look at a good leather shoe, its upper part is simple and special. Those designs with cross-stitching, holes, copper heels, spikelets, and hydrangeas are all fleeting, so good leather shoes should have less embellishments and fine workmanship.

One of the biggest differences between high-end clothing and ordinary brands is good workmanship. Five yuan can buy a shirt, fifty yuan, five hundred yuan can also buy a shirt, and a five yuan shirt can be worn, but it will be troublesome and shrink after washing.

Maybe it was not shrunk according to the regulations before wearing it, and it was not exposed to water, so it shrank as soon as it was washed and the size was inappropriate. Furthermore, the buttons fell off, the shape was not good, blistering, pilling, etc. The threads are off and the workmanship is not fine. The workmanship of truly high-end clothing is very fine.

Specifically speaking, the rules for regulating the attire of public relations personnel from an operational level can be summarized in four sentences: the first sentence is consistent with the identity; the second sentence is to exploit strengths and avoid weaknesses; the third sentence , distinguish between occasions; the fourth sentence, follow the rules. Below, they are explained in detail respectively. First, dress appropriately. It is very important to dress appropriately for your identity. Everyone has their own specific identity in their daily work and interactions.

3. From a theoretical point of view, our clothing must match our status:

First, we must pay attention to the differences between men and women. Men should be like men, and women should be like women. Nowadays, clothing does tend to be neutral, but no matter how neutral it is, you have to pay attention to the differences between men and women. For example, when we wear a suit, men’s buttons are on the right side, while women’s buttons are on the left. This is the difference between men and women.

Second, we should pay attention to the differences between elders and younger ones. There are differences in people's ages. Even if you look young and have a young mind, the age of your life is there. You will have bags under your eyes when you should, you will have a hunchback when you should, you will stagger when you should be staggering, and you will be short of energy when you should be short of energy. It is normal for the mind to be slow to react and the limbs to be unresponsive. These are all natural laws. So pay attention to this age difference.

Third, everyone belongs to different industries. Different industries have different regulations. There is a certain order of learning and there is a specialization in the art. When talking about government etiquette, I like to give an example. When observing the personal qualities of a civil servant in formal occasions, we can usually say, "Women look at the head, men look at the waist." Women look at the head by looking at hairstyle, makeup, and status. Lesbians with status pay more attention to their hairstyle and makeup when they appear on important occasions. When men look at waists, they don’t look at whether our waists are thick or not. That’s what our parents gave us. There’s nothing we can do about it, it’s a natural state. It’s not about whether the belt is impressive or not, but about this detail: whether there is anything hanging on his belt. When civil servants with status and status appear on important occasions, they don't wear anything hanging around their waists.

Fourth, we should pay attention to the differences in positions. Here, it mainly means that clothing should pay attention to its status difference. Besides careers, there are positions. The general manager should be like the general manager, the chairman should be like the chairman, and the employees should be like employees. It is very important to dress appropriately for what you do. Experts look at the door, while laymen look at the excitement. Different industries look at different things.

Secondly, dress should maximize your strengths and avoid weaknesses. The habit of ordinary people is to dress casually. Dress according to your own body characteristics, and don’t have a strong sense of showing what looks good and hiding what doesn’t look good. For public relations personnel, the way to maximize their strengths and avoid their weaknesses is to dress in a way that matches their physical characteristics and age characteristics. It is unnecessary for young people to dress too maturely; for those too mature, it is inappropriate to dress too young. If you're not in good shape, you can't help but lift any pot.

When public relations personnel dress, they should also emphasize one sentence: Exploit strengths and avoid weaknesses. The emphasis is on avoiding weaknesses, not on exploiting strengths. The reason is very simple. What we provide in the workplace is well-trained professionalism and professional ethics of dedication and dedication, not physical advantages, not to compete with customers in terms of body shape. At that time, we can show our upbringing. Etiquette requires strict self-discipline and lenient treatment of others. This is the basic spirit of etiquette. It is enough that we should be consistent with our own identities, not show timidity, not be embarrassed, and not be conspicuous. There is no need to show off in front of others. This is a question of whether the positioning is accurate or not. Of course, we still have to hide our body flaws. In short, for public relations personnel, the so-called maximizing strengths and avoiding weaknesses is to avoid weaknesses.

Fifth, dress according to the occasion. What does it mean to distinguish between occasions? The specific requirement to distinguish between occasions is that in different environments, public relations personnel need to wear different clothes. For example, wear formal attire for formal occasions and casual attire for casual occasions. In daily work and interactions, public relations personnel face different situations, the so-called distinction between formal situations and informal situations. Furthermore, formal occasions are divided into official activities and social activities, while informal occasions specifically refer to leisure. On different occasions, there are specific etiquette regulations on what clothes are appropriate to wear and what clothes are not suitable to wear.

4. Let’s briefly talk about the dress requirements for various specific occasions:

The first is official occasions. It refers to the time to go to work, the time to deal with official business at the workplace. The basic requirement for dressing in official occasions is solemnity and conservativeness. Wearing formal clothes, suits, and skirts are the first choices. You can also wear uniforms. When the weather is very hot, or when suits and uniforms are not available, you can wear long coats, skirts, and trousers. We have said that it is not suitable to show off the body and lines at this time, so there is no need to advertise it openly and widely. Don't wear some informal clothes. Shorts, slippers, and sandals will look nondescript if worn in official situations. There are many companies that once you enter, you will feel that they are not like a regular army because their employees are dressed in a disorganized manner.

The second is social occasions. Social occasions refer to banquets, dances, concerts, gatherings between friends, and various party salons. The basic requirement for dressing in social situations is fashion and personality, which means being different.

The workplace should be dignified and conservative. In fact, it means being neat and uniform to show team spirit. And social situations are all about being different. So what kind of clothing is better to wear? It is better to wear fashionable clothes, formal clothes, or national costumes. If you dress too formally, wearing a suit or uniform, it may not be appropriate.

The third is leisure occasions. Leisure occasions refer to personal activity time outside official activities and social occasions, generally referring to resting at home, sightseeing, shopping, fitness exercises, etc. The social event was after I got off work, I was with my friends, and someone knew me. When I am relaxing, no one knows me. For example, I want to have a meal with my friends. This is social interaction. When I eat by myself, it is purely for leisure. I am completing my own tasks and reproducing. In such a situation, the basic requirements for casual wear are comfort and naturalness. As long as it doesn't break the law, as long as it doesn't violate ethics and morals, casual people can dress casually. There is no need to be too ostentatious. It is best to wear jeans, sportswear, beachwear, slippers, T-shirts, and shorts, which are more casual. As long as it doesn't break the law, as long as it doesn't violate ethics and morals, you can wear whatever you want, but don't dress too formally. When I go to European and American countries, some friends tell me that the people I see wearing suits and ties who roll over roads abroad are all from here. This shows that some of our comrades do not quite understand this principle.

Finally, dress appropriately. What is a routine? These are the formal rules regarding dress code. To dress appropriately for formal occasions, you need to understand the basic rules of dressing. For example, we talked about the three-color principle, which is the basic rule. For another example, there are so-called six taboos about workplace attire.

5. What are the six taboos in dressing in the workplace, usually when going to work?

First, it is too bright. The colors and patterns are brilliant, unlike going to work.

Second, it is too cluttered. Wearing indiscriminately, such as wearing a coat shorter than the underwear inside, bending over and wearing underwear higher than the outer trousers, wearing a pair of travel shoes when wearing a suit, "phoenix head, broomstick feet" are not appropriate.

Third, overexposure. For example, armpit hair should not be exposed. For another example, lesbians, if the weather is hot, don't wear too thin clothes or wear super low-rise clothes, otherwise technical problems will occur when you bend down and you will be exposed.

Fourth, excessive perspective. Some gays wear see-through clothing, which is casual after get off work but should never be worn at work. It will be troublesome if you sit across from others at work. You are not the same as you are if others see you, and you are not the same if they don’t see you. I saw everything at first glance. Don't blame others for being cunning, blame you for taking the initiative to provide them with opportunities to learn and observe.

Fifth, it is too short. Miniskirts, midriff-baring tops, tank tops, and short skirts should not be worn on formal occasions.

Sixth, too tight. Tight clothes are popular nowadays, and some girls dress themselves up like a sex bomb. It doesn't matter if you dress like this when you are casual, but as a public relations person or a public relations lady, it is not appropriate to dress like this in the workplace. If you dress yourself up like a sex bomb in a public relations situation, I have to ask, who are you going to bomb? Are you prepared to stun your customers, or are you prepared to defeat the boss of your own company? Tights are suitable for home wear. There are some basic rules for dressing, which you must understand. There are ways to wear suits, and there are a series of ways to wear shoes, socks, and skirts. You can't mess with them.

In terms of dress, what are the rules that public relations personnel need to pay attention to most? When talking about etiquette, from an operational level, there are usually two sentences: do something; do something not to do. What does it mean to make a difference? Doing something is what you should do, and it is a high-level requirement. For example, when wearing a suit, the three-color principle is a high-level requirement. We also have a saying: Don’t do anything. The meaning of "doing nothing" means: if you cannot do something, it is guaranteed. What you should do is not to embarrass yourself, make a fool of yourself, make a fool of yourself, or offend others on important occasions. This is very important.

6. Generally speaking, there are four taboos on skirts and dresses on important occasions. What are the four taboos:

The first taboo is that there is a kind of skirt that cannot be worn. What skirt not to wear? Black leather skirts are not allowed to be worn in international interactions. Black leather skirts are a symbol of special status in some Western countries. To put it bluntly, in foreign countries, leather skirts and chicken clothes are also the basic characteristics of the yellow women's army.

The second taboo is that skirts, shoes, and socks do not match. Dressing must usually be coordinated and serialized. For example, when wearing a skirt, you should wear standard leather shoes, black or solid-color, high-heeled or semi-heeled, right? Would it look better if I wore a pair of sneakers while wearing a suit? Although wearing a pair of embroidered cloth shoes is expensive, they are not good-looking and inappropriate. Embroidered cloth shoes can be paired with cheongsam or Chinese clothing. Paired with a Western-style skirt, it looks nondescript and out of place. Therefore, you must pay attention to coordination and matching. Socks, skirts, and shoes must match.

Third, important occasions are not just about legs. To put it bluntly, not only are the feet bare, bare feet are unsightly and uncivilized. This problem must be avoided especially in international exchanges. Foreigners say: When a girl wears a skirt, if her legs are bare, it is Sex, and she is showing off her sex appeal. Some countries have an even worse saying: When a woman wears a skirt, if she doesn’t wear socks, it means she’s not wearing underwear. Translated into ordinary people's words, it is similar to playing a hooligan.

The fourth taboo is not to have three legs amputated.

What is a three-legged amputation? That is, when wearing a half skirt, wear half socks, and a section of calf is exposed between the socks and skirt. Some women think like this. It’s uncivilized to go barefoot and it’s too hot to wear high socks, so just wear half-length socks. The result is a section of socks, a section of skirt, and a section of calf. This kind of wearing method is called malignant segmentation, which easily makes the legs look thick and short. Especially the kind of elastic socks, which pinch the calf and make it look like a big sausage, which is even more terrible.

In short, when paying attention to the rules of dress, the most important thing is to pay attention to what not to do. It is a guarantee for everyone. Don't make a fool of yourself, don't embarrass yourself, don't stand out, that's the most important thing. It is better not to be praised than to be laughed at. This is definitely the most important thing.